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Yelp’s CPO on Preserving User-Generated Content: Lessons in Product Growth and Market Fit

  • Balancing the interests of multiple stakeholders is a challenge in building digital platforms.
  • Focusing on growth and monetization is essential for product success.
  • Yelp's success is attributed to understanding user behavior and implementing key frameworks.
  • Preserving authenticity, trust, and quality content are priorities for Yelp.

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