<ul><li>A SaaS content marketing strategy aligns software-as-a-service to business goals and team coordination.</li><li>The strategy helps in onboarding, educating, and evolving SaaS strategies like HubSpot.</li><li>Having a written strategy clarifies purposes, objectives, and content marketing goals.</li><li>It emphasizes defining business purpose, objectives, content marketing objectives, and target audience.</li><li>Identifying relevant content categories, topics, types, and formats is crucial for SaaS success.</li><li>Distribution channels, frequency, resources, and customer success linkage are key in the strategy.</li><li>Metrics like increasing awareness, blog visits, newsletter sign-ups, and paying subscribers are important.</li><li>The strategy should be shared company-wide and revised quarterly for optimal results.</li></ul>

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