<ul data-eligibleForWebStory="true">New research from Texas A&M University reveals that many websites use browser fingerprinting to track users even after clearing cookies.Browser fingerprinting involves collecting details such as screen size, device type, and time zone to create a unique identifier.Unlike cookies, browser fingerprints are difficult to hide, making it challenging for users to maintain privacy online.Dr. Nitesh Saxena led the study, providing clear evidence that companies actively utilize fingerprinting for tracking.The study introduced a tool called FPTrace to uncover how websites and ads responded to altered browser fingerprints.Websites continued tracking users with fingerprints even when cookies were cleared, sharing data with advertisers in real time.The researchers discovered that users were tracked using fingerprints even if they had opted out under privacy laws like GDPR or CCPA.Current privacy tools and browsers are inadequate to prevent fingerprinting, necessitating stronger protections and regulations.Collaborating with Johns Hopkins University, the researchers stress the need for transparency and enhanced privacy safeguards for internet users.