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Startup Pedia

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Serial Startup Founders Build World's First Immersive Game Commerce Company

  • Indian entrepreneurs Vijay Singh and Mritunjay Srivastava have launched Trophée, the world's first 'game commerce' company that aims to reinvent gaming by combining mobile gaming and online shopping with a seamless interaction between the two.
  • Game commerce goes beyond integrated webshops within games.
  • The Trophée platform is designed to enable players to shop for real-world products without leaving the game, a frictionless approach to in-gameplay shopping.
  • It provides an immersive shopping experience that promises benefits for both players and brands.
  • It is an all-new category in the gaming space, offering voluntary, consensual, and enjoyable shopping experiences to gamers without any disruptions on gameplay.
  • Unlike traditional in-game advertising models, Trophée’s commerce experience is built on voluntary engagement and offers exciting wins to gamers for every interaction they make within the gameplay.
  • It relies on elements of artificial intelligence, product placements, and seamless payment integration to create a frictionless, immersive shopping experience.
  • Trophée allows brands to deeply engage with consumers while game developers gain a lucrative, incremental, and premium revenue source without compromising user experience.
  • Trophée operates on the idea of 'connected commerce,' wherein products are seamlessly woven into gameplay, creating a unique shopping environment that neither distracts nor detracts from the gaming experience.
  • Currently focusing on the Indian market, Trophée is exploring potential partnerships with brands, agencies, and game publishers in the markets like Southeast Asia, the Middle East, and the US besides establishing a strong domestic presence.

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Inc42

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Mixed Week For New-Age Tech Stocks Amid Broader Market Volatility; Ola Electric Biggest Loser

  • Fourteen of the 28 new-age tech stocks under Inc42’s coverage rose in a range of 0.12% to just under 24% this week.
  • Ola Electric shares ended the week at INR 72.74, down 12.04% from the previous week.
  • CarTrade reported a net profit of INR 30.72 Cr in Q2 FY25, up over 6x from INR 5.04 Cr in the year-ago period.
  • With this, the company’s shares have now fallen 4.28% below its listing price of INR 75.99.
  • Shares of omnichannel kids brand FirstCry plunged 11.91% to end the week at INR 564.90.
  • The company said it delivered 98,619 escooters in Q2 FY25, which helped it maintain market leadership with a 33% share.
  • The total market capitalisation of the 28 new-age tech stocks under Inc42's coverage stood at $75.03Bn at the end of this week.
  • Awfis, Paytm, Rategain, Unicommerce, Zomato were among the gainers this week.
  • Delhivery, Go Digit, Honasa Consumer, IndiaMART InterMESH, Yatra, among others, ended the week in the red.
  • Investors turned bullish on shares of online classifieds and auto auction platform CarTrade after its Q2 results.

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Medium

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Nvidia Surpasses Apple: A New Era for Tech Giants Driven by AI

  • Nvidia has emerged as a leader in AI-driven technology, surpassing giants like Apple.
  • Nvidia's GPUs (graphics processing units) are preferred for AI workloads due to their high-performance capabilities.
  • The company's success can be attributed to its exceptional AI hardware, robust software ecosystem, and strategic partnerships with tech giants.
  • Nvidia's dominance in AI has implications for accelerated innovation, power dynamics in the tech industry, and economic impact.

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Yourstory

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Local sourcing requirements in India’s EV sector: Building a domestic supply chain

  • A local and reliable supply chain is required for the production and distribution of EVs in India, as EV manufacturers rely heavily on imports for EV components such as batteries, motors, and electronics.
  • Localising the production of these components poses challenges due to the complex nature of components/assemblies and substantial investments required for in-house production.
  • Dependence on imports not only affects the cost of EVs but also leaves the supply chain vulnerable to disruptions, making having a reliable local source of components and raw materials imperative for EV manufacturers.
  • The Indian government's recent policy aims to encourage global manufacturers to establish manufacturing facilities in India to promote it as a hub for EV production, with a target of 50% localisation within five years.
  • A domestic supply chain would ensure steady and uninterrupted supply of components for EV manufacturers, allowing for better quality control and overall cost savings.
  • Domestic production is set to spur innovation and technological advancements within the country, generating multiple employment opportunities for skilled workers, technicians, engineers, and researchers.
  • The success of localisation efforts requires collaborative efforts from industry players, along with investing in skill development programs and R&D initiatives to nurture local talent.
  • This shift towards domestic production in the EV sector would allow local EV players to collaborate with global manufacturers to develop customised components tailored to the specific needs of the Indian market.
  • Innovation would emerge as a pivotal driver in the EV landscape, ushering in new manufacturing processes and improved technologies.
  • This could bolster the competitive edge of the Indian EV industry on a global scale, strengthening its position in the market.

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Yourstory

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Startup legend and Magicpin co-founder Brij Bhushan on his entrepreneurial journey

  • Brij Bhushan, the former COO and Co-founder of Magicpin, shares his entrepreneurial journey in a podcast.
  • Brij emphasises the importance of maintaining financial prudence even in high-growth periods.
  • Magicpin pivoted through COVID-19 and adapted to a delivery model that helped local Kirana stores bring essential goods to consumers' homes.
  • When choosing a market to enter, Brij prioritised a sector with scale and demand which allowed them flexibility to make adjustments as needed.
  • Brij shared an insightful observation on the enduring value of offline commerce and how shopping isn't just about transactions—it's about connection, a form of social therapy.
  • Brij's leadership style evolved over time; he learned the importance of balancing ambition with empathy, a transformation he credits to feedback from his team and guidance from a leadership coach.
  • As a founder, it's easy to become tunnel-visioned, especially under pressure and every pushback felt like it was getting in my way. Over time, I realised that building a company isn't about rolling over people; it's about working with them.
  • Brij reminds founders that there's no single blueprint for building a successful company.
  • Each step of Magicpin's journey has been shaped by its commitment to the needs of local retailers and consumers.
  • Brij's journey highlights that while strategies may vary, the principles of resilience, adaptability, and customer focus are universal in building a lasting business.

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Medium

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Good Morning America: AI, Trump and the Future

  • The 2020 US election outcome surprised many, with a diverse group of electors backing Trump in a virtual landslide victory.
  • Trump cleverly captured the discontent of voters, who preferred him to Kamala Harris due to the Democrats' perceived lack of empathy for the poor.
  • While Silicon Valley largely voted Democrat, they expect to benefit from Trump's lower taxes and less regulation, leading to higher stock gains.
  • Democrats now face the challenge of reinventing themselves and reflecting on their failure to address the needs of the majority.

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UX Design

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Great products transcend the Usability vs. Utility debate

  • The battle between usability and utility is a futile war that’s destroying product value on both sides.
  • Building a product that is both usable and useful, all at once, can be achieved by focusing on value, iteratively building value naturally, and ensuring that users feel empowered to attain value.
  • Great products don’t just contain power, they reveal it at exactly the right moment, allowing users to seize it when they can most benefit from it.
  • Treating usability and utility as opposing forces has created products that either overwhelm users with power they can’t access or underwhelm them with simplicity they can’t scale.
  • The cost isn’t just in lost deals — it’s in the very soul of product development.
  • When you sacrifice utility at the altar of usability, you don’t just lose features — you lose your product’s reason for existing (i.e., its value to users).
  • Adding features without considering their accessibility isn’t building value — it’s building barriers to success.
  • Success is measured by what users actually accomplish with a product, not what the product can do.
  • Don’t sacrifice one for the other. Build a product that is both usable and useful, all at once, together.
  • The right answer is making usability and power work together to create products that both delight and empower users.

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VC Cafe

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The AI Services Revolution: Why VCs Are Betting Big on Agentic AI

  • Agentic AI is the evolution of AI, which now allows AI systems to take initiative and complete complex workflows without human intervention and make intelligent decisions.
  • VCs have earmarked agentic AI as a $4 trillion opportunity in the future, as AI is expected to disrupt services, labor, and software markets across various industries.
  • In October 2024, $12.2 billion worth of investments was made in agentic AI, which accounted for 38% of the total funding in that month.
  • There are several agentic AI startups and categories that investors are excited about, such as AI-natives, systems of agents, unstructured data infrastructure, AI-powered design tools, and human-AI collaboration platforms.
  • Founders can reinvest in SaaS by building intelligence-first applications and adopting new design patterns that leverage agentic AI’s capabilities.
  • Winning AI companies will be those that own valuable data sources, solve real labor shortages, and create entirely new service categories with AI at the core.
  • The next 18-24 months will be a critical phase of early adoption to prove use cases and business models concerning agentic AI revolution.
  • Companies that win in agentic AI space will be those that address ethical concerns head-on, build trust with both users and regulators and have the best technology.
  • VCS and Remagine Ventures are already investing in products in the agentic AI space, such as a product manager co-pilot and an agent-to-agent service for the transactional web.

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Medium

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Decoding AI Startup Valuations: Investor Expectations and Market Dynamics

  • AI startups are securing higher valuations compared to non-AI counterparts.
  • In 2023, early-stage AI companies achieved valuations over 20% higher than other startups.
  • Investors are drawn to AI's rapid advancements and potential to revolutionize business models.
  • The elevated valuations reflect investor confidence in the transformative potential of artificial intelligence.

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Medium

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AI Startups Attract Record Investments Amid Rapid Technological Advancements

  • AI startups are attracting record investments due to rapid technological advancements.
  • Notable AI startups are making significant strides in diverse sectors like healthcare, aerospace, and defense.
  • The pharmaceutical industry is leveraging AI to expedite drug discovery processes.
  • Physical Intelligence, an AI startup, has secured $400 million in funding to create general-purpose AI models for robots.

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Inc42

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Meesho’s FY24 Net Loss Declines 82% To INR 305 Cr

  • Ecommerce major Meesho's net loss for FY24 declined by 82% to INR 305 Cr compared to the previous year.
  • The improvement in net loss can be attributed to improved margins and strong revenue growth.
  • Meesho's operating revenue increased by 32.8% to INR 7,614.9 Cr in FY24.
  • The company relies on advertising and marketing income from sellers and focuses on Tier II & III cities for revenue.

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Startup Pedia

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Zomato’s Deepinder Goyal Reveals Why His Food App Sends Flirty Texts to Customers

  • Zomato CEO Deepinder Goyal appeared on 'The Great Indian Kapil Show' and discussed the company's flirty texts notifications to customers.
  • Goyal explained that these messages are curated by the young and innovative marketing team to engage users and add a fun touch to the Zomato experience.
  • During the show, comedian Kapil Sharma jokingly questioned if Goyal accidentally sends these flirty messages to clients instead of his wife.
  • The trailer also showcased the participation of Infosys founder Narayana Murthy and his wife Sudha Murthy, adding to the laughter and camaraderie among the guests.

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VIE Stories

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Shark Tank USA Season 16 Episode 04

  • Shark Tank USA is back with the fourth episode of Season 16, bringing innovative startups looking for investment and support from the Sharks.
  • In this episode, the panel of Sharks included Mark Cuban, Lori Greiner, Kevin O'Leary, and guest judge Robert Herjavec and Daniel Lubetzky.
  • The episode featured four startups, including Finneato Fysh Foods, Terrashroom, Moonies, and 1920.
  • Finneato Fysh Foods offers plant-based seafood called FYSH, which is made from tapioca, vegetables, and sea algae. Shark Daniel Lubetzky invested $150K for 30% of the business.
  • Terrashroom offers an intelligent plug-and-play mushroom growing system. Due to its limited sales, Sharks couldn't find justification to invest.
  • Moonies offers premium swimming trunks for men made from 86% recycled polyester. Sharks appreciated the appeal but saw it as a risky investment and didn't invest.
  • 1920 creates multifunctional clothing designed for everyday use, which can easily be converted into bags. Shark Robert Herjavec invested $250K for 25% of the business.
  • In this episode, only two startups secured deals, while the others left with valuable feedback and insights for the future.
  • Entrepreneurs showcased their groundbreaking concepts, and Sharks had tough decisions to make about which ventures could be their worthy partnership. The episode was packed with excitement.
  • Sharks critiqued every aspect of the business model, questioning profits, scalability, and potential growth, offering valuable advice for growth.

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Startup Pedia

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Surat Girl Makes Lakhs Monthly By Selling Donuts From Home

  • Muskan Jain, a resident of Surat, started baking during the pandemic and turned her passion into a successful business - Donuterria, selling homemade donuts.
  • She started this venture with minimum investment of just ingredients in her kitchen, when the demand was slow, she started setting up small stalls in the city and gave out free samples to create awareness about the product in order to boost the demand for donuts.
  • Muskan became a personal brand by promoting the Donuterria on Instagram and posting everyday journey with lots of traction on the page, increase in the number of regular orders, and establishment of Donuterria’s market credibility.
  • She started hosting online workshops to teach people everything from basic to advanced donut recipes and secret techniques for creating a successful batch.
  • Today, Donuterria sells 300 donuts every single day with a revenue of lakh monthly. The brand is looking to scale even further and become a national brand in the coming years.
  • Muskan Jain has trained over 1,500 people who have attended her workshops from across India, Australia, the USA, and even Pakistan.
  • Donuterria is revolutionizing the way Surat views donuts, and is becoming synonymous with the product.
  • Surat being a traditional city, donuts are yet to become popular. However, Muskan Jain is all set to make Donuterria a national brand with her dedicated team of cooks, packers, and delivery people.
  • To order from Donuterria, one needs to send a DM to their Instagram handle.
  • This story depicts the power of social media and how it can bring incredible change in a business’s growth and success.

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ISN

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Wealthtech startup Nivesh acquires Wealthzi for an undisclosed sum

  • Wealthtech firm Nivesh has acquired Wealthzi, a wealth management platform, in a strategic move to expand its product offerings and serve a broader range of clients, including affluent and high-net-worth individuals (HNIs).
  • The financial details of the deal remain undisclosed. The acquisition allows Nivesh to utilize Wealthzi's SEBI-registered investment advisory (RIA) license to offer enhanced investment advisory services.
  • Nivesh, founded in 2016, is known for its AI-powered investment solutions and manages assets worth Rs 2,000 crore, while Wealthzi, founded in 2020, manages assets of more than Rs 500 crore.
  • The acquisition will create significant synergies, enabling the combined entity to offer an expanded product suite and leverage Nivesh's technological infrastructure to enhance user experience and scale business operations.

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