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ADPList’s Newsletter
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Extremely honest insights for the 1%
- Veronica Weedon, a writer, speaker, health coach & hypnotherapist, shares 10 insights to unlock human potential and help you get everything you’ve ever wanted, drew from a recent weekend at Dr. Joe Dispenza’s Progressive Retreat in Basel, Switzerland.
- Dr. Joe Dispenza is a chiropractor, international speaker, researcher, author of multiple best-selling books, and educator exploring neuroscience, epigenetics, and quantum physics to explore the science behind spontaneous remissions.
- 1. Where you place your attention, you place your energy. Change your energy, change your life.
- 2. Your personality becomes your personal reality. 95% of who we are is a set of memorised beliefs, perceptions, and attitudes that function like a subconscious program below our conscious awareness.
- 3. Your body represents your subconscious mind. Habits, good or bad, are deeply ingrained within our subconscious mind, so changing our thoughts and emotions changes our habits as well.
- 4. Pain is emotion stored in the body. Negative emotions trapped start to fester from within. We develop unhealthy coping behaviours as a survival mechanism.
- 5. A memory without emotional charge is called wisdom. There’s a story that goes along with every emotion. But we’ll only create a new future when our body isn't living in the past.
- 6. Personal transformation requires energy. Positive transformation requires more energy as the universe prefers the status quo, and to change it, we need an equivalent amount of energy.
- 7. Be open to possibility. We're in survival mode when we don't know what happens next. But if we tell the story of the worst possible outcome, then we're stressing the body as if it's already happened.
- 8. Focus on the future you want. It's easy to create the life you want when you are happy, but the magic is creating the life you desire when you express passions, joy, and love.
- 9. Change is fostered through surrender. You cannot control the outcome of your life, insights will come to you when you surrender and become receptive to the universe.
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Leah’s ProducTea
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Why more and more companies are killing their classical Homepage
- More and more companies are killing their classical homepages in all SaaS segments.
- The shift is linked to ungated experiences such as freemiums and interactive demos and where they sit in the customers journey.
- Ungated freemiums do not require any email registration at the beginning, whereas interactive demos are a more sales-assisted version.
- Ungated interactive demos are similar to ungated freemiums in that they delay asking for an email in order to encourage more exploration from the prospect.
- By offering ungated tools, companies can remove another point of friction: the homepage, which is becoming less relevant as users get introduced to companies through word of mouth, content pieces, or other channels.
- An example of a company removing the need for a classical homepage is Rows.com, a spreadsheet alternative, which uses Instant Rows as a 'loginless formula' for their homepage.
- Ungating the ungated is a move towards a next level PLG approach and can work well for companies with a large potential audience and a product that can be experienced by a user alone.
- It is important to note that this approach is not just relevant for PLG companies but also for sales-led companies to think about differently.
- Removing the classical homepage and using ungated experiences can offer a valuable first impression of a product or service.
- Companies can experiment with removing the homepage to see if it is the right move for their business model.
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Lenny's Newsletter
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How should you monetize your AI features?
- Pricing and AI: individually, two of the most mysterious topics for product builders. Put them together, and things get dizzying. To answer your questions in the most comprehensive way possible, I teamed up with Palle Broe to analyze how leading tech companies are approaching AI pricing and, from that, create a framework to help you make decisions about how to price your own AI products and features.
- Two methods that companies can use to monetize AI features: direct and indirect monetization. Direct monetization involves charging for the AI feature directly, or increasing the price of your product after adding the new AI feature. Conversely, indirect monetization integrates the AI feature into an existing bundle without altering the price, or offers the feature on its own at no additional cost.
- The predominant strategy we saw in the data was to bundle the AI features into existing packages (59% of companies chose this path). This approach allows users with current subscriptions to benefit from AI capabilities.
- The second most common approach is a direct strategy: offering AI features as an add-on with a distinct price tag (23% of companies chose this path). The add-on strategy is the “purest” form of direct monetization and will provide you with the cleanest data in terms of adoption and monetization.
- Indirect monetization strategy can be successful when generative AI features significantly boost usage, conversion, or retention of your core product. This results in indirect revenue gains that outweigh the costs for these features.
- If a competing company is launching a similar AI feature but choosing an indirect monetization strategy, you will have to take that into account alongside all the other variables.
- There’s a reason the majority of the companies used a direct monetization strategy. Direct monetization is likely the right choice if your company has a high variable cost and customers clearly recognize the added value that gen AI features bring them and are thus happy to pay for it.
- The best way to get the real insight is to talk with your users via a beta program to get usage data, as well as asking potential customers about their willingness to pay for the feature.
- Companies need to carefully think about how and when to monetize AI features, considering the underlying costs of generative AI, intense competitive pressure, new business models, and adoption. Understanding the real insight and employing direct monetization can help companies to ensure long-term ROI.
- Companies should also decide if their AI feature is widely used by users (more than 70%) and adds a lot of value to their work, or used by relatively few users in a company but those users love the feature.
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Minis
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Mumbai entrepreneur, called 'b**ch' by Gen Z candidate, shares ‘hiring horror story’
- A Mumbai entrepreneur, Senain Sawant, shared a "hiring horror story" on LinkedIn about a Gen Z candidate who verbally abused her during a WhatsApp exchange.
- Sawant, founder of Grump, scheduled a video interview with the candidate for a social media executive role. The candidate joined the call with the camera off, citing an iOS update issue.
- Sawant asked them to reschedule for a video call, but they abruptly ended the call. The candidate then sent abusive messages on WhatsApp, calling Sawant a "bi**h." Sawant responded, "Excuse me?" and ended the conversation. The post received support on LinkedIn, highlighting generational work attitude differences.
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Minis
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Finance guru Dave Ramsey wants to interview your spouse before offering you a job
- Finance guru Dave Ramsey incorporates unique hiring practices at Ramsey Solutions, including spousal interviews and personal budget reviews.
- After final-stage interviews, Ramsey suggests taking candidates and their spouses to dinner to gauge compatibility and uncover potential issues. He believes that knowing an employee’s personal finances helps avoid future dissatisfaction over salary.
- Ramsey cautions against hiring those overly focused on benefits, as they may lack passion for the job.
- His methods aim to ensure candidates are a good cultural fit and financially stable, reflecting his broader approach to employee well-being and company harmony.
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Minis
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6 common mistakes candidates make during their Amazon job interview
- Unclear Accomplishments: Use STAR (Situation, Task, Action, Results) to present achievements clearly.
- Lack of Data: Provide specific, quantifiable details in your responses to demonstrate your expertise.
- Overuse of 'We': Focus on your individual contributions using "I" to highlight your specific impact.
- Limited Examples: Prepare diverse examples for each Amazon Leadership Principle to showcase the depth of your experience.
- Not Asking Questions: Clarify questions during the interview to ensure you understand what the interviewer is seeking.
- One-Way Interview: Treat the interview as a mutual exchange and ask about the role and culture.
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Minis
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Gurgaon techie outsmarts scammer with witty response: ‘Never mess with a developer’
- Gaurav Sharan, a software engineer from Gurgaon, shared his amusing interaction with a scammer on X (formerly Twitter).
- The scammer, posing as an HDFC Bank representative, sent him an SMS claiming his account was disabled and requested a PAN update via a link. Recognizing the scam, Sharan humorously offered to help redesign the scam page for ₹20,000.
- The scammer asked for a sample, to which Sharan responded with screenshots. His witty handling of the situation and the lesson "Never mess with a developer" went viral, garnering attention and laughter online. This incident highlights growing public awareness and humor in tackling online scams.
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Minis
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The Essential AI-Ready Skills Everyone Needs For Tomorrow’s Jobs
- As AI reshapes the workforce, skills will matter more than past achievements. The World Economic Forum predicts 85 million jobs impacted by AI by 2030, with new roles emerging.
- To stay relevant, focus on two key skill sets: AI skills and human soft skills. AI skills include using and overseeing AI tools, prompt engineering, and understanding AI ethics.
- Human soft skills—like strategic thinking, creative problem-solving, critical thinking, emotional intelligence, and adaptability—will be increasingly valuable as AI handles technical tasks.
- Embrace continuous learning and adapt to evolving technology to thrive in an AI-driven world.
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Minis
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'Sick leave loge aaj? Inform 7 days in advance': Manager’s leave policy has internet confused
- A viral Reddit post showcases an Indian manager's unusual sick leave policy requiring employees to inform at least seven days in advance.
- The incident occurred when an employee notified their manager of illness and requested a day off. The manager responded by asking if the leave request was for that day and then insisted on the seven-day notice rule.
- Social media users found this policy impractical, sparking humorous and sarcastic reactions. Comments included suggestions to use a time machine or inform colleagues of potential sickness. The bizarre policy highlights a significant gap between standard practices and employee needs.
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Minis
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5 obvious things ‘too many people’ forget to do before job interviews
- Learn about the company’s story, products, and services: Go beyond the basics; understand the company's history, leadership, and challenges.
- Research who you’re going to meet and prepare some icebreakers: Find common ground and conversation starters to build rapport.
- Have meaningful questions to ask: Show preparedness by asking smart, strategic questions about the role and company.
- Put your phone on silent: Avoid interruptions by ensuring your phone is off or on silent before entering the interview.
- Pick the right clothes and do a ‘mirror check’: Plan your outfit ahead of time, ensuring it’s clean and appropriate. Do a final check before leaving.
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Minis
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5 Reasons You’re Not Getting Promoted
- Comfort Zone: Staying too long in one role can make you indispensable but stagnant.
- Not Asking: Proactively manage up and build a case for your promotion.
- Missing Skills: Seek feedback, develop new skills, and prepare for the next level.
- Lack of Visibility: Make sure key leaders know you by taking on high-profile projects.
- Ignoring Feedback: Embrace constructive criticism to show growth and dedication.
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The Beautiful Mess
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TBM 302: Why Reflexive Thinkers Need to Take More Breaks
- Reflexive thinkers, open to diverse perspectives and cognitively flexible need to invest extra time in self-care and 'switching off'.
- Person B appears to be more reflexive and more capable of holding conflicting ideas in their head, making them more effective at bridging gaps between diverse groups.
- Person A has an easy answer when things go wrong: 'The system works, so any failure must be due to individual shortcomings or lack of effort'.
- If you identify more with Person B, you will need to spend extra time taking care of yourself, as emotional labor, perspective-taking, navigating cognitive dissonance, and reflexivity are not 'free' and can be draining.
- Reflexivity is the ability to critically reflect on one's beliefs, experiences, and context, and through doing that, develop a deeper understanding of how these factors influence one's perspectives and actions.
- Emotional labor, epistemic relativism, perspective-taking, navigating cognitive dissonance, and reflexivity are draining and are not 'free'.
- If you dig yourself into a hole too deep, you risk diminishing the skills you hold dear and being polarizing.
- Be you, but be a sustainable version of yourself.
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Minis
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Asking this popular job interview question is ‘a waste of time,’ says ex-Spotify HR pro
- When interviewing, avoid asking generic questions like “What does success look like in 30, 60, 90 days?” according to Dan Space, an ex-HR pro from Spotify and Electronic Arts.
- He argues this question often leads to vague, unhelpful answers and doesn’t make you stand out among other candidates. Instead, focus on specific tasks related to the role to showcase your expertise.
- While LinkedIn expert Andrew McCaskill believes asking about success metrics demonstrates proactivity, detailed, relevant questions about the company’s systems can also highlight your preparedness and understanding.
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Minis
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US-Based Altimetrik announces to triple hiring engineering team in India
- Altimetrik, a US-based digital business modernization service provider, announced plans to triple its IT engineering team in India and aim for USD 1 billion in revenue over the next three years.
- CEO Raj Sudarshan highlighted India's talent pool as a key factor in this expansion. Currently, Altimetrik has over 5,000 engineers in India, making up about 80% of its global workforce of 6,200.
- The company, backed by TPG Capital, is set to increase investment to support this growth, focusing on digital business modernization and AI. This move comes despite a general decline in tech hiring in India due to layoffs and lower salaries.
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Lenny's Newsletter
3M
395
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What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
- Rory Sutherland, vice-chairman of Ogilvy UK, founder of Nudgestock and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, provides his insights on the crucial role of marketing in facilitating product adoption.
- Sutherland believes that even when products succeed, we tend to overlook the role that marketing plays in facilitating its adoption.
- According to him, less functionality rather than more can sometimes get the job done and that distinction is critical in product design.
- Fame is crucial in creating successful brands and makes all the difference between chasing people to take calls vs. people always agreeing to chat.
- When innovating, chase being “the most advanced, yet acceptable” rather than entirely reinventing the wheel.
- Maintaining some idiosyncrasies or “the right amount of weird” can create distinctiveness and interest as per the MAYA principle.
- Unpredictability can be a strategic advantage, and at times behaving irrationally can work to your benefit,
- Sutherland championed the value of thinking psycho-logically rather than adhering to stringent logic to create unique ideas.
- Marketing often plays a significant yet overlooked role in product adoption. Sutherland called Steve Jobs a pitchman, not a technologist, who led the charge in marketing for the adoption of innovative products.
- Lastly, balancing logic and irrationality in one’s ideas can yield paradoxical results when approached artfully.
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