<ul><li>Startups often treat every customer the same for customer acquisition cost (CAC) purposes, which is a mistake when scaling.</li><li>As startups expand into new market segments, new verticals, and new buyers, the CAC will be higher in those areas.</li><li>A framework is suggested where 80% of new customers should hit sustainable CAC goals, while 20% should break even to enter new markets.</li><li>It is important to give new market segments 24 months to reach the same CAC efficiency as the core.</li></ul>

Your Core CAC vs. Your Expansion CAC: One Trophy, But Two Goals

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