<ul><li>2025 is proving to be a good year for SaaS, with growth reaccelerating and companies investing in B2B AI.</li><li>However, despite the positive trends, many CFOs and COOs are still focused on vendor consolidation as a top priority.</li><li>Even fast-growing startups and lean tech companies are actively seeking to reduce the number of vendors they work with.</li><li>While some companies, like Gong and HubSpot, have seen benefits from vendor consolidation, others may be facing challenges due to being replaced by existing vendors or lacking sufficient product capabilities.</li></ul>

Yes, SaaS is Back. But Every CFO I Know Is Still Doing Vendor Reviews. And Still Hoping to Consolidate Vendors.

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