#1.Go Hire That Missing VP! The best way to get out of a hole is to hire a great VP. A great VP of Sales. Of Marketing. Of Product. Of Eng.
#2. Make Absolutely Sure Your Burn Rate is Under Control. You have to not only make the capital last, but make sure it lasts as long as planned.
#3. Find a segment of your customer base that is still doing really well. And sell hard there.
#4. Don’t settle for less growth than Your NRR + 20%. E.g., if your NRR is 120%, even if times are tougher, don’t settle for growing at least +40% next year.
#5. Launch a truly great second product.
#6. Launch a truly more valuable, new higher-end edition. Raising prices may or may not work for you.
#7. Just move on from any underperformers.
#8. Promote your best, and give extra grants to the best.
#9. Do a better job communicating with your investors.
#10. At least grow faster than the competition. At least take market share.