<ul data-eligibleForWebStory="true"><li>AI initiatives often start strong but lose impact over time, leading to strategic setbacks compared to competitors.</li><li>To make AI a strategic pillar, reframe the evaluation from 'What did we save?' to 'What did we unlock?' and 'What happens if we wait?'</li><li>Measuring only direct cost savings and speed improvements can lead to automation without meaningful advancements and relevance.</li><li>Focus on new revenue streams, customer segments, and product innovations that AI enables over a longer timeframe (6-18 months) for strategic impact.</li><li>Monitoring market positioning, talent attraction, and evolving customer expectations is crucial for understanding the long-term impact of AI investments.</li><li>Strategic ROI goes beyond immediate savings, encompassing reinvestment in new capabilities, gradual efficiency gains, growth, and competitive advantage over time.</li><li>Measuring strategic ROI involves assessing the compound effects of AI investments on market leadership and differentiation.</li></ul>

You’re Measuring AI ROI All Wrong. Here’s What Actually Matters

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