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Netflix News
Pymnts
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Netflix Reportedly Weaving GenAI Ads Into Programming
- Netflix is reportedly experimenting with placing ads in the middle of its programming, incorporating generative artificial intelligence (AI) for interactive mid-roll and pause ads.
- The company's ad-supported tier has seen significant growth, with 94 million subscribers worldwide and half of all new Netflix subscribers opting for this option.
- Research indicates a trend towards more flexible pricing models in the subscription industry, with tiered pricing strategies like those offered by Netflix and Spotify showing success.
- Netflix's vision for growth includes expanding beyond online streaming, aiming to diversify while further penetrating its core business in order to reach its goal of becoming a trillion-dollar company.
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Kotaku
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Image Credit: Kotaku
Get Ready For AI-Generated Slop To Interrupt Ad-Supported Netflix Viewing In 2026
- Netflix plans to implement AI-generated ads and pause ad formats in its ad-supported tier starting in 2026, with users paying $8 a month for this feature.
- The AI-generated ads may interrupt viewing in the middle of shows, with details on the exact format still unclear.
- Netflix's president of advertising highlighted the company's focus on combining great technology and entertainment to drive financial success.
- The move towards AI-generated ads comes as Netflix aims to increase revenue, while also exploring features like TikTok-style feeds and Netflix Gaming.
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Mensjournal
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New Netflix Plans Signal Bigger Push Into Live TV
- Netflix is expanding into real-time entertainment with more live-style programming, including sports and award shows.
- Upcoming events on Netflix include a rematch between Katie Taylor and Amanda Serrano, major football matchups on December 25, and streaming the Screen Actors Guild Awards.
- The platform aims to attract advertisers by emphasizing its popularity among Gen Z and millennial viewers, offering new programmatic options and first-party targeting tools.
- Netflix's hybrid model combines on-demand content with live events, catering to both binge-watchers and those interested in real-time experiences.
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Mensjournal
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‘The Conners’ Star Laurie Metcalf Scores New Role on Netflix
- Laurie Metcalf has landed a role in a new Netflix crime comedy series, created by Dan Levy and Rachel Sennott.
- She will play the mother of Levy and Taylor Ortega's characters, who get involved in crime after being blackmailed.
- Metcalf, known for her roles in TV, film, and stage, expressed excitement about the project.
- Production for the eight-episode series is set to begin in 2025.
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Tech Radar
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Image Credit: Tech Radar
Wednesday season 2 has a release date and the Netflix show's confirmed all-star cast could make it even better
- Wednesday season 2 on Netflix has a confirmed release date, split into two parts arriving in August and September.
- The show's cast for season 2 includes new big names like Joanna Lumley, Billie Piper, Christopher Lloyd, and Steve Buscemi.
- Returning cast members include Jenna Ortega, Catherine Zeta-Jones, Isaac Ordonez, and Fred Armisen.
- Fans can expect an expanded cast and exciting new additions for the upcoming season of this macabre Tim Burton series.
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Insider
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Image Credit: Insider
Netflix co-CEO Ted Sarandos applauds HBO Max rebrand: 'This move makes sense'
- Netflix co-CEO Ted Sarandos supports Warner Bros. Discovery returning to HBO Max branding.
- Sarandos mentioned Netflix's branding advantage in being a single brand from the beginning.
- He expressed surprise at Warner Bros. Discovery dropping the HBO name from the streamer.
- Sarandos also commented on Apple's streaming strategy and the renaming of Comcast cable networks to Versant.
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Mensjournal
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Most Surprising TV Show Cancellations of 2025, From Netflix to CBS
- Fans are mourning a string of surprise TV show cancellations from Netflix to CBS.
- The Recruit by Netflix, FBI: Most Wanted & FBI: International by CBS, and Andor by Disney+ are among the most surprising TV show cancellations of 2025.
- Other cancellations include The Neighborhood by CBS, Solar Opposites by Hulu, The Equalizer by CBS, and Rescue HI-Surf by Fox.
- Notable mentions for cancellations in 2025 also include The Irrational and S.W.A.T. by NBC, as well as Black Mirror Bandersnatch by Netflix and The Conners by ABC.
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Tech Radar
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Image Credit: Tech Radar
Netflix is getting 114 new movies and TV shows – here's what you need to know
- Netflix announced 114 new movies and TV shows at its Upfront 2025 event.
- The slate includes ads in more places, but the focus is on the quantity and quality of content.
- Three new original movies were highlighted, including 'The Body' and 'Here Comes the Flood'.
- Another movie, 'Fight for '84', tells the story of rebuilding the US Olympic boxing team.
- Netflix is set to stream 31 new movies, along with 12 animation and anime titles.
- 83 new TV shows are part of Netflix's 2025 line-up, including popular returning series like 'Bridgerton'.
- New series introduced include 'All The Sinners Bleed' and 'Untitled Dan Levy' comedy.
- Five live events are scheduled, such as WWE shows and Netflix's annual fan party, Tudum 2025.
- Netflix's ad-supported plan is set to include more ads with generative AI for enhanced user experience.
- They will introduce interactive midroll and pause format ads by 2026 in all countries with ad-supported plans.
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Analyticsindiamag
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Image Credit: Analyticsindiamag
The Java Secret of Netflix
- Java continues to be a powerful choice for Netflix despite not being the trendiest language, with advancements made for developing AI-infused applications.
- Netflix uses Java for two sides of its tech stack - global streaming service and Netflix Studios, both emphasizing the importance of Java in data integrity and operations.
- Netflix upgraded its backend Java stack to JDK 17 and beyond, resulting in significant performance improvements, including a 20% reduction in CPU time spent on garbage collection.
- Netflix transitioned away from reactive programming towards synchronous code powered by virtual threads, with plans to adopt new technologies like GraphQL and Project Leyden to further enhance performance.
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Digitaltrends
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Image Credit: Digitaltrends
3 underrated shows on Netflix you need to watch in May 2025
- In May 2025, Netflix is featuring new TV shows like The Four Seasons, Big Mouth, and Love, Death + Robots volume 4.
- Underrated shows on Netflix this month include Bad Thoughts, a sketch comedy show by Tom Segura, All American, a teen sports drama, and Dark Winds, a mysterious crime thriller.
- Bad Thoughts features Tom Segura in various comedic sketches, All American revolves around high school football, and Dark Winds follows police lieutenant Joe Leaphorn and former FBI agent Jim Chee solving crimes in Navajo County.
- Other recommendations include the best shows and movies to stream on various platforms like Hulu, Amazon Prime Video, and Disney+.
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Mensjournal
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More Ads Incoming for Some Netflix Users
- Netflix is planning to introduce more ad-supported formats for users, including pause ads and interactive ads, in addition to the current $7.99 per month plan.
- The streaming service reported an increase in users for the $7.99 plan, reaching over 94 million users globally per month, marking a 135% increase compared to the previous year.
- The new ad formats will be powered by Netflix's in-house advertising platform, already live in the U.S. with plans for expansion to all 12 countries offering ad-supported plans by June.
- Netflix's president of advertising, Amy Reinhard, stated that the company aims to tap into its highly engaged audience, with subscribers on the ad-supported tier spending an average of 41 hours per month on the service.
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TechCrunch
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Image Credit: TechCrunch
Netflix adds more live TV to its lineup
- Netflix is expanding its livestreaming content offerings with sports content, comedy, awards shows, and special events.
- New programs coming to Netflix include a rematch fight, NFL Christmas Day matchups, the 32nd Annual Screen Actors Guild Awards, and 'Netflix Tudum 2025: The Live Event.'
- The company is introducing Netflix Ads Suite for advertisers, incorporating first-party data and expanding programmatic ad-buying options.
- Netflix highlighted its Gen Z and millennial audience reach to advertisers, stating that it attracts more 18- to 34-year-olds than any other U.S. network.
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Mensjournal
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'Star Search,' Iconic ‘80s TV Talent Competition, Is Being Revived at Netflix as Live Show
- Netflix is reviving the iconic '80s TV talent show, Star Search, as part of its new lineup of live television programming.
- Star Search originally aired in 1983 for 12 years with Ed McMahon as the host, featuring various talent categories such as singers, dancers, models, and comedians.
- Notable stars like Britney Spears, Destiny’s Child, and Dave Chappelle competed on the show, with some experiencing setbacks before achieving fame elsewhere.
- The revival will stream live twice a week on Netflix, featuring contestants in music, dance, variety/comedy, and kids categories competing for audience votes.
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The Verge
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Image Credit: The Verge
Netflix is bringing back Star Search as a live show
- Netflix is reviving Star Search, a classic talent competition show that went off the air in 1995.
- The modern version will air live twice a week on Netflix, featuring contestants in music, dance, variety/comedy, and kids categories.
- Details like the hosts, judges, and start date for the new Star Search are yet to be announced.
- Netflix is expanding its live programming offerings, including shows like WWE, John Mulaney's talk show, and sports events to attract more viewers.
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The Verge
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Image Credit: The Verge
Netflix’s ad tier is growing really fast — and that means more ads
- Netflix has more than doubled the number of viewers on its ad-supported tier in the past year, reaching over 94 million users monthly.
- The streaming service will introduce new ad formats like pause ads and interactive ads by the end of 2026.
- Netflix's president of advertising mentioned that subscribers on the ad-supported tier spend an average of 41 hours per month on the platform.
- Netflix aims to expand its in-house advertising platform to all 12 countries with ad-supported plans by June for a faster progress in the ad business.
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