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WWDC 2025 - Integrate privacy into your development
- Building trust through thoughtful data handling is essential for app success amid growing privacy concerns.
- Privacy integration involves aligning user expectations with data practices, focusing on personal data processing and respecting context.
- Apple emphasizes data minimization, on-device processing, transparency, control, and security for privacy protection.
- Key phases of integrating privacy in app development include planning, design, development, testing, and deployment.
- During planning, define clear 'privacy assurances' to set user expectations regarding data usage.
- In design, proactively show privacy summaries, visualize data flow changes, and time privacy choices effectively.
- Development involves using platform tools for streamlined privacy choices and addressing challenges like fraud prevention and advertising.
- Testing should include privacy controls testing, integration tests for data flows, and UI tests for privacy scenarios.
- In deployment, leverage privacy assurances for marketing, ensure accurate App Store privacy labels, and include privacy manifests for all SDKs.
- Focus on privacy throughout development influences app success by earning user trust, engagement, and positive recommendations.
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