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Startup News
Medium
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5 Key Digital PR Instruments That Will Grant a Startup A Competitive Edge And Increased Visibility
- Digital PR is crucial for young businesses to establish themselves in the market.
- Muck Rack is a PR software that allows startups to connect with reporters and submit their pitches, helping them to get media coverage and build networks.
- BuzzSumo helps in understanding the type of content that people are looking for and identifying trends to generate highly shareable content.
- SEMrush specializes in SEO and allows startups to optimize their content for relevant audiences, enhancing their brand exposure and authority.
- HARO is helpful in getting media attention and coverage without incurring huge costs by facilitating contacts between reporters and startups.
- Brandwatch enables social listening which allows startups to monitor online conversations about their brand or product to address feedback and enhance customer satisfaction.
- According to research, SEO-enabled PR strategies are likely to increase website traffic by 73% more than those that do not.
- Companies that employ social listening are 27% more likely to experience positive customer interactions compared to those that don’t.
- Implementing digital PR tools such as Muck Rack, BuzzSumo, SEMrush, HARO, and Brandwatch can help startups establish credibility, increase brand awareness and reach out to their targeted audience.
- Incorporating such tools in a startup's PR strategy can help them to gain traction in the market and create a strong foothold.
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Medium
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245
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Revolutionizing the Review Landscape: bestprover Launches Waitlist for Game-Changing Platform
- Bestprover is launching a game-changing review aggregation platform.
- The platform offers comprehensive review aggregation from multiple qualified sources.
- It leverages AI-powered recommendations to provide personalized options.
- Bestprover focuses on transparency and open dialogue for authentic reviews.
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Medium
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337
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Step-by-Step: How to Choose the Right Blockchain-as-a-service (BAAS) Provider for Your Company
- Blockchain-as-a-Service (BAAS) is a cloud-based third party platform for businesses wanting to build and operate blockchain applications without in-house expertise. This model is based on the Software-as-a-Service (SaaS) model.
- BAAS offers several benefits, including promoting innovation, decentralized cloud storage, on-demand, pay-per-use, and micropayments, smart contracts, and data as an asset.
- Industries such as supply chain, finance, personal identity security, voting systems, and intellectual property, use BAAS for seamless data management.
- Important factors to consider when choosing a BAAS provider include rapid provisioning, data security, process control, smart contract integration, and permissioned blockchains.
- Examples of BAAS providers include Ripple, Coinbase, Ethereum, Hyperledger Fabric, and Dragonchain. Companies such as FDA, CargoSmart, Naturipe Farms, Healthdirect Australia, and Boehringer implement BAAS provider services.
- Blockchain-as-a-service is a unique way to streamline digital transformation process and eliminate difficulties when there are inadequately skilled people in the market. It becomes an efficient solution in building blockchain infrastructures from scratch.
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Startupnation
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48
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Optimizing App Development and Budgeting with Cost-Effective APIs
- Launching and managing an app development with a tight budget in this highly competitive market is not an easy task for startups.
- One of the best strategies for startups is to leverage Application Programming Interfaces (APIs) which can accelerate the development process of an app while keeping the costs under control.
- API is a third-party software that simplifies and accelerates the creation process by allowing developers to integrate various services and capabilities from other applications into their products.
- Using payment gateway APIs or other suitable APIs can lessen the burden of developing complex payment processing systems and functionalities for a tech startup.
- The selection of the right API is critical and depends on the app requirements, easy integration with existing systems, documentation, user experience enhancement, and performance and scalability, or security features.
- The cost of using an API varies based on usage, features, and service levels. Many API providers offer a free tier or a trial period to help startups select the right API tool.
- APIs can help tech startups to deliver superior products, accelerate their market entry, and enhance app features without substantial capital investment.
- By using APIs, startups can allocate resources to their core strategies rather than investing heavily in developing new app components.
- The market for mobile app development is growing, and mobile app development costs are increasing, so startups need to find innovative ways to optimize their budget while launching their products.
- With API tools, startups can fast-track product development, keep costs low, and deliver more sophisticated software by leveraging pre-existing functionalities from other apps.
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TechCrunch
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364
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Not all startups mourn IPOs, but liquidity still must flow
- Startups are no longer solely focused on reaching unicorn status and are instead prioritizing annual recurring revenue (ARR) figures.
- Vinted, a Lithuanian secondhand marketplace, was valued at €5 billion in a secondary share sale, joining the trend of European scale-ups seeking liquidity through this route.
- Telehealth company Ro's CEO, Zachariah Reitano, is open to going public but highlights the growing benefits of remaining a private company.
- Indian fintech company Groww and several other startups are relocating their headquarters to India to comply with local legislation and potentially go public more easily.
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Medium
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0
From Solo Warrior to Team Player: My Journey with Amal Academy
- The author shares their journey of transitioning from a solo warrior to a team player during their time in the Amal Academy Fellowship.
- They highlight the group activities in the fellowship that allowed them to work with different people and appreciate their unique skills and perspectives.
- The author describes their experience of being part of a nine-member team and initially doubting the chosen project idea.
- They reflect on a pivotal moment when the team successfully produced their first sheet of seed paper, which shifted their mindset from fear of collaboration to embracing teamwork.
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Hitconsultant
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114
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Backed by Visa, Osigu Secures $25M to Modernize Healthcare Payments Across Latin America
- AI-powered platform Osigu has raised $25m in Series B funding, with Visa among the investors.
- The investment will drive development of real-time payment solutions for healthcare providers.
- Osigu's platform connects healthcare providers, payers, and patients, reducing errors and enhancing information flow.
- Visa's strategic partnership will leverage its payment infrastructure and Osigu's expertise in the Latin American healthcare market.
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Medium
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400
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Garange: Bringing Garage Sales into the Digital Age
- Garange is an innovative approach to local sales that blends the best of traditional garage and estate sales with modern technology.
- It aims to overcome the hurdles faced by garage and estate sales in today's digital world.
- Garange provides tools and resources for sellers, buyers, and resellers to navigate the unique challenges of local sales.
- The platform fosters a community where neighbors can connect, resellers can find opportunities, and everyone can participate in a more sustainable, local economy.
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24 Likes
Medium
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403
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The Comprehensive Guide to Financial Modeling for Startups
- Financial modeling is the process of creating a quantitative representation of a company’s operations, finances, and expected future performance.
- Startups use financial modeling to evaluate various scenarios, make data-driven decisions, and optimize their path to profitability.
- A comprehensive financial model for startups includes elements such as revenue, expenses, and the three main financial statements.
- Upskillist offers a free online course on Financial Modeling to help startups build robust financial models and improve their financial skills.
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Medium
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425
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Exiting WiredVibe: A Journey from Founding to Exit
- WiredVibe, a personalized soundscapes platform, was founded with a mission to help people stay focused and balanced.
- The platform used neuroscience and AI to deliver targeted soundscapes for focus, relaxation, and managing stress.
- After receiving interest from potential buyers, WiredVibe listed on an acquisition marketplace and was acquired by Voxstar.
- The founder is now focused on leading AKY X, a design and technology company.
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Medium
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377
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Why I’m building OmniRoute
- OmniRoute is an AI-based technology startup aiming to build a service that could optimize, route, and send prompts to different AI models based on user constraints.
- The founder says his love for technology and Minecraft modding drove him towards programming, and YouTube proved to be a way to create something others loved to interact with, which eventually led to building an AI model routing service.
- The company bought the domain name omniroute.ai and built the application by hosting the model router on the edge and evaluating it against competitors, where it performed 30% better than other commercial services.
- After realizing that margins for the B2C model were slim and competition was fierce, the company shifted its focus to B2B SaaS. It plans to target a specific vertical to capture the value and guarantee upfront payments with a specified minimum contract length.
- The company founder plans to continue posting progress blogs on the product and preserve transparency about the business and decision-making process.
- The company founder's experience in building YouTube content from scratch combined with his friend and co-founder's experience in strategic business insight and acumen from building numerous startups is expected to create a world-class combination of technical and business expertise.
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Startupnation
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220
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Earn a $25,000 Small Business Grant … and a Trip to the Super Bowl
- Verizon Small Business Digital Ready is introducing a Digital Ready Superfan Promotion, awarding $25,000 in cash to three small business owners.
- The Digital Ready Superfans will receive a $25,000 grant for their small business from LISC and a trip to Super Bowl LIX, including tickets, airfare, and accommodations.
- To be eligible, applicants must join the Digital Ready program, complete five courses or virtual events, and submit a grant application by November 22, 2024.
- Verizon will notify all applicants whether they've been chosen to receive funding.
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Medium
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70
In Support of Mediocre Work: When Less is More
- In a startup environment, sometimes doing less and delivering mediocre work can be beneficial.
- Startups often face the challenge of balancing cash flow and staffing requirements.
- Entrepreneurs and employees may need to adjust their approach and focus on minimum viable products (MVPs).
- While it goes against the nature of striving for greatness, accepting mediocrity can lead to faster completion of tasks.
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TechCrunch
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351
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Techcrunch Disrupt 2024 starts Monday — our partners have helped us create an unforgettable experience that you shouldn’t miss
- SAP is a partner of TechCrunch Disrupt 2024.
- SAP will host a Roundtable session on embracing innovation in the fast-paced economy.
- Speakers from The Webby Awards and Silicon Zombies will be on panels at breakout sessions.
- Other partners include WomenTech Network, Computer Science Girlies, Vently, Aishwarya Srinivasan, and Better Tech.
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Yourstory
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352
Image Credit: Yourstory
(Weekly funding roundup Oct 19-25) VC inflow dips in the absence of large deals
- Venture capital (VC) funding into Indian startups dipped in the fourth week of October due to the absence of large deals.
- VC funding for the week was $178 million across 13 deals, compared to $342 million in the previous week.
- The decrease in funding could be attributed to the ongoing festive season and cautiousness among investors.
- Notable transactions included Neysa, Even Healthcare, Stellapps Technologies, Healthify, and Zouk raising significant funding.
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