<ul data-eligibleForWebStory="true"><li>The latest App Store Connect updates introduce significant enhancements for managing app distribution, discoverability, and communication with users.</li><li>Key updates include API-driven build uploads, webhook integration for real-time monitoring, and Apple-hosted background assets for rich content experiences.</li><li>Enhanced discoverability features include machine learning-generated app store tags and custom product pages with keyword assignment.</li><li>TestFlight integration offers native mobile feedback workflows, while expanded offer code capabilities enhance monetization strategies.</li><li>User communication improvements include automated review summaries and a granular age rating system for parental control.</li><li>Accessibility nutrition labels reflect Apple's commitment to inclusive design and accurate representation of app capabilities.</li><li>Strategic implementation considerations emphasize development workflow integration, metadata strategy, testing, and architecture implications.</li></ul>

WWDC 2025 - What’s new in App Store Connect

Discover more