<ul data-eligibleForWebStory="true"><li>When alignment breaks, a product may technically work but can lose traction, loyalty, or trust.</li><li>Teams can end up solving non-existent problems and missing actual ones without visibility across product layers.</li><li>Beliefs based on valid data might be incomplete as they only present part of the picture, leading to unintended tensions with users' values, identity, or expectations.</li><li>Subtle misalignments may not be evident in dashboards but reflect in user behavior, brand sentiment, and retention.</li><li>Teams are proficient in Epistemic Truth (metrics and models) but often overlook emotional, synthetic, and other layers crucial for user experience.</li><li>The focus is not just on faster delivery but on intelligent delivery.</li><li>Asking the right questions can uncover blind spots in experimentation or delivery frameworks, improving product development.</li><li>Product improvement goes beyond better features; it entails understanding what is genuinely true about the product.</li></ul>

You Can’t Build What You Can’t See: The Hidden Layers of Product Reality

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