<ul><li>Amazon has introduced a new 'Buy for Me' function that allows users to purchase non-Amazon goods directly from the Amazon app.</li><li>The feature uses 'agentic AI', enabling sophisticated reasoning and iterative planning to simplify the shopping experience.</li><li>Customers can search for specific items, select desired brands, and place orders within the Amazon app in the US.</li><li>While the system aims to make users feel like they are shopping on Amazon, promo codes cannot be applied to third-party items.</li></ul>

You won't have to leave the Amazon app even when buying from other retailers thanks to the company's new 'Buy for Me' agentic AI bot

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