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Twitter Turning Into X Is Set To Kill Billions In Brand Value

  • Elon Musk renamed Twitter to "X" and removed the bird logo and associated words like "tweet," causing a $4 billion to $20 billion loss in brand value.
  • Analysts and agencies view the renaming as a mistake, as Twitter was a highly recognizable brand with cultural significance.
  • The new vision for "X" includes audio, video, messaging, payments, and banking, requiring a complete rebuilding of the brand's cultural impact.

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CEO pays Rs 100 for 500-metre auto ride in Bengaluru, says its just Rs 9 in Mumbai

  • Autorickshaws in Bengaluru are known for quoting exorbitant fares for short rides, leading to dissatisfaction among commuters.
  • Mandar Natekar, CEO of NeuralGarage, complained on X (formerly Twitter) about auto drivers in Bengaluru not using the fare meter. He paid ₹100 for a 500-meter ride, while in Mumbai, the same fare would cover approximately 9 kilometers.
  • Twitter users resonated with Natekar's experience and shared similar stories from other cities, mentioning that the metered fare system is not prevalent in most places.

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Twitter officially replaces Bird Logo, website now shows X

  • Twitter has replaced its iconic bird logo with the letter 'X' as its official logo. The change was announced by Elon Musk over the weekend and is now live on the website.
  • Musk hinted that this new 'X' logo might be an interim logo, suggesting the possibility of further logo changes in the future.
  • Musk's interest in the letter 'X' is well known, as he previously founded X.com (which later became PayPal), SpaceX, and X.ai.

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Musk declares fan-submitted ‘X’ new Twitter logo in abrupt shift

  • Elon Musk, CEO of Tesla and SpaceX, announced on Twitter that he has chosen a fan-submitted design to be the new logo for the social media platform.
  • Musk had invited his Twitter followers to submit logo designs, promising to make the "good enough" design live within 24 hours. After reviewing submissions, he selected one to be the interim logo for Twitter.
  • While the chosen design will now represent Twitter as its logo, Musk clarified that it is an interim choice and may change or be refined in the future.

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Why is Twitter being rebranded as 'X'? Musk's biographer reveals the story that began in 1999

  • Twitter's rebranding as 'X' is rooted in Elon Musk's 1999 venture, 'X.com,' aimed at revolutionizing the financial industry.
  • 'X.com' later became PayPal after a merger, but Musk remained attached to the name, symbolizing his long-term vision.
  • Musk envisions transforming Twitter into a financial platform and social network, powered by AI, offering services like payments and messaging.
  • The goal is to create a super app like China's WeChat, integrating various services, becoming a global marketplace for ideas and goods.

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CEO Linda Yaccarino reveals new X logo, replacing Twitter bird

  • Twitter has undergone a rebranding and is now known as 'X,' with a new logo featuring an X replacing the iconic bird.
  • Elon Musk, along with Twitter CEO Linda Yaccarino, led the logo change, and Musk crowdsourced the new design, implementing it within hours.
  • The new X logo has been unveiled on Twitter's official account, but it's not yet reflected in X's user interface.
  • Musk replaced his profile picture with the X logo and shared a link leading to the Twitter homepage via X.com.

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Elon Musk asks Twitter users to get verified, earn thousands of dollars

  • Elon Musk claims verified Twitter subscribers can earn thousands of dollars/month via ad revenue sharing, targeting users with large followings.
  • The verification process is quick and straightforward, requiring just two minutes and a $7/month subscription fee.
  • Eligibility for ad revenue sharing requires users to have at least 15 million impressions on their posts within the last three months, rewarding content creators with engaged and substantial audiences.

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As Blue Bird Becomes 'X', A Look At How Twitter Changed Under Elon Musk

  • Elon Musk's takeover of Twitter led to significant changes, including the introduction of Twitter Blue and paid verification.
  • High-profile accounts, including Kanye West, Andrew Tate, and Donald Trump, were reinstated, sparking controversy.
  • Mass layoffs and an ultimatum to employees drew heavy criticism.
  • Twitter's ad revenue dropped by nearly 50%, prompting Musk to explore new revenue sources like payments and commerce.
  • Musk rebrands Twitter as 'X' and plans to introduce a new Art Deco-style logo. Some influencers announced their departure from the platform.

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Elon Musk posts picture of viewer surfing TikTok during an Oppenheimer show

  • Elon Musk posted a picture on Twitter on Sunday, showing someone watching TikTok on their phone while supposedly watching Christopher Nolan's movie "Oppenheimer" in a packed cinema hall.
  • Elon's caption read, "This Oppenheimer movie is way too long." The movie's runtime is 3 hours.
  • It's not clear if Elon Musk has actually watched "Oppenheimer" or if he was just joking about the length of the movie. 
  • The picture he shared seems to be a cropped version of another Twitter user's post, @ericzhu105, who humorously mentioned being robbed of ad revenue by Elon's repost.

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Open AI CEO feels 'Oppenheimer' failed to inspire children to be Physicists, Elon Musk agrees

  • The biopic on Robert Oppenheimer, the creator of the atomic bomb, was released and received critical acclaim for its cinematic achievement and storytelling brilliance.
  • OpenAI CEO, Sam Altman, expressed disappointment in the film, stating that he had hoped it would inspire kids to pursue physics, but felt it fell short of achieving that goal.
  • Elon Musk agreed with Altman's opinion, leading to discussions on social media about the movie's impact on inspiring future physicists.

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Burglars leave Rs 500 note at Techie's house after finding nothing to steal in Delhi

  • Burglars attempted a break-in at a software engineer's house in Rohini, North West Delhi.
  • The incident was reported on July 19, around 8 am when the elderly couple, who owned the house, were away visiting their son in Gurgaon.
  • The burglars couldn't find any valuables inside the house, which apparently had no valuable items. The almirahs were untouched.
  • In a strange twist, the burglars left behind a Rs 500 note at the scene before fleeing the house.

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Elon Musk shares 'X' link, says new logo to go live later today

  • Elon Musk announces Twitter's rebranding as "X," with the new link X.com redirecting to the Twitter homepage.
  • Twitter's iconic bird logo and brand name are being replaced with the interim X logo.
  • X aims to revolutionize interactivity, centered around audio, video, messaging, payments, and AI-powered global connectivity.
  • The company seeks to make a lasting impression by transforming into a more powerful platform, expanding beyond its previous impact on communication.

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Elon Musk looks to change Twitter logo with focus on branding overhaul

  • Elon Musk, the owner of Twitter, made a public announcement on the platform stating his intention to change Twitter's logo. He expressed that the Twitter brand, along with the bird icon, will be bid farewell to in the future.
  • Elon Musk mentioned that he is seeking a new logo for Twitter. He invited Twitter users and designers to participate in the process by submitting a suitable "X" logo.
  • The deadline for submissions was hinted to be the same day, with the possibility of implementing the chosen design globally soon after.

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Flipkart lauded for its marketing tactics; ad hoarding goes viral

  • Flipkart's billboard in a bustling marketplace impressed with its clever marketing approach, using a bright yellow board with the caption, "Har ad me jo dikhta hai, wo Flipkart pe milta hai!"
  • The social media response was overwhelmingly positive, with the post gaining over 7.5 lakh views and 33,000 likes, praising Flipkart's marketing finesse.
  • Some users raised concerns about e-commerce issues, citing cases of customers receiving counterfeit products instead of genuine ones, urging companies to address such issues promptly.

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Is 7 LPA government job better than 50 LPA private one? Tweet sparks chatter

  • The tweet by Ayushi Mishra sparked a discussion on Twitter about the preference between a 7 LPA government job and a 50 LPA private job in India.
  • Many Twitter users shared their opinions on the debate, highlighting different perspectives. Some emphasized the stability and potential for retirement at an early age in government jobs, while others argued for higher salaries in the private sector.
  • Some users injected humor into the discussion, making light-hearted remarks about the unemployment situation or expressing a desire for remote work regardless of the job type.

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