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Minis
1y
1.1k
Image Credit: Minis
Software Engineer quits Infosys to work on a Japanese brinjal farm, earns double the salary
- Venkatasamy Vignesh, a former Infosys software engineer, quit his job to take up farming in India but found better opportunities in Japan where he now works at a brinjal farm.
- Chennai-based Nihon Edutech in collaboration with the Confederation of Indian Industry trains skilled workers in Japanese language, culture, etiquette, and technical training to place them in Japan.
- Vignesh, who used to earn close to Rs 40,000 a month at Infosys, now earns around Rs 80,000 after deducting taxes in Japan.
- He intends to return to India and use his experience to teach others about better farming practices and introduce innovative farming techniques.
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Bioengineer
1d
205
Image Credit: Bioengineer
Advancements in Hydrothermal Pretreatment: Pioneering Sustainable Practices for Biorefineries
- Hydrothermal pretreatment is a cutting-edge technology in biomass conversion that utilizes high-temperature water or steam to deconstruct lignocellulosic materials effectively.
- A bibliometric analysis reveals an upward trajectory of research efforts invested in hydrothermal pretreatment globally.
- China has become a beacon of research in this area, contributing 36.5% of the global hydrothermal pretreatment publications.
- Optimization of pretreatment conditions and integration of biorefinery processes stand out as crucial focus areas for researchers.
- Leading institutions such as the Chinese Academy of Sciences are playing a pivotal role in steering innovation in hydrothermal technologies.
- Hydrothermal processing offers environmental benefits as it relies solely on hot water or steam when compared to traditional chemical methods.
- Hydrothermal pretreatment is a breakthrough in efficiency and innovation required for a transition towards a bio-based economy that could mitigate dependence on fossil fuels.
- Collaboration between countries and institutions is crucial for the continued advancement of the hydrothermal pretreatment research.
- Researchers must operate with urgency as global demands for clean energy sources escalate.
- Hydrothermal pretreatment is a cornerstone of the transition towards a more sustainable, circular economy.
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Eu-Startups
1d
329
Pedal power: Forest lands €15.3 million to expand sustainable e-bike fleet
- London-based shared bike operator, Forest, secured €15.3 million in funding to expand its e-bike fleet and support sustainable growth.
- The funding round includes a €11.8 million facility in Asset-Backed Finance from Fintex Capital.
- Forest aims to introduce three new e-bike types to its fleet and focus on long-term partnerships with cities and public transport providers.
- The company's operations are 'zero emission', powered by renewable energy, and it plans to achieve gender parity among its riders by 2027.
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Designyoutrust
6d
255
Image Credit: Designyoutrust
Spectacular Nature-Winning Photos from the Fine Art Photography Awards 2024
- The Fine Art Photography Awards 2024 in the Amateur category feature stunning images that celebrate nature’s beauty.
- The first place winner is "FlowerDance" by Bea Berg.
- The second place winner is "Palm Tree Variations" by Jens Winkler.
- The third place winner is "FlowerDance" by Anastasia AS.
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Eu-Startups
3w
57
Truths and misconceptions of renewable energies
- Renewable energy has varying levels of environmental impact, scalability, and sustainability across different technologies.
- Renewable energy sources include sunlight, wind, water, geothermal heat, and biomass, and are seen as infinite and cleaner alternatives to fossil fuels.
- Renewable energy advantages include reduction in greenhouse gas emissions, energy abundance and infinite supply, localised energy production, job creation and economic growth.
- Not all renewable energy sources are equally sustainable or free of environmental harm. Their adoption requires scrutiny over their true environmental footprint.
- Solar energy, while generating zero emissions during operation, requires significant energy to manufacture PV panels, often sourced from fossil fuels, and involves the extraction of rare metals that can cause toxic waste.
- Wind energy is among the cleanest forms of energy, but wind turbines can disrupt local ecosystems, produce noise and visual pollution, and turbine blades can be difficult to recycle, raising concerns over landfill waste.
- Hydropower is reliable and scalable, but large dams can cause significant environmental disruptions, including habitat destruction and displacement of local communities.
- Biomass energy utilises organic material but can be polluting. Burning biomass releases CO2 and other pollutants into the atmosphere. Unsustainable harvesting of wood or crops for fuel can harm biodiversity and compete with food production.
- Geothermal energy is clean, producing minimal emissions and consistent power output. However, it is location-dependent, viable only in regions with significant volcanic or tectonic activity.
- Renewable energy scalability and sustainability depend on addressing challenges like energy storage, proper resource management, land use and biodiversity, cost and infrastructure.
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Eu-Startups
1M
54
‘Sound’ investment: Aisti secures €29 million for sustainable acoustic tiles
- Jyväskylä-based startup Aisti has raised €29 million in Series A funding to accelerate production of its sustainable acoustic tiles.
- The funding will support the construction of Aisti's first commercial factory in Kitee, Finland.
- Aisti's acoustic tiles offer a renewable alternative to traditional mineral wool-based materials, are user-friendly, recyclable, and enhance well-being and functionality in modern spaces.
- The tiles are expected to hit the market by the second half of 2026.
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Ubergizmo
1M
313
Image Credit: Ubergizmo
Meta Plans Nuclear Power For Data Centers
- Meta plans to integrate nuclear power into its U.S. data center operations.
- The company aims to secure between one and four gigawatts of nuclear energy capacity by the early 2030s.
- Meta is seeking proposals from nuclear energy developers experienced in small modular reactors (SMRs) or larger nuclear reactors.
- This move aligns with Meta's goals of meeting energy demands with reliable and sustainable sources.
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Inkbotdesign
2M
27
Colour in Brand Advertising: The Power of Visual Branding
- Colours are more than just pretty pixels in the world of brand advertising; they are psychological triggers that can make or break your entire marketing strategy, according to a guide by Inkbot Design. This guide covers everything from how colour impacts purchasing decisions to the emotional response colours elicit, how to incorporate specific colours into your marketing strategy to achieve the desired effect, and details how to use colours as a powerful brand identity tool. The guide also covers practical application scenarios, such as corporate branding and e-commerce design, and examines practical colour selection strategies using the 60-30-10 rule.
- Colours infiltrate our decision-making process by triggering emotional and memory associations and launching an instant psychological response, which is all done subconsciously. At lightning-fast speed, your brain forms an emotional impression even before a person reads a single word, creating a fundamental emotional landscape.
- Colours trigger a range of wildly different psychological responses. For example, red triggers excitement and urgency, blue triggers trust and professionalism, green triggers growth, harmony and nature, and yellow triggers optimism and energy.
- Different industries and audiences have varying emotional triggers determined by cultural context. It is always wise to understand a brand's core message, identify your target audience's emotional triggers and then test, measure, and iterate accordingly.
- Colour consistency across all touchpoints is essential because it builds instant brand recognition, creates subconscious trust, and reduces cognitive load for consumers, leading to recognition increases by over 80%. Therefore, a comprehensive colour guide is vital to protect and respect your brand's DNA.
- There is no universal magic bullet to determine the best colour to use for conversions. Strategic colour choices can boost conversion rates by 20-40%. Red is more effective with food brands and clearance sales, blue with financial services and tech giants, green with eco-friendly brands and wellness empires, and yellow is the colour of unbridled optimism, best suited to children's universes, creative industries, and motivational empires.
- Colours aren't just visual elements. They are your brand's unspoken language, your emotional signature, and your marketing superpower. Choose them wisely and strategically to communicate complex emotions that can be felt, remembered, and powerful, making an unforgettable impression.
- Inkbot Design specialises in colour psychology branding, using it to strategically deploy emotional triggers that convert viewers into die-hard fans. The agency uses colours as a powerful brand identity tool and approaches them like psychological architects rather than taking a paint-by-numbers approach.
- Your brand's colour revolution starts now, with Inkbot Design's comprehensive guide to strategically selecting colours that align with your brand’s core message and generate the desired emotional response.
- Most brands are colour-blind to their potential. They choose colours like they're picking wallpaper, and this guide is your blueprint for understanding how visual hues can revolutionise your brand's communication.
- Colours are the psychological triggers that can unleash the power of visual branding and transform casual glances into a burning desire and uncertain browsers into loyal customers.
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