A naukri.com initiative
Startup News
Dev
1w
311
Image Credit: Dev
Engineering in Quicksand
- Toil, the hidden productivity killer in engineering teams, is a pressing issue that hampers innovation and leads to attrition.
- Toil is not just repetitive tickets; it is a burden that keeps engineers in maintenance mode rather than working on meaningful solutions.
- Addressing toil involves minimizing its impact and ensuring it does not consume a significant portion of an engineer's time.
- The key steps to reduce toil include identifying it early, aggressively automating tasks, dedicating time to fix toil-related issues, and preventing new toil through system design.
Read Full Article
18 Likes
Yourstory
1w
179
Image Credit: Yourstory
The ROI of personalisation: Why D2C brands are betting big on AI
- India has witnessed a significant rise in direct-to-consumer (D2C) brands, driven by factors like increased internet penetration and government support for e-commerce.
- D2C brands leverage platforms like Shopify and quick commerce services for visibility and quick delivery, aligning with consumer preferences.
- The pandemic accelerated the shift towards online shopping, leading to the emergence of consumer-first brands that prioritize direct relationships with customers.
- D2C brands face challenges such as intense competition and high marketplace fees, necessitating innovation and differentiation strategies.
- Personalization is crucial for D2C brands as it enhances customer satisfaction, engagement, and loyalty by tailoring shopping experiences to individual preferences.
- Brands utilize personalization methods such as automated messages, real-time adjustments of ads, and personalized video content to drive customer interactions.
- AI plays a key role in enabling personalized experiences for D2C brands, helping in creating tailored shopping experiences, predicting demand, and optimizing inventory levels.
- AI-driven personalization leads to higher conversion rates, better customer retention, and lower acquisition costs, making it a strategic investment for long-term success.
- By leveraging AI, D2C brands can analyze customer data, identify trends, and adapt marketing strategies, ultimately enhancing the overall customer experience.
Read Full Article
10 Likes
Inc42
1w
396
Image Credit: Inc42
Inside Hypergro’s AI Play For Making Hyper-Personalised Video Ads
- In a video-first world, brands are shifting towards hyper-personalised video ads to capture consumer attention instantly and create top-of-the-mind recall.
- Hypergro automates video generation, optimises performance campaigns, and engages leads through AI-powered sales agents, creating hyper-personalised marketing strategies.
- With the rise of hyper-personalisation in online video ads, India's fastest-growing digital ad format, Hypergro aims to harness this trend with AI-driven solutions.
- Founded by Rituraj Biswas and Neha Soman in 2022, Hypergro leverages AI to generate instant video ads tailored to individual customer preferences.
- By integrating AI tools and advancements like ChatGPT 3.5, Hypergro streamlined the content creation process for UGC creators and brand campaigns.
- Hypergro's AI-powered platform offers deep targeting, rapid content generation, automated campaign optimization, and real-time consumer sentiment analysis.
- The startup, having served over 150 brands, is focused on scaling revenue and expanding its client base primarily catering to D2C brands and apps.
- With recent funding of INR 7 Cr, Hypergro plans to accelerate AI innovation, global expansion, and emphasize building a dedicated vertical for medical services.
- Confident in crossing $3 Mn in revenue by the end of FY26, Hypergro aims for aggressive growth through international expansion and increased focus on scaling.
- The company's revenue growth from INR 50 lakh in FY24 to almost INR 3 Cr in FY25 signifies its trajectory towards scaling the business and future growth.
Read Full Article
23 Likes
Economic Times
1w
25
Image Credit: Economic Times
Startups not getting price they want may pause IPOs amid Trump’s tariff turmoil
- Trump's imposition of tariffs could lead Indian startups to reconsider their IPO plans due to market volatility and compressed multiples.
- Public investor sentiment may shift towards safer assets, affecting new-age companies attempting stock market debuts.
- Startups planning IPOs may need to adjust multiples and valuations to attract investors and provide safety margins.
- Some companies might defer IPOs while profitable ones with reasonable pricing could still perform well.
- Venture-backed startups like Bluestone, Ather Energy, Groww, and others are in various stages of going public.
- Founders may delay IPOs if they are not satisfied with the pricing offered by the market.
- Market volatility may lead to liquidity challenges for investors looking to exit through public markets.
- Startups valued at high PE multiples may find it challenging to secure deals in both public and private markets.
- Delhivery's distress sale of Ecom Express and the impact on private market investments suggest challenges for startups in finding ideal valuations.
- IPO plans may be pushed back by 12 to 18 months, leading to longer deal closures in the private market.
Read Full Article
1 Like
Economic Times
1w
388
Image Credit: Economic Times
Wealthtech firm Scripbox eyes $20 million at $200 million value
- Bengaluru-based wealthtech startup Scripbox is looking to raise $15-20 million in a fresh funding round.
- The funding round could value Scripbox at around $200 million.
- Scripbox aims to onboard a new investor and is betting on improved financial metrics to attract attention.
- The startup became profitable in the previous year and is preparing for an IPO in the next 18-24 months.
Read Full Article
23 Likes
Killerstartups
1w
383
Image Credit: Killerstartups
Jim Cramer warns of potential market crash
- Jim Cramer predicts a potential stock market crash influenced by Trump-imposed tariffs.
- Cramer draws parallels to the 1987 'Black Monday' crash and highlights the impact of political decisions on market stability.
- Investors and analysts are cautious and concerned, closely monitoring market trends for signs of instability.
- Cramer expresses regret for previously supporting Trump's tariffs and advises long-term investors to hold on to their investments.
Read Full Article
23 Likes
Gritdaily
1w
166
Image Credit: Gritdaily
AI, Love, and the Big Screen: How Technology Is Redefining Relationships
- AI is reshaping our expectations of love as it becomes more advanced.
- AI-driven platforms offer efficient dating and relationship advice, but can't replicate human connection.
- Films like "Her" and "Ex Machina" explore the potential consequences of AI in relationships.
- Experts emphasize the importance of human connection and advise using AI as a tool, not a replacement.
Read Full Article
10 Likes
Killerstartups
1w
141
Image Credit: Killerstartups
the high cost of success in Israel’s high-tech sector
- Israel's high-tech sector has experienced rapid growth and success, but at a significant personal and psychological cost for founders.
- The demanding nature of the startup culture often leads to severe physical and mental consequences, including health issues and burnout.
- Many founders face divorce, social isolation, and mental breakdowns, highlighting the human cost of startup success.
- Recognizing the importance of empathy and soft skills in leadership, there are efforts to evolve the high-tech sector culture for sustainable, healthy growth.
Read Full Article
5 Likes
Killerstartups
1w
149
Image Credit: Killerstartups
New trailer released for Mewgenics game
- Edmund McMillen has released a trailer for the cat breeding game, 'Mewgenics.'
- 'Mewgenics' is an endless cat breeding RPG with turn-based battles.
- Hands-on coverage of the game will be published in May.
- 'Mewgenics' is set to launch later this year after years of development.
Read Full Article
8 Likes
Killerstartups
1w
34
Image Credit: Killerstartups
Market turmoil as China retaliates on tariffs
- The stock market experienced significant turmoil on Friday as China retaliated against tariffs announced by US President Donald Trump.
- The S&P 500, Dow Jones, and Nasdaq all saw substantial drops, with the S&P 500 marking its worst week since the Covid-19 pandemic crash in 2020.
- Global markets also declined, with the UK's FTSE 100 experiencing its steepest fall in five years.
- The escalation of tariffs has heightened concerns about a potential global trade contraction and economic recession.
Read Full Article
2 Likes
Medium
1w
76
Image Credit: Medium
How to Test the Product Without a Product: The Art of Testing Demand
- Testing demand without a product is crucial to avoid building something unwanted.
- 42% of startups fail due to no market need for their product.
- There are five effective methods to test demand before building a product.
- Timing, targeting the right audience, and managing expectations are key to successful demand testing.
Read Full Article
4 Likes
Killerstartups
1w
51
Image Credit: Killerstartups
Tech FoundHER Challenge offers $50K to women-led startups
- The Prosus Tech FoundHER Challenge is offering $50,000 in equity-free funding to women-led tech startups in India.
- The initiative aims to bridge the funding gap for female entrepreneurs and provide them with access to global networks and mentorship opportunities.
- A total of 30 founders will be shortlisted based on innovation, scalability, and impact, and the top six finalists will pitch their ideas in person.
- Three winners will receive up to $50,000 in non-dilutive capital, aiming to address gender disparity in tech funding.
Read Full Article
3 Likes
Killerstartups
1w
132
Image Credit: Killerstartups
India minister ignites debate with startup remarks
- India's commerce minister, Piyush Goyal, sparks debate among entrepreneurs by urging startups to focus on high-end technology rather than quick deliveries or fancy ice cream.
- Goyal criticizes food delivery startups, suggesting that they primarily serve the wealthy and exploit unemployed youth as cheap labor.
- He highlights China's startup achievements in electric mobility, battery technology, robotics, automation, and machine learning, and urges Indian startups to prepare for advanced manufacturing technologies.
- The debate continues as startup founders and venture capitalists defend their contributions to the economy and call for greater government support.
Read Full Article
7 Likes
TechCrunch
1w
405
Image Credit: TechCrunch
Flexport CEO Ryan Petersen’s high-stakes test amid tariff turmoil: ‘You can’t be freaking out’
- Flexport CEO Ryan Petersen faced a high-stakes test amid tariff turmoil after President Trump announced new tariffs.
- Global trade dynamics changed drastically with tariffs as high as 79% to be applied on Chinese products like sofas.
- Flexport's customers are struggling to navigate the new customs obligations and challenges in the shipping industry.
- The U.S. decision to end the de minimis program for imports globally impacts e-commerce models and fulfillment processes.
- Petersen expressed concern for the existential decisions companies are facing due to the tariff changes.
- Flexport is providing not just logistics guidance but also stability during the turbulent period.
- Incoming U.S. trade proposals may result in significant port fees on Chinese-built ships, affecting importers and maritime workers.
- Petersen remains optimistic that the disruptions in free trade are not permanent and highlights negotiations with countries like Vietnam and Israel.
- He emphasizes the need for calmness in a crisis and being the anchor for his team and clients amidst the chaos.
- Flexport's focus is on adapting to the evolving trade landscape, embracing founder mode, and navigating the challenges with resilience.
Read Full Article
24 Likes
Dev
1w
179
Image Credit: Dev
Nexora: Innovation in Every Tap
- Nexora is a solo-driven digital studio built on late-night brainstorms and a desire to create useful and meaningful apps.
- The philosophy of Nexora is focused on clarity, privacy, and purpose, aiming to build tools that solve real problems without overcomplicating or overwhelming users.
- Nexora is a solo studio, dedicated to building valuable tools accessible to everyone and is designed with privacy as a core principle.
- Nexora aims to create minimal, intuitive, and privacy-focused apps that are free, while ensuring offline-first functionality and snappy performance.
Read Full Article
10 Likes
For uninterrupted reading, download the app