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Startup News
Economic Times
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Atomberg’s revenue rises 31% to Rs 848 crore
- Consumer appliances maker Atomberg Technologies reported a 31.4% increase in operational revenue to Rs 848 crore, but its net loss widened about 46.3% to Rs 202 crore during this period.
- Losses increased over the past two financial years due to fresh employee stock ownership plan (ESOP) grants, management bonuses and fundraising expenses.
- The operational earnings before interest, taxes, depreciation and amortisation (Ebitda) improved to a loss of Rs 22 crore in 2023-24 from a loss of Rs 49 crore in the previous year.
- Atomberg aims to reach operational profitability by the end of this fiscal.
- Currently, 70% of Atomberg’s revenue comes from offline channels, with the remaining 30% from online channels.
- In 2023-24, it generated Rs 841 crore from its fan business, with the remaining Rs 7 crore contributed by the mixer grinder and smart lock segments.
- Atomberg is also preparing to enter new product segments over the next 12-18 months, including water purifiers and other kitchen appliances.
- It may consider a secondary transactions-led funding round next year to provide exits to existing investors.
- Atomberg has raised a total of $128 million to date.
- the company went live on Zomato-owned Blinkit earlier this year and views quick commerce as a significant driver for its fan business in the future, especially during summer months.
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Medium
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135
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AI-Driven Lead Generation: Transforming B2B Marketing for the Modern Era
- AI-driven lead generation is revolutionizing B2B marketing by automating tasks, analyzing data, and personalizing experiences.
- AI tools help segment audiences, analyze behaviors, and predict potential leads for more targeted messaging.
- Case studies have shown that AI can significantly increase conversion rates and decrease acquisition costs.
- While challenges exist, embracing AI in lead generation offers a competitive edge and paves the way for future success.
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TechBullion
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179
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The Evolution of Boston as a Global Tech Powerhouse
- Boston has transformed into a vibrant tech powerhouse, attracting entrepreneurs, investors, and talent from around the world.
- Universities played a crucial role in the city’s tech scene since the 1960s with MIT and Harvard attracting brilliant minds in artificial intelligence and software engineering.
- The convergence of academia and industry created a unique ecosystem ripe for technological advancement.
- Boston’s tech scene is diverse, boasting a mix of established giants and innovative startups, such as HubSpot and Akamai Technologies.
- Boston boasts an ideal location along the Northeast Corridor, making it accessible for talent and investment.
- The presence of top-tier universities like MIT and Harvard is a key factor along with a diverse economy that supports various sectors.
- The emphasis on entrepreneurship is encouraged by hackathons and pitch competitions.
- Local authorities create programs that foster innovation, grants, funding opportunities, and tax incentives.
- Boston’s tech landscape benefits significantly from government support.
- Remote work has changed the way companies operate, creating new opportunities for startups that embrace flexible models.
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Startupnation
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139
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Brand Strategy: What It Is and How It Defines Your Marketing Plan
- A brand strategy is a long-term plan to help businesses showcase their uniqueness and connect with their audience. It covers logos, mission, values and voice among other elements.
- A strong brand strategy has numerous benefits including highlighting unique value proposition, building trust and brand loyalty and standing out from competition, among others.
- Key points that contribute to a successful brand strategy are clear brand purpose and values, understanding target audiences, unique value proposition, consistent messaging and visual identity.
- A brand strategy is considered the base of a successful marketing plan and provides direction for engagement and customer trust over time.
- Aligned goals, consistent messaging, connection to the target audience, brand positioning, diverse marketing channels and engaging content are some of the elements that define and improve marketing campaigns.
- A solid brand strategy shapes how customers perceive a business and helps build recognition and loyalty over time.
- Successful brands like Apple and Coca-Cola have done this with their brand and marketing strategies over time.
- Data-driven decisions and regular adjustments to a brand strategy are important to keep up with changing audience goals and needs and ensure a brand stays competitive.
- A good brand strategy is integral to small businesses in scaling and becoming well-established companies and organizations.
- So, having an effective brand strategy is important for every business as it helps define its marketing plan and the way it is perceived by its customers.
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Medium
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152
How Instagram Won the Photo-Sharing Market
- Instagram initially gained popularity as a filter app, attracting users with its high-quality filters.
- The ability to not only take great photos but also share them drew people to the platform.
- Instagram differentiated itself by significantly reducing the time required to upload photos compared to other apps.
- The background uploading feature impressed users, leading to a perception of fast uploading speed.
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Medium
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275
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Dogs Is Very Faithful Must Care Your Dogs Honestly
- Understanding your dog's behavior and perspective
- Recognizing the importance of empathy in training
- Exploring the evolution of dogs and their relationship with humans
- Emphasizing the need to shape your dog's behavior based on empathy and understanding
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Medium
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213
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Why we are making the Shift to Proxima!
- Proxima is a platform focused on empowering delivery riders and creating fast, efficient, and reliable local deliveries.
- The platform aims to bring trust back to doorstep deliveries, support local jobs, and build a thriving community network.
- By addressing the challenges in local logistics infrastructure, Proxima is making a big change in the fulfillment industry.
- Proxima is rebranding and expanding beyond food delivery to meet the growing demands of e-commerce in emerging markets.
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Medium
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130
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The story of Elon Musk buying Twitter (Best Startup Dramas 2024)
- Elon Musk revealed he had quietly amassed a 9.2% stake in Twitter, making him the largest individual shareholder.
- He declined the offer to join Twitter's board of directors and made an offer to buy the company for $44 billion.
- Twitter’s executives and legal team began exploring ways to fend off Musk's advances.
- Musk secured $46.5 billion in financing to fund the takeover, including $21 billion of his own money.
- Musk began to express concerns about Twitter's data on spam bots.
- Twitter's board took the unprecedented step of suing Musk in Delaware’s Court of Chancery on July 12, 2022.
- On October 4, 2022, Musk announced that he would proceed with the acquisition after all.
- Once Musk took control of Twitter, he fired several top executives and dissolved the board of directors.
- Critics argue that Musk's vision of a more open, less moderated Twitter is leading to an increase in hate speech, disinformation, and harassment.
- Elon Musk’s acquisition of Twitter has reshaped the platform in ways no one could have predicted.
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Medium
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401
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Email Marketing Fails: Lessons Learned from Email Marketing Mistakes
- Email marketing is a crucial component of any digital marketing strategy.
- To avoid email marketing failures, marketers must remember to segment and personalize their emails.
- Email design and formatting is also crucial as over 42% of people will delete emails that don't display properly on mobile devices.
- Subject lines and preview text also should not be overlooked. Personalized and engaging subject lines can increase open rates by up to 26%.
- Marketers must also analyze the performance of their email campaigns to determine what works and what doesn't.
- Customers do not appreciate one message that goes to all recipients. Targeted marketing to segmented audiences yield better results.
- Testing different parts of email campaigns is important, so marketers should experiment with different subject lines, email layouts, and sending times to better understand their audience's preferences.
- Continuous improvement through feedback and analyzing data helps marketers create stronger email campaigns.
- If mistakes happen in email content, marketers should acknowledge them in follow-up emails publicly and transparently.
- In conclusion, marketers should learn from the mistakes of their predecessors to create engaging and effective email campaigns that attract customers.
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Medium
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270
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How Working at a Startup at 21 Changed My Life Trajectory. 7 Biggest Takeaways & Learnings.
- Choosing a tech startup over a traditional role was risky, but it shaped my career and growth in ways I could never have imagined.
- Exploring unconventional paths and environments can offer unparalleled growth if you’re willing to take on real responsibilities.
- Seek out environments where you can learn from leaders, and the closer you get to decision-makers, the more insights you’ll gain.
- Startup roles offer a creative freedom that encourages forward-thinking, problem-solving, and creativity to dive deep into how the customer is thinking and what they are feeling.
- Individuals should find their suite of things they enjoy and skills that will be valuable in the future and be obsessed about them.
- Learning how you individually learn is the most important skill that some people pay close attention to.
- It’s time-blocking. Do it. Start doing it and look at what you achieve, your focus, and your tunnel vision for what needs to be done.
- The “safe” route is often the most limiting. Growth rarely happens in comfort. Push beyond your comfort zone, seek new challenges, and prepare to be amazed by what you can achieve.
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TechBullion
2w
30
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How Chicago Competes with Coastal Tech Giants: Strategies and Successes
- Chicago stands tall as a strong contender in the tech arena, setting new standards for success against coastal cities like San Francisco and New York.
- Chicago faces challenges like the perception gap, lack of access to venture capital, the competition for tech talent, infrastructure, and cultural differences.
- The city boasts affordable living costs, networking opportunities, skilled graduates from local universities, incentives, and co-working spaces that foster collaboration among entrepreneurs.
- Grubhub, Avant, and Tempus are some homegrown companies successful in the Windy City, contributing significantly to the local economy while competing with coastal giants.
- Collaborations with Silicon Valley and New York City facilitate knowledge sharing, mentorship, and innovative projects that fuel creativity and drive new opportunities for startups.
- Government initiatives designed to incentivize startups and attract investment have reshaped the city’s business environment.
- Chicago's central location, investment in education, diverse economy, and rich cultural scene present unique opportunities for startups and established companies alike.
- Emerging sectors such as fintech and health tech thrive in this growing ecosystem, bolstering Chicago's reputation on both national and international stages over time.
- Chicago has created a thriving tech community, leveraging its unique strengths, and has the potential to become a vital hub for innovation and talent, thus competing successfully with coastal giants.
- Continued efforts to attract investment and promote innovation will help Chicago to remain a force to be reckoned with in the world of technology.
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TechBullion
2w
148
Image Credit: TechBullion
Startups Making a Splash from Chicago’s 1871 Hub
- Civis Analytics helps nonprofits, businesses, and government agencies make better decisions using data to solve real-world problems.
- Project44 uses advanced tracking technology to help companies optimize their supply chain and improve delivery times.
- ReviewTrackers assists businesses in managing customer reviews and improving their online reputation.
- SpotHero is an app that allows users to reserve parking spots and compare prices in advance, addressing the common problem of finding parking in busy cities.
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8 Likes
Medium
2w
13
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Why Y Combinator’s Push for Co-Founder ‘Marriage’ Might Be Hurting Startups
- Y Combinator (YC) strongly advises founders to seek co-founders early on, but this may backfire.
- Forced co-founder relationships often end in conflict and mismatched visions.
- Startups suffer from the pressure to partner quickly to be competitive.
- Accelerators should encourage founders to build teams at their own pace for long-term success.
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Medium
2w
122
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India’s Growing Role in the Global Economy: Key Contributions and Future Potential
- India's GDP stands at nearly $3.5 trillion, making it a powerhouse among emerging economies. India could become the world’s third-largest economy by 2030, with GDP expected to surpass $10 trillion by 2035, driven by sectors like technology, manufacturing, and financial services.
- India’s technology industry plays a central role in the global economy, with the country being home to world’s leading tech companies and an expansive talent pool. Cities like Bangalore and Hyderabad have become renowned as tech hubs.
- India is positioning itself as a manufacturing hub under the “Make in India” initiative. India is one of the largest automotive and electronics manufacturers globally, strengthening by Production-Linked Incentive (PLI) schemes.
- India is one of the world’s largest producers of several key crops, including rice, wheat, and cotton, and plays a vital role in global food security. Agri-tech innovations like smart irrigation and AI-driven crop management are gaining traction, making India a forerunner in sustainable agriculture practices.
- India’s services sector is one of the fastest-growing in the world, contributing nearly 60% to the country’s GDP. Indian financial services have evolved considerably and are becoming a critical part of the global financial ecosystem.
- India is embracing renewable energy to address its rising energy demands sustainably. India aims to achieve 50% of its electricity needs from renewable sources by 2030, making significant investments in solar and wind energy.
- India is focusing on digital transformation and AI, education and skill development, and strengthening global trade relations to expand its role in the global economy.
- As India continues to rise, it's expected to play a pivotal role in shaping the global economic landscape. Staying engaged with India's evolving economic story is essential for navigating the future of the global economy.
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TechCrunch
2w
126
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Founders and VCs back a pan-European C corp, but an ‘EU Inc’ has a rocky road ahead
- Europe may be getting a new corporate status for innovative companies, known as the '28th regime.'
- The EU-wide model is being described as Europe's answer to a Delaware C-Corp, helping to facilitate cross-border investments into European start-ups.
- The Societas Europaea structure aimed at larger firms has failed to gain tractio in Europe.
- The EU Inc petition promoting the 28th regime has already attracted some 11k signatures and has been endorsed by tech entrepreneurs and large investors, including Niklas Zennstrom and Patrick Collison.
- EU Inc has drawn support from the European Commission, but will face careful opposition, particularly over issues surrounding bureaucracy and national regulations.
- Groups like French start-up and venture capital lobby group France Digitale have played a key role in endorsing EU Inc.
- Concerns remain that the project could get bogged down by red tape and nation states, and issues relating to Brexit could also cause complications.
- Despite hurdles, there is a growing consensus that Europe has to take radical action to remain competitive and not fall behind growing global markets.
- The urgency for the EU Inc idea has brought together a network of European start-ups to support one of the many proposed radical changes in political and economic discourse.
- The founders and VCs behind the initiative are hoping that EU Inc will have a knock-on effect on other significant complex issues for start-ups in Europe, such as stock options, exits and financing.
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