Face recognition and facial editing apps gained popularity during the pandemic, offering filters to make users look older, younger, or like Disney characters.
Users often agree to broad rights that allow their likeness to be stored, analyzed, and sold to third parties, sometimes used for training facial recognition technologies.
Facial data uploaded to these apps can be difficult to track or delete, creating vulnerabilities to hacking, government surveillance, or corporate misuse.
The data contributed by users helps AI systems understand race, gender, and emotions, with implications in predictive policing, hiring algorithms, and digital advertising, highlighting the need for better facial recognition regulation.