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TheStartupMag

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The Best Ways to Advertise Home Security Services Online

  • Home security businesses can leverage digital marketing strategies to reach potential customers seeking security solutions online.
  • Emphasizing the importance of home security and showcasing the effectiveness of security systems is crucial in advertising services online.
  • Integrating artificial intelligence into security solutions can enhance predictive analysis and monitoring capabilities, attracting tech-savvy consumers.
  • Highlighting the benefits of security cameras as effective deterrents against burglary and showcasing smart features can help home security firms stand out in the market.

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Startup Pedia

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FM Sitharaman calls for fintech innovation, acknowledging its role in MSME growth, during visit to Pine Labs

  • Finance Minister Nirmala Sitharaman visited Pine Labs, a Noida-based fintech firm, acknowledging the role of fintech innovation in India's digital public infrastructure and financial services for MSMEs.
  • During the visit, Sitharaman emphasized the importance of digitization and incentivizing states to expedite their digital transformation efforts.
  • The Finance Minister witnessed demonstrations by Pine Labs on prepaid instruments, account aggregator framework, and digital services for government schemes during the visit.
  • India has established itself as a global fintech hub with the highest adoption rate, strong regulatory support, funding, and technological readiness, expected to reach a market value of $180-200 billion by 2029.

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TheStartupMag

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Remember These Marketing Tips When Launching Your First Startup

  • Signage plays a crucial role in attracting customers to your startup and communicating your brand identity effectively.
  • Mobile optimization is essential for startups, with over 60% of searches now coming from mobile devices, emphasizing the need for a mobile-friendly website.
  • Understanding the significance of small businesses in the economy is vital for startups, as they contribute substantially to job creation and innovation.
  • Utilizing digital marketing strategies is key for startups to enhance brand visibility and reach wider audiences with precision and personalization.

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TechCrunch

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Help shape TechCrunch Disrupt 2025: Vote for your favorite sessions

  • TechCrunch Disrupt 2025 has shortlisted 20 finalists for breakout sessions and roundtables happening on October 27–29 at Moscone West in San Francisco.
  • Audience Choice voting is open until May 30 to decide the top 5 breakout and top 5 roundtable sessions that will earn a spot on the Disrupt agenda.
  • Finalists include sessions on topics like M&A tips for founders, AI in startups, national security strategies, and utilizing AI for business growth.
  • Roundtable topics range from the space economy and scaling AI investments to AI applications and challenges in real-world AI implementations.

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Inc42

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Exclusive: Pronto In Talks To Raise $12 Mn From General Catalyst, Glade Brook Capital

  • Delhi NCR-based home services startup Pronto is in advanced discussions to raise about $12 Mn in Series A funding.
  • The funding round will involve new investors - Glade Brook Capital and General Catalyst, along with existing investor Bain Capital Ventures.
  • Pronto, founded in 2024, provides on-demand house help services in parts of Gurugram with plans to expand and hire more professionals.
  • The on-demand home services market is witnessing a boom, with investors showing interest in startups such as Pronto, Snabbit, Urban Company, and Broomees.

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TechCrunch

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How to seize the opportunity and compete with an incumbent, with Linear COO Cristina Cordova at TechCrunch Sessions: AI

  • TechCrunch Sessions: AI event is addressing the challenge new entrants face in breaking through the AI industry dominated by incumbents like Linear COO Cristina Cordova.
  • The event features top experts like Cristina Cordova discussing strategies to unseat incumbents in the competitive AI landscape.
  • Cordova, with her extensive experience at Linear, Stripe, and Notion, offers insights on competing with industry giants in AI.
  • Attendees can register for TechCrunch Sessions: AI event at a discounted rate to gain practical solutions, real-world use cases, and networking opportunities in the AI industry.

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TechCrunch

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How small businesses can actually benefit from agentic AI, with Tkxel CEO Umair Javed at TechCrunch Sessions: AI

  • Tkxel Founder and CEO Umair Javed will explore the benefits of agentic AI for small businesses at TechCrunch Sessions: AI on June 5.
  • Agentic AI enables proactive decision-making and efficient responses to customer concerns and operational challenges, offering significant benefits for small businesses.
  • Javed will discuss how agentic AI is being scoped, validated, and implemented, providing a blueprint for deployment in small businesses.
  • Tkxel, known for helping small businesses and enterprise organizations scale with AI, will be sharing insights at the event, along with practical solutions and real use cases.

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Medium

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Legal Chain: Why the “ChatGPT of Law” is About to Reshape Everything

  • Legal Chain is a platform revolutionizing legal services by incorporating cutting-edge Artificial Intelligence technologies, aiming to streamline legal workflows and address existing inefficiencies in the legal industry.
  • The platform utilizes Structured Machine Learning (SML), Large Language Models (LLM), and Natural Language Processing (NLP) to automate legal tasks, providing affordable legal assistance for individuals, small businesses, and law firms.
  • Core features of Legal Chain include Intelligent Document Creation, Seamless Document Sharing, User-Friendly Authentication, and Proactive Notifications, enhancing accessibility and efficiency in legal processes.
  • Legal Chain's strategic tiered approach, from Bronze to Platinum, ensures a scalable model with the introduction of increasingly sophisticated features, catering to a diverse user base and reshaping the future of legal work through AI-driven innovations.

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Inc42

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Exclusive: Lendingkart To Raise INR 100 Cr Debt From InnoVen Capital

  • Lendingkart is set to raise INR 100 Cr in venture debt from InnoVen Capital.
  • The funds will be used for general corporate purposes, including repayment of existing debt or investment in subsidiaries.
  • Lendingkart faced a valuation cut to $100 Mn from $350 Mn in 2020 during the recent funding round.
  • The company's new CEO, Prashant Joshi, aims to improve asset quality and profitability amid challenging times for the fintech sector.

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ISN

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Chennai-based agricultural value chain enabler Samunnati raises Rs 42.5 crore in funding

  • Chennai-based agricultural value chain enabler Samunnati raises Rs 42.5 crore in equity funding from Agri-Biz Capital Delaware LLC.
  • The funding round is part of the firm's Series E equity raise, totaling over Rs 381 crore, focusing on agri-fintech and supply chain resilience in India's rural economy.
  • Samunnati, operational since 2014, works with farmer producer organizations, agri-SMEs, and agritech firms to provide agri-financing, market linkages, and advisory services across 25 states and 100 agricultural value chains.
  • The company's funding partners include Nuveen, Accel, Elevar Equity, Equitane, responsAbility, and a mix of domestic and international lenders, amounting to over Rs 1,150 crore in the previous fiscal year.

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Futurefundraisingnow

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7 ways to connect with older donors

  • Fundraising is a form of 'elder marketing' as donors are usually over age 60, which necessitates specific strategies to connect with them effectively.
  • Key tips include using large type for readability, incorporating white space, using contrasting colors, avoiding glossy paper, having amply-sized reply forms, ensuring simple design, providing a clear call to action, and using emotional copy.
  • These strategies improve readability and engagement for older donors but are beneficial for all fundraising efforts regardless of the donor's age.

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TheStartupMag

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Marketing on a Budget: How to Promote Your Small Business without Breaking the Bank

  • Promoting your small business effectively doesn't always require a massive financial outlay; creativity, strategic thinking, and exploring different avenues can attract customers without emptying your coffers.
  • Leveraging digital marketing, optimizing your online presence, embracing social media, creating cost-effective content like blogs and videos, and engaging in email marketing are key strategies for small business marketing on a budget.
  • Encouraging word-of-mouth and referrals, engaging with the local community, collaborating with other businesses, exploring guerrilla marketing, and tracking and analyzing results are also important aspects of budget-friendly marketing.
  • Focusing on digital channels, community engagement, and cost-effective tactics can lead to creative and authentic connections with customers, enabling sustainable growth for small businesses without significant financial investment.

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Economic Times

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Unacademy founders’ shift to AirLearn, Jain’s offline role are strategic: Gaurav Munjal to employees

  • Unacademy cofounders Gaurav Munjal and Roman Saini are dedicating substantial time and resources to AirLearn, a new language learning platform, while Sumit Jain is focusing on strengthening the company's offline business.
  • Munjal mentioned that their increased involvement in AirLearn and Jain's concentration on the offline business are strategic moves aligned with Unacademy's long-term goals.
  • Discussions about Munjal's potential exit from Unacademy due to his lack of interest in running an offline coaching business have been ongoing for more than a year. The terms of the founders' departure, including a cash payout and retaining equity, are currently being negotiated.
  • Unacademy is reassuring its staff that despite the founders' changes in roles, the company is performing well with reduced burn rate and a healthy balance sheet, as per Munjal's email to employees.

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Alleywatch

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Sweep Raises $22.5M to Keep Enterprises Ahead with Intelligent CRM Management

  • Sweep has raised $22.5M in a Series B round to enhance intelligent CRM management for enterprises, bringing total funding to over $45M.
  • Sweep's agentic workspace integrates intelligence into platforms like Salesforce and HubSpot to analyze metadata, personalize GTM operations, and identify system improvements in real-time.
  • The platform offers automated monitoring, issue flagging, and implementation of improvements, catering to industry leaders like LG Electronics, Mass General Brigham, and NBC Sports.
  • Led by Insight Partners in Series B, Sweep plans to expand its agentic system management to platforms such as NetSuite, SAP, and Marketo, positioning itself as a comprehensive solution.
  • Sweep's AI-driven system aims to transform GTM operations into a layer of clarity and control, providing actionable insights, risk flags, and autonomous actions.
  • The company offers tiered pricing based on the level of intelligence and automation required by customers, targeting enterprise teams managing systems like Salesforce and Netsuite.
  • Sweep prepares for economic slowdowns by focusing on helping teams achieve more with less and ensuring profitability as a long-term goal.
  • In the funding process, Sweep emphasized proving the real-world impact of its agentic AI layer to investors, showcasing tangible outcomes for customers.
  • Future milestones for Sweep include doubling revenue in the next six months and expanding the agentic workspace to additional systems beyond Salesforce and HubSpot.
  • CEO Ido Gaver emphasizes the importance of building strong relationships with investors and customers, showcasing how Sweep's product drives significant outcomes.
  • Sweep's vision focuses on technical and strategic advancement, aiming to help customers stay ahead while continuing to innovate and execute effectively.

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ISN

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Insurance and healthcare company Loop hires Arvind Laddha as CFO and President

  • Insurance and Healthcare company Loop appoints Arvind Laddha as its new CFO and President.
  • Arvind Laddha has over two decades of experience in the employee benefits and insurance sector in India.
  • In his new role, Arvind will oversee financial strategy, business operations, and national expansion initiatives at Loop.
  • Loop integrates insurance with proactive care to detect and prevent diseases early, serving over 850,000 employees in more than 1,200 companies.

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