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PAX Adds Consolidated Coatings to Platform

  • PAX Services Group, a New State Capital platform company, has acquired Consolidated Coatings.
  • PAX Services Group provides building envelope contractor services for institutional, industrial, and commercial customers.
  • Consolidated Coatings offers complex building contractor services for commercial properties, institutions, and industrial facilities.
  • The acquisition expands PAX's operations in Maryland, Texas, Virginia, and Florida.

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Big Marketing Wins for Small Businesses on a Budget

  • Small businesses can achieve significant marketing wins without breaking the bank with strategic planning and leveraging digital platforms.
  • Social media platforms offer excellent opportunities to reach a vast audience without spending much money.
  • Email marketing remains one of the most cost-effective ways to keep in touch with customers and promote businesses, delivering an ROI of $42 for every $1 spent.
  • Partnering with other local businesses allows tapping into each other’s customer base without spending much on marketing.
  • Public relations (PR) can be used for small businesses to gain free publicity and get featured by media outlets such as local news outlets, blogs, and podcasts.
  • Search Engine Optimization (SEO) is one of the best ways to drive traffic to your website organically and rank higher on search engines.
  • Content marketing is a low-cost way to establish your expertise and boost your online presence like writing guest posts for other websites or blogs or creating valuable content such as blog posts, videos, or how-to guides.
  • Small businesses don’t need a big budget to make a significant impact; all it takes is creativity, consistency, and an understanding of your audience.
  • Funded.com is a platform that is A+ BBB accredited over 10+ years.
  • Access our network of Angel Investors, Venture Capital or Lenders and let us professionally write your Business Plan.

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Sandgarden Raises $4.5M for Seamless Enterprise AI Integration

  • Sandgarden, a NYC-based modularized platform, raises $4.5 million for seamless enterprise AI integration.
  • The funding round was led by Resolute Ventures and Crane Venture Partners.
  • Sandgarden's platform seamlessly integrates AI into existing workflows, accelerating AI adoption rates.
  • The funds will be used to expand the platform, enhance customer onboarding, and scale the workforce.

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Work management software provider Smartsheet to be taken private in $8.4B deal

  • Work management software provider Smartsheet is set to be acquired by Blackstone and Vista Equity Partners in an $8.4 billion deal.
  • Investors of Smartsheet will receive $56.5 in cash per share, a 41% premium to the stock price.
  • Smartsheet's platform is used by over 13 million professionals for project management and coordination.
  • The acquisition allows Smartsheet to go private by February if there are no higher bids during the 45-day go-shop period.

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Aspects that Trigger Your Customers Buying Interest

  • Businesses need to understand their customers and get into the minds of consumers in order to sustain and thrive in competition.
  • Knowing the most basic information of customers enables businesses to anticipate future needs and find patterns.
  • An optimum level of satisfaction can be ensured by using insights of previous orders for customized suggestions
  • Understanding the reason(s) behind customers choices helps to discover Unique selling proposition(USP) and in turn ensure success.
  • Revise elements associated with selling a product after every few months to make product more attractive.
  • Businesses can exponentially increase sales through referral of all the satisfied customers.
  • Associating products or services with top celebrities in marketing campaign can trigger memories of consumers.
  • Powerful cognitive tool to ensure attention to product is memory.
  • Business’ duty does not end after ensuring successful sales, they would want to ensure that customers have a great experience using their product or services.
  • Consumers tend to share their bad customer service experience, and engagement of new customer can cost 5 times more as compared to sustaining an existing one.

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Heartwood Acquires Metalworking Accessories Maker Royal Products

  • Heartwood Partners has made a growth equity investment in metalworking accessories maker Royal Products.
  • Royal Products manufactures and distributes accessories for CNC machine tools.
  • The company sells its products through industrial distributors, machine tool distributors, and OEM machine tool builders.
  • Heartwood Partners plans to support Royal's growth through investment in people, processes, and add-on acquisitions.

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Private Capital Can Saves America’s Crumbling Roads and Bridges

  • Private capital funding can be a solution for America's dire infrastructure needs, which the government is in no position to fill due to a severe shortfall of funding to replace the crumbling bridges in the US.
  • Traditional tax-funded infrastructure repair has not been sufficient as taxpayer revenues fail to meet the infrastructure needs of communities.
  • Institutional private infrastructure funds have more than $4.5 trillion under management, which can fund and manage the cost of building or repairing bridges, schools and other public infrastructure elements while collecting returns via tolls, lease agreements and cost efficiencies.
  • Private infrastructure funding can eliminate the financial burden on taxpayers and bring the private sector's cutting-edge knowledge, experience, and project management skills to bear on the construction of the asset itself.
  • Deep-pocketed investors in private infrastructure funding can partner with those who have the know-how to build projects on time and on budget, while incentivizing private infrastructure groups to get the project up and running faster to ensure investors make a return as soon as possible.
  • Governmental leaders must tell citizens the truth: the money doesn’t exist for these repairs and time is running out to get them done. They should encourage citizens to make informed decisions about the future of their infrastructure.
  • Private infrastructure brings together deep-pocketed investors and those with the know-how to build projects on time and on budget, using the same steel suppliers and union laborers the government would use but without the time delays and cost escalation that regularly plague government-led infrastructure projects.
  • Passing the cost and the risk entirely over to private infrastructure groups means these groups are incentivized to get the project up and running faster. Every day that a highway remains under construction or a power plant is not completed is one more day that their investors aren’t making a return.
  • Governmental leaders should consider private infrastructure funding as a solution, which is unencumbered by many of the structures governments put on themselves, instead of relying on tax-funded infrastructure repair, which has proven insufficient.
  • Citizens need to be informed about the hard truths and make informed decisions about the future of their infrastructure, whether they opt to use private infrastructure funds or not.

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Mill Point’s CREO Group Buys United Solutions

  • CREO Group, a Mill Point Capital portfolio company, has acquired United Solutions.
  • Mill Point formed CREO Group to consolidate its investments in Nursery Supplies Inc. and to provide a platform for further investments in the horticultural sector.
  • CREO Group manufactures and recycles horticulture containers and trays, while United Solutions designs and manufactures household products.
  • United Solutions CEO David Reilly will become the CEO of CREO Group, bringing expertise and complementary product lines.

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Report: Intel mulls $5B investment offer from private equity firm Apollo

  • Private equity firm Apollo Global Management is considering making a multibillion-dollar investment in Intel Corp.
  • The proposed investment comes at a crucial time for Intel, as the company has been facing challenges and its shares have declined.
  • Discussions between Intel and Apollo are still in the early stages, and the details of the investment are yet to be finalized.
  • The potential investment from Apollo follows Qualcomm's approach to acquire Intel, which could result in one of the largest acquisitions in the technology industry.

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Rise Baking Switches Sponsors

  • Platinum Equity and Butterfly Equity have agreed to acquire Rise Baking Company from Olympus Partners.
  • Rise Baking manufactures various bakery products and owns multiple brands.
  • Through multiple acquisitions, Rise now has 20 manufacturing facilities and over 3,700 employees.
  • The acquisition is expected to close before the end of 2024.

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Forest Hill Exits Actuator Maker

  • Forest Hill Partners has sold Micromatic to MITAR Private Capital.
  • Micromatic specializes in the development, manufacturing, and distribution of rotary vane actuators and waste management equipment.
  • Micromatic's products are used in various applications such as material transfer and waste management.
  • During Forest Hill Partners' ownership, Micromatic's revenues and earnings nearly tripled.

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Industrial Growth Partners Acquires Alpha Metalcraft

  • Industrial Growth Partners has acquired Alpha Metalcraft Group in partnership with the company’s senior management team.
  • AMG manufactures formed metal components with tight tolerances and complex shapes used in various industries.
  • AMG's customers include OEMs and suppliers in aerospace, defense, and medical sectors.
  • The purchase of AMG is IGP's fifth platform investment for its sixth fund.

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Flexpoint Ford Hires New Managing Director

  • Flexpoint Ford has hired Emily Henry as Managing Director, Investor Relations and Capital Formation.
  • Ms. Henry will oversee Flexpoint’s investor relations initiatives and lead the firm’s engagement with current and prospective investors.
  • With over twenty years of experience in the industry, Ms. Henry has a background in strategic fundraising and investor relations programs for private equity firms.
  • Flexpoint Ford makes minority and majority equity investments in healthcare and financial services sectors.

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Fermah Funded $5.2M to Simplify ZK Proof Generation

  • Fermah, a NYC-based developer of proof generation layer platform, has received $5.2 million in funding.
  • The funding round was led by a16z CSX fund and Lemniscap, with participation from various other investors.
  • Fermah aims to simplify ZK proof generation and make it accessible to developers and businesses.
  • The company plans to use the funds to accelerate product development, team expansion, and community-building efforts.

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Pros and Cons of Social Media Marketing for Business

  • Social media grew exponentially from being a digital channel for interacting with others into a powerful digital marketing tool for businesses with over 3.5 billion daily active social media users.
  • Social Media Marketing comes with a lot of perks: significantly low cost when compared to other marketing strategies, larger audiences that allow you to reach out to a global audience, no demographic restriction, help businesses that want to get into the international market, and build brand loyalty.
  • Social media can be time-consuming and hard to measure ROI. It can also lead to a loss of control because of users like hackers, trolls, and other negative people.
  • 64% of digital marketers spend a minimum of 6 hours on Social Media Marketing, and the other 37% spend an average of 11 hours, which is a time-consuming aspect and can lead to zero results or traffic that does not convert into leads or sales.
  • It is hard to define the exact ROI of social network marketing. Only 37% have a handle on defining the ROI of their SMM efforts; 35% say they aren’t sure they are correctly measuring ROI; 28% say they don’t know how to measure at all, which makes it hard to make decisions based on it.
  • The negative side of social media includes scammers, spammers, trolls, and hackers, which can harm your online credibility.
  • Consumers expect all brands to have a social network presence, so remaining conscious and sticking to best practices can make all the difference in generating favorable results for your business.
  • Social media marketing allows you to demonstrate your personality to customers and also tell your brand story. It helps you interact with customers, build relationships, show them that you care, and boost your reputation.
  • 90.4% of millennials, 77.5% Gen-Z, and 48.2 baby boomers are active social media users, which means that social media marketing is not restricted by demographics such as sex, social status, and age.
  • SMM can pass your targeted demographic market and pave new channels for leads generation and sales, and it gives excellent ROI for less financial investment.

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