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Your Startup Will Die Without a Distribution Strategy

  • Having a distribution strategy is crucial for the success of a startup as it determines whether the company grows or fades away quietly.
  • Many founders focus excessively on perfecting their product but overlook the importance of having a clear distribution strategy.
  • Successful startups focus on building the right product and getting it into the hands of the right people through strategic distribution channels.
  • Five key distribution levers include owned media, earned media, paid media, sales-led growth, and product-led growth.

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