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Heinzmarketing
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B2B Reads: Are You Trying Too Hard? How Attribution Devalues Strategic Impact, 10 Lead Gen Ideas to Try Now and More!
- Sometimes B2B Marketing Just tries Too Hard.
- How to Be a B2B Marketing Manager Sales Can’t Live Without.
- B2B Marketing Attribution Devalues its Strategic Impact.
- 10 B2B Marketing Lead Generation Ideas to Try Now.
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Insider
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How to manage up and avoid getting an Elon Musk-style email asking you to show your work
- Career experts emphasize the importance of self-promotion at work, citing Elon Musk's directive to federal employees as a prime example.
- Making your achievements visible to higher-ups is crucial, especially in the current work climate where layoffs are prevalent.
- Employers want to be informed about what their employees are doing, leading to the need for self-promotion and visibility.
- Many employers are turning to surveillance tools to monitor remote and hybrid workers, underscoring the importance of managing up.
- Self-promotion in the workplace is crucial, with discussions of accomplishments being perceived as confidence rather than arrogance.
- Tips include informing your boss of your accomplishments through emails, meetings, or check-ins, highlighting the impact of your work.
- Sharing milestones and teaching moments during meetings can showcase your decision-making and thinking processes to leadership.
- Maintaining an up-to-date digital calendar and subtly reminding your boss of your workload can also contribute to making your work visible.
- Adapting your approach based on your boss's management style is crucial, whether they prefer more detailed updates or a more proactive approach from you.
- Self-promotion, uncomfortable as it may feel, is essential for career advancement and securing promotions in the workplace.
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Rockpapershotgun
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Islanders: New Shores is the follow-up to 2019's gentlest town-builder
- Coatsink has announced a sequel called Islanders: New Shores, a follow-up to the gentle town-builder game.
- The game follows the same formula as the first, with players placing buildings to achieve a high score.
- New features include boons, advanced scoring systems, a sandbox mode, and Twitch integration.
- Islanders: New Shores will also offer 50 island generators, new building types, island properties, and photo mode.
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Heinzmarketing
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Predictable Pipeline Benchmarking: Solving the Challenge of Overly Broad ICPs
- B2B marketers face challenges with overly broad Ideal Customer Profiles (ICPs) hindering engagement and revenue growth, as per Predictable Pipeline Benchmarking by Heinz Marketing.
- Broad ICPs result from data issues or fear of missing opportunities, leading to wasted marketing spend, inefficiencies, and missed revenues.
- Weak ICPs in industries like Consulting, Business Services, and Finance cause ineffective messaging, reduced lead generation, and misalignment with target audience needs.
- Broad ICPs lead to inefficient marketing spend, misaligned sales efforts, and lower customer retention rates in B2B marketing.
- To solve the problem of overly broad ICPs, B2B marketers should leverage data to define best-fit customers, integrate marketing and sales data, start narrow and expand gradually, align ICP with buyer intent, and continually refine and adapt ICPs.
- Technographic and behavioral data analysis, ICP audits, and integrating reporting systems are recommended steps to refine Ideal Customer Profiles effectively.
- Regularly revisiting and adapting ICPs based on market conditions and customer needs is crucial for ensuring alignment with revenue goals and driving growth in B2B marketing.
- Sharpening ICPs through data utilization, system integration, focus alignment, and continuous refinement can enhance targeting efficiency and revenue impact for B2B marketers.
- Heinz Marketing offers a free 30-minute consultation with B2B experts for those looking to maximize ROI through ICP audits and refinement.
- By addressing overly broad ICP challenges, B2B marketers can target the right customers effectively, leading to improved efficiency and growth in revenue impact.
- Continuous refinement and adaptation of ICPs are essential for B2B marketers to stay aligned with evolving market conditions and drive business growth effectively.
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Pcgamer
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I did not expect the most promising turn-based tactics game of Steam Next Fest to star the Teenage Mutant Ninja Turtles, but here we are
- Tactical Takedown is a new TMNT turn-based tactics game featured in Steam Next Fest.
- The game takes battles against waves of Foot Clan ninjas and turns them into a board game-like experience.
- Players control a single turtle at a time, each with their own unique playstyle and abilities.
- The game shows promise, although it is still in the early demo stage with room for improvement.
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Forbes
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Mortgage Refinance Rates Today: February 28, 2025 – Rates Dip
- Today's 30-year fixed refinance rate is at 6.7%, with 15-year and 20-year rates averaging 5.66% and 6.5% respectively.
- The average monthly payment for a $100,000 30-year refinance loan at the current rate is $645, totaling about $132,252 in interest over the loan term.
- The APR for a 30-year fixed-rate mortgage is 6.73%, indicating the total cost of the loan.
- In the case of a 20-year fixed mortgage refinance, borrowers can expect to pay around $78,881 in total interest over the loan term.
- For 15-year fixed refinance mortgages, the average interest rate is 5.66%, with an APR of 5.71%.
- A 15-year jumbo mortgage refinance currently averages 6.11%, with a monthly payment of $850 per $100,000 borrowed.
- Refinance rates can be slightly higher than purchase loan rates, typically by 0.01% to 0.15% for a 30-year fixed rate.
- Reasons to refinance include reducing interest rates, monthly payments, paying off the loan quicker, tapping into home equity, or eliminating PMI.
- Calculating the break-even point is essential to determine if the potential savings from a refinance outweigh the closing costs.
- Factors like credit score, debt levels, and monitoring fluctuating mortgage rates can help secure the best refinance rate.
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Forbes
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Mortgage Rates Today: February 28, 2025 – Rates Remain Fairly Steady
- The current mortgage rate on a 30-year fixed mortgage fell by 0.20 percentage point in the last week to 6.6%.
- The APR on a 15-year fixed mortgage dropped 0.25 percentage point during the same period to 5.68%.
- The average rate on a 30-year mortgage is 6.6%, compared to last week when it was 6.81%.
- The 15-year mortgage rate dropped to 5.68%, lower than it was one day ago.
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Cgmagonline
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Civilization 7’s First In-Game Event Delayed to Focus on “Quality-of-Life” Improvements
- The first in-game event for Civilization 7 has been delayed to focus on quality-of-life improvements.
- Firaxis is committed to fixing performance issues and addressing confusing mechanics.
- Update 1.10 will introduce new content, including new leader Ada Lovelace and civilizations.
- Future updates will include UI refinements, additional features, and game customization options.
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Forbes
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Current HELOC & Home Equity Loan Rates: February 28, 2025
- Home equity loans and home equity lines of credit (HELOCs) allow homeowners to tap into the value of their homes.
- A home equity loan is a fixed-rate, lump-sum loan that allows homeowners to borrow up to 85% of their home’s value and pay that amount back in monthly installments.
- A home equity line of credit is a variable-rate second mortgage that draws on your home’s value as a revolving line of credit.
- Both options use your property as collateral for your payments, which means your lender can seize your property if you can’t repay what you borrow.
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Forbes
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High-Yield Savings Account Rates Today: February 28, 2025 – Rates Are Steady
- Rates on savings accounts remain steady compared to one week ago.
- The highest yield on a standard savings account with a $2,500 minimum deposit amount in the last week was 6.35%.
- High-yield savings accounts generally offer higher interest rates, but may have certain requirements such as becoming a member of a credit union or a large deposit.
- When choosing a savings account, it's important to consider the interest rate, minimum deposit, fees, and the reputation and safety of the financial institution.
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Rockpapershotgun
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Total War: Warhammer 3's rework of the Kislev faction looks promising, as do Cathay's grenadiers
- The Kislev faction in Total War: Warhammer 3 is undergoing changes with the upcoming patch.
- The Shadows Of Change DLC pricing structure is being adjusted to match other recent expansions.
- The supporter race between Katarin and Assputin has been removed, with new gameplay mechanics introduced to curry favor with different factions.
- The province control system is being replaced with an updated version of Devotion and the tech tree and Attamans system are also being overhauled.
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Forbes
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CD Rates Today: February 28, 2025 – Forbes Advisor
- The best CD rates today can go up to 5.06% based on certificate terms.
- Certificates of Deposit (CDs) offer fixed interest rates and maturity periods, typically providing better yields than high-yield savings accounts.
- CDs come with early withdrawal penalties, with longer terms having harsher penalties if accessed before maturity.
- Current rates for three-month CDs range from 1.3% to a high of 4.72%.
- For six-month CDs, the best rate is at 4.94%, with an average APR of 1.82%.
- The highest interest rate on a 12-month CD is 5.02%, with an average APR of 1.87%.
- 24-month CDs offer rates as high as 4.52%, and three-year CDs have rates up to 4.65%.
- Five-year CDs offer the best rate at 4.43%, with the average APY at 1.59%.
- Jumbo CDs can have rates up to 4.94% for a 6-month term, with a minimum deposit requirement often around $100,000.
- CDs are considered safer investments compared to stocks and other riskier options, with federal insurance up to $250,000 for CDs in case of bank failures.
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Forbes
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Money Market Interest Rates Today: February 28, 2025 – Rates At 4.89%
- As of today, the highest money market rate is 4.89% compared to a national average rate of 0.54%.
- Money market accounts are interest-bearing deposit accounts that work similarly to savings accounts.
- Compared to regular savings accounts, money market accounts usually offer higher interest rates.
- To open a money market account, compare the best yields on the market and meet the minimum requirements.
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HRKatha
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Meta dismisses employees for leaking internal information
- Meta has terminated 20 employees for leaking internal information.
- Efforts to identify more individuals involved in leaks will continue, potentially leading to additional layoffs.
- Mark Zuckerberg expressed frustration over leaks and stated that sensitive company updates will no longer be shared with employees.
- Meta has been making internal policy shifts and tightening internal controls as it aligns more closely with political leadership.
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HRKatha
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Goldman Sachs scales back diversity goals amid policy shifts
- Goldman Sachs has removed diversity and inclusion targets from its annual filing.
- The bank scrapped goals for Black employees and women in leadership roles.
- This change is a response to recent political and legal developments, including an executive order by Donald Trump.
- Other financial institutions, such as Citigroup and Bank of America, have also scaled back their diversity initiatives.
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