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Cloudblog

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A founder’s guide to Google for Startups programs

  • Google for Startups offers various programs to support and accelerate the growth of startups.
  • Programs include accelerators, founder funds, cloud program, growth academy, AI academy, and more.
  • Startups can apply based on their stage, from early-stage to series B+.
  • Resources include mentorship, cloud credits, training, and access to Google's campus.

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Inc42

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Yoho Bags INR 27 Cr To Sell Orthopaedic Shoes

  • Delhi-based D2C footwear brand Yoho raises INR 27 Cr ($3.21 Mn) in Pre-Series B round.
  • The funding round was led by Gulf Islamic Investments (GII) with participation from high-profile investors including SoftBank Investment Advisers' CEO Rajeev Misra and Paytm's Vijay Shekhar Sharma.
  • Yoho plans to use the funds to expand domestically and internationally, invest in R&D, and diversify its product portfolio.
  • Since its inception, Yoho has sold over 1 Lakh pairs of footwear and aims to expand its offline presence and international markets.

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Yourstory

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How family offices are propelling the Indian startup ecosystem

  • India's growing economy and geopolitical opportunities present a unique chance for innovation and entrepreneurship.
  • The surge in family offices (FOs) has contributed to the growth of India's startup ecosystem.
  • FOs play a vital role in funding and mentoring startups, offering patient capital and strategic benefits.
  • The increasing number of billionaires and Ultra High Net-worth Individuals (UHNI) will further strengthen India's digital prowess and fuel entrepreneurship.

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Startupreporter

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KISNA Diamond and Gold Jewellery Launches its 2nd Exclusive Showroom in Pune

  • KISNA Diamond and Gold Jewellery has opened its 2nd exclusive showroom in Pune at Viman Nagar, Phoenix Market City.
  • The grand opening was attended by Mr. Ghanshyam Dholakia, Founder & M.D, Hari Krishna Group, and Mr. Parag Shah, Director, KISNA Diamond & Gold Jewellery.
  • To celebrate the launch, KISNA is offering up to 100% off on diamond jewellery making charges and a chance to win from over 100+ cars through their #Abki_Baar_Aapke_Liye_Shop & Win a Car campaign.
  • With an extensive range of gold and diamond jewellery, KISNA aims to be India's fastest-growing jewellery brand.

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Medium

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A Comprehensive Guide to Brand Identity for Early-Stage Startups

  • To define your startup’s brand identity, you should start with a vision statement that represents what the company aims to achieve long term. This vision should be intrinsically linked to the company’s mission and core values.
  • Core values are the principles that guide your decision-making. They shape culture, and in turn help attract a like-minded team and customers.
  • The visual identity of a startup functions as a cognitive shortcut, influencing investors, customers, and partners before they’ve had the opportunity to deeply engage with the product or team.
  • Logo design should balance distinctiveness with simplicity to ensure memorability and versatility across applications and touchpoints.
  • Typography and color choices extend far beyond looking good – they are powerful communicators of brand personality and values.
  • As startups scale, maintaining brand consistency across an increasing number of touchpoints can become challenging, yet it’s a must. This consistency extends beyond visual elements, and includes messaging, customer experience, and product quality.
  • For early-stage ventures, strategic partnerships can significantly enhance brand credibility and in turn build brand equity. Aligning with entities or causes that share core values not only amplifies reach but also reinforces brand positioning.
  • Just like your product, your brand should also be in constant iteration and refinement. This requires a culture of continuous learning, where insights come from customers, market trends, and performance data, and are regularly incorporated into strategy.
  • Factors like material quality, ergonomic design, and ease of use contribute to the overall brand experience and should be carefully considered and curated to ensure consistency with the brand’s promise and positioning.
  • In product-centric startups, point of purchase design is crucial for driving conversions and bonus revenue. This space requires meticulous attention to ensure a seamless experience that reinforces the startup’s value proposition at the moment of decision.

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ISN

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Biogas-tech startup Sistema.bio secures $15 million in funding to fuel its global growth

  • Biogas-tech startup Sistema.bio has secured $15 million in funding to fuel its global growth.
  • The financing was led by ElectriFI, managed by the EDFI Management Company, and completely funded by Sistema.bio's existing investors.
  • Sistema.bio's biogas technology helps small-scale farmers turn waste into clean biogas and nutrient-rich biofertilizer.
  • The funding will be used to scale operations, enhance technology, and reach one million farmers by 2025.

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ISN

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Omnichannel jewellery startup Giva raises Rs 255 crore in extended Series B funding round

  • Omnichannel jewellery startup Giva has raised Rs 255 crore in an extended Series B funding round led by Premji Invest, Epiq Capital, and Edelweiss Discover Fund.
  • The funding included a partial exit for early investors, A91 Partners and India Quotient, with a total Series B funding of Rs 525 crore.
  • Giva plans to use the funds to expand its offline retail presence across India and focus on lab-grown diamonds and gold jewellery.
  • The startup aims to consolidate its market presence and cater to evolving consumer preferences.

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Inc42

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FirstCry Shares Surge Over 5%, Cross INR 700 Mark

  • Shares of FirstCry’s parent Brainbees Solutions surged over 5% and crossed the INR 700 mark.
  • FirstCry's shares ended the trading session 5.1% higher at INR 718.
  • The company's market capitalization stood at INR 37,277 Cr at the end of the day.
  • FirstCry trimmed its consolidated net loss by 31% in Q1 FY25 and recorded a 10% growth in operating revenue.

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Inc42

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Navi Surpasses Axis Bank In UPI Transactions In September

  • Navi, Sachin Bansal's fintech unicorn, surpassed Axis Bank in UPI transactions in September.
  • Navi moved to the fifth spot, processing 120.41 Mn transactions worth INR 6,549 Cr.
  • CRED was ahead of Navi at the fourth position, processing 140 Mn transactions worth INR 47,982.71 Cr.
  • PhonePe remained at the top with 7.2 Bn transactions, followed by Google Pay with 5.6 Bn transactions.

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Inc42

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BSNL To Roll Out 5G Services By June 2025: Telecom Minister

  • State-run telecom operator BSNL plans to roll out its own 4G network, which will switch to 5G by June 2025.
  • The 4G network will be developed indigenously and will not use equipment from any other provider.
  • BSNL has already operationalized 38,300 sites and aims to roll out 1 Lakh sites by April-May next year.
  • India has achieved the fastest 5G rollout in the world, covering 80% of the country's population.

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Inc42

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Anicut Capital Bags INR 92 Cr For Its Private Credit Fund III

  • Anicut Capital has raised $11 Mn (INR 92 Cr) in dollar-denominated investments through a feeder fund based in GIFT City.
  • The investment firm confirmed the receipt of funds for its Private Credit Fund 3.
  • The new investment structure aims to attract dollar-denominated investments into India from institutional investors.
  • Anicut Capital has deployed INR 3,200 Cr in private credit across mid-sized enterprises.

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VIE Stories

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[Funding News] Giva Secures additional INR 255 Cr from Premji Invest, Epiq Capital, Others

  • Giva, a jewelry manufacturer, has raised INR 255 crore in an extended Series B funding round.
  • Premji Invest led the round, with participation from new investors such as Epiq Capital and Edelweiss Discover Fund.
  • The funding will be used by Giva to enhance its lab-grown diamond offerings and expand its offline presence in India.
  • Founded in 2019, Giva sells jewelry items like bracelets, necklaces, and chains through its website and other platforms.

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StartupDaily

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Why a room full of competitors shouldn’t stop idea-stage tech founders

  • Discovering competition should never discourage an idea-stage tech founder, it’s a sign they’re on to something real and validates their idea.
  • Competition shows there’s a market need and gives good validation to investors making it easier to pitch for investment.
  • Execution is everything and just because there are competitors doesn’t mean they’ll execute as well as the start-up will.
  • The majority of industries can accommodate multiple players, offering different solutions and niches which ultimately contributes to market growth.
  • Early movers often make mistakes so learning from their mistakes allows start-ups to avoid those mistakes, and can build a better version of their offering.
  • Perspectives are unique, just because someone else is working on a similar idea, doesn’t mean they’re approaching it in the same way you are.
  • Competition keeps a start-up sharper, encourages them to push themselves and innovate faster to build something truly great.
  • Investors prefer to invest in start-ups where there’s competition in a space, because it suggests there’s a real market need.
  • Start-ups should use competition as a way to build confidence in the market and refine their pitch to show why they are the best team to take on the challenge.
  • Competition is not the enemy, it validates the idea, sharpens execution, and encourages start-ups to build a better product.

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Yourstory

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Consent, control, compliance: Behind the 3 principles of identity, account aggregation

  • Data sharing and account aggregation present challenges in terms of storage, sharing, and KYC processes.
  • Equal, a digital identity platform, aims to simplify data sharing and aggregation through its services.
  • OneMoney, an account aggregator invested in by Equal, facilitates bank data sharing.
  • Equal and OneMoney operate under the principles of consent, control, and compliance.

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Yourstory

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AI agents for software development; Purplle closes Rs 1,500 Cr funding round

  • Mukesh Ambani's Reliance challenges India's telecom regulator over satellite broadband spectrum allocation.
  • Elon Musk's Starlink supports allocation of satellite broadband spectrum.
  • RealFast.ai, a Singapore- and Bengaluru-based startup, uses AI agents to accelerate software development processes.
  • Purplle, an Indian beauty e-commerce platform, closes a funding round of Rs 1,500 Crore.

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