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Inkbotdesign
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Marriott Logo Design: Secrets of Hospitality Branding
- The Marriott logo has undergone a fascinating transformation over the years, mirroring the company's growth and adaptation to changing market demands.
- The original Marriott logo was far from the sleek, modern design we know today.
- The iconic “M” symbol was introduced, adding a distinct visual identity that was easy to recognise and remember.
- The “M” symbol remained, but the whole “Marriott” wordmark now accompanied it in a sleek, modern font.
- Marriott underwent another logo transformation, giving wordmark a more geometric font that exuded a sense of modernity and innovation.
- The clean, bold lines and perfectly balanced proportions create a sense of stability and strength.
- By carefully balancing the weight and spacing of the letters, the Marriott wordmark achieves perfect harmony with the logo mark, creating a cohesive and visually striking identity.
- The navy blue represents the reliability, trustworthiness, and professionalism that are hallmarks of the Marriott brand.
- The Marriott logo's enduring success is mainly due to its simplicity and memorability.
- Prioritise brand consistency in your identity development.
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Pymnts
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The Week in AI: Anthropic Agents, OpenAI’s Swarm and an Apple iOS Update Debut
- Anthropic unveiled AI agents capable of independently controlling computers and navigating the web, intensifying competition with Microsoft, Google, and OpenAI.
- OpenAI released Swarm, an open-source framework that allows AI agents to collaborate on complex tasks, potentially transforming business automation.
- The U.S. Treasury Department's new AI-powered detection system saved taxpayers $3.8 billion in its first year by freezing suspicious transactions and recovering fraudulent payments.
- Apple unveiled iOS 18.2 with AI features including ChatGPT integration and image generation tools to enhance Siri and the Mail app.
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Medium
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Food for Agile Thought #466: Product Discovery Guide, Competitive Research Guide, Agile Fatigue…
- This week’s issue features Afonso Franco in a masterclass with Teresa Torres and Petra Wille, sharing a great product discovery guide.
- James Morgan dissects Agile’s limitations and promotes critical thinking over rigidity.
- John Cutler and Tom Kerwin satirically tackle extreme leadership in “Ultra Founder Mode.”
- Lisa Gill highlights self-managing teams’ struggles with autonomy, while Wes Kao explores understanding bureaucrats’ mindsets for better collaboration.
- David Pereira advocates using AI as a co-pilot to elevate PM effectiveness, and Aatir Abdul Rauf offers a detailed guide to competitive research for B2B SaaS.
- George Harter shares his approach to understanding users in an interview with Aakash Gupta, and Melissa Perri provides strategies for achieving clarity amid ambiguous company visions.
- Itamar Gilad shares practical techniques for fostering a strong decision-making culture using clear roles and evidence-based approaches.
- Ant Murphy shares observations about John Cutler’s prioritization course focused on urgency, and Gregor Ojstersek discusses the importance of metrics like DORA.
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Sap
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Unlocking the Power of Innovation with SAP AppHaus Network
- On September 24, the SAP AppHaus Palo Alto team celebrated the reopening of its creative co-innovation space.
- The SAP AppHaus Network consists of SAP and partner locations spread around the globe.
- The new creative space on the SAP campus in Palo Alto includes a dedicated design thinking area for customer innovation workshops, a garage breakout space that can be used to expand the workshop space, two meeting rooms, a maker space, a pop-up library, and a coffee lounge for connecting and relaxing.
- Almost all SAP AppHaus Network members from around the world came to celebrate and commemorate the occasion together with customers, partners, and SAP attendees.
- The two-day partner event allowed for an open and broad exchange on the latest innovation formats, tools, and methodologies all made available in the innovation toolkit.
- The innovation toolkit offers free resources to help organizations practice innovation on a daily basis.
- The latest SAP Business AI Explore and Discover & Design workshops took center stage.
- Recurring themes throughout the event were how partners can support customers to take full advantage of SAP BTP and SAP’s clean core strategy.
- They also shared best practices to increase demand generation.
- Following the SAP AppHaus motto “work hard, play hard,” there was time scheduled to get to know members from other geographies because nothing can replace personal exchange.
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Silicon
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Worldwide IT Spending To Grow 9.3 Percent In 2025, Gartner Predicts
- Gartner has predicted an increase of 9.3% in the worldwide IT spending in 2025 as CIOs begin investing in generative AI (GenAI).
- However, Gartner also warns that the reality of what can be achieved with current GenAI models is not meeting today’s high expectations, as the state of CIOs data Corinne the progress.
- According to the forecast, server sales will increase substantially led by spending on GenAI with data centre spending growing by nearly 35% in 2024, set to reach up to $367bn by 2025.
- GenAI is one of the big drivers of growth, and IT spending should cross the $7tn threshold in 2028.
- GenAI’s impact on IT spending is expected to eclipse those of cloud and outsourcing vendors, with GenAI demand expected to almost triple server sales from 2023 to 2028.
- Gartner predicts that the overall spending on device spending will rise by 9.5% to $805bn, while communication services will increase by 4.4% to $1.6tn in 2025.
- Software spending is also set to increase 14% in 2025, up from 11.7% growth in 2024, while IT services are expected to grow 9.4% in 2025, up from 5.6% in 2024.
- CIOs are becoming more realistic in what GenAI can accomplish, shifting from ‘text to text’ to ‘text to action’ in business use of GenAI, says a VP Strategy at WalkMe.
- Companies providing the tools to assist with AI or bring AI projects to fruition will benefit from the growth in GenAI investment as the demand for GenAI is expected to triple server sales by 2028.
- Gartner highlights that despite the age and consolidation of email providers, IT spending will continue to add $6.6bn to global spending in 2024 and $7.4bn by 2025 due in part to GenAI products and services.
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Pymnts
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Embedded Finance Finds New Use Cases From Gig Economy to Nonprofits
- Embedded finance is emerging as a key trend, enabling seamless and friction-free money movement in various sectors.
- Consumers desire transactions to be conducted with minimal steps, leading to the integration of fund flows in verticals like travel, transportation, logistics, and gig work.
- Embedded finance also has the potential to improve financial wellness and inclusion, particularly for underbanked and under-served populations.
- Advanced technologies such as AI and machine learning can be used to assess credit risk and underwrite populations with limited access to credit.
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TechSpark
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Tech news roundup: 25.10.24
- Chimnie & Propflo partner to offer advanced energy efficiency reports to homeowners.
- SETsquared Partnership universities and QantX announce £300m investment vehicle to drive innovation and growth.
- Siloton secures £860k new funding for eye imaging chip technology.
- Rosie Bennett joins Bristol Innovations team as Innovation Lead.
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TechBullion
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Blockchain: Foundation Of Decentralised And Digital Innovation
- Blockchain technology is a powerful tool that can change how we handle information and transactions.
- A blockchain is like a digital notebook that everyone can see but no one can change.
- Blockchain technology is transforming supply chain management by providing better tracking, reducing fraud, and improving overall efficiency.
- Blockchain technology is changing the way we think about banking and cryptocurrencies.
- Decentralisation is crucial for creating a trustworthy and efficient system.
- Blockchain technology has a wide range of applications that can transform various industries.
- Blockchain technology holds great promise for financial inclusion, making it easier for everyone to access banking services and manage their money effectively.
- Several emerging trends in blockchain technology are becoming clear.
- Blockchain helps in preventing fraud and providing user privacy.
- Blockchain technology provides a strong foundation for data security by ensuring that records are immutable, reducing fraud, and enhancing user privacy.
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Medium
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Image Credit: Medium
The Dangers of Fake AI-Generated Images
- Fake AI images, known as deepfakes, pose various dangers.
- They can spread misinformation, leading to false narratives and misleading large audiences.
- Fake AI images can also tarnish reputations and cause long-lasting damage to individuals and organizations.
- The erosion of trust in media and the potential security threats associated with deepfakes are alarming.
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Pymnts
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UK’s CMA Launches Antitrust Probe Into Alphabet’s $2 Billion Partnership With Anthropic
- The U.K.’s Competition and Markets Authority (CMA) is investigating Alphabet's partnership with Anthropic.
- The probe aims to determine if the deal could undermine competition in the U.K.
- Alphabet-backed Anthropic received a $2 billion investment, showing Google's interest in strengthening its AI position.
- The CMA's decision on further investigation is expected by December 19.
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Silicon
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Apple Cuts Orders iPhone 16, Says Analyst
- Industry supply chain analyst says Apple has cut orders for the iPhone 16 for Q4 2024 and Q1 2025.
- Apple shares fell about 2 percent following the production cut announcement.
- The production cut applies to the regular iPhone 16 models, while the Pro models are unaffected.
- Analyst Ming-Chi Kuo expects iPhone revenues to decline in 1H25 due to shipment decline and launch of iPhone SE 4.
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Minis
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ISRO's Backing, Dogged Will: How Chennai Start-Up Scripted Rocket History
- Agnikul Cosmos, a Chennai-based start-up, achieved a remarkable feat by successfully test-firing its rocket, Agnibaan SOrTeD.
- This suborbital tech demonstrator, powered by a semi-cryogenic engine, marks a significant milestone in India's private space sector. Despite facing technical hurdles in previous attempts, the team demonstrated resilience and innovation.
- The rocket's launch from Sriharikota signifies India's emergence as a key player in commercial space ventures. With ISRO's support and their pioneering 3D-printed engine technology, Agnikul aims to revolutionize satellite launches. This success underscores India's potential as a hub for small satellite deployment and space innovation.
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Minis
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Image Credit: Minis
From Alwar to WiJungle: Karmesh Gupta's Entrepreneurial Journey
- Karmesh Gupta, a tech-savvy entrepreneur from Alwar, Rajasthan, co-founded WiJungle with his cousin Praveen Gupta, revolutionizing cybersecurity with an all-in-one platform.
- Their journey, marked by initial setbacks and relentless determination, led WiJungle to a staggering Rs 250 crore valuation and national acclaim.
- Recognized by prestigious organizations like CIO Review and NASSCOM, WiJungle's innovative approach earned international recognition, including selection by Google for its digital accelerator program.
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Minis
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Former Vada Pav Seller’s ‘Portable Marriage Hall’ Impresses Shark Tank India Judges
- Dayanand Darekar, a former vada pav seller turned entrepreneur from Latur, Maharashtra, showcased his innovative business idea, 'Chalte Firte Mangal Karyalay,' a portable wedding hall mounted on a truck, on Shark Tank India.
- Despite its uniqueness, judges expressed concerns over safety issues and advised Darekar to focus on improving the existing setup rather than expanding too quickly.
- Anupam Mittal, impressed by Darekar's journey, urged him to reconsider his ambitious expansion plans and concentrate on refining his mandap decoration business for sustainable growth.
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Minis
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New terms that emerged at workplace in 2023
- Frolleague: Describes the blend of colleague and friend relationships, reflecting the merging of personal and professional connections in modern workplaces.
- Bare Minimum Monday: Advocates for a gradual start to the workweek by focusing on essential tasks or adopting a lighter workload on Mondays.
- Proximity Bias: Highlights the preference for physically present employees, potentially excluding remote workers from important decisions or opportunities.
- Career Cushioning: Involves proactively keeping options open amid job dissatisfaction or potential layoffs by upskilling and exploring opportunities in financially stable organizations.
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