<ul data-eligibleForWebStory="false">Having a distribution strategy is crucial for the success of a startup as it determines whether the company grows or fades away quietly.Many founders focus excessively on perfecting their product but overlook the importance of having a clear distribution strategy.Successful startups focus on building the right product and getting it into the hands of the right people through strategic distribution channels.Five key distribution levers include owned media, earned media, paid media, sales-led growth, and product-led growth.