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Medium

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Has creative online advertising gone to shit?

The years 2023, 2024, and 2025 posed significant challenges for the online advertising industry, marked by a high rate of company closures and bankruptcies.
Historically, companies tended to pivot towards online ventures during economic downturns, but recent trends have signaled a departure from this pattern.
The evolution of online advertising, from early internet campaigns to the mobile app revolution, has led to both opportunities and challenges.
Platforms like Facebook played a key role in enabling innovative advertising campaigns, but shifts in social media dynamics and market saturation have altered the landscape.
Factors like layoffs in the tech industry, budget constraints, and a move towards more passive advertising approaches have contributed to the current struggles in digital advertising.
The rise of AI in advertising presents both opportunities and challenges, with a growing number of companies exploring AI solutions.
Concerns exist about the oversaturation of AI agencies and a potential shift towards prioritizing tools over creative value.
The current market fragmentation and economic uncertainties have led to a reluctance to embrace new and innovative approaches in advertising.
There is a call for renewed innovation in online advertising, with a focus on leveraging technologies like AI to create more impactful and efficient campaigns.
Despite the challenges, there remains a significant opportunity for brands to differentiate themselves through creative and visionary digital initiatives.

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Medium

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AI Isn’t Replacing Software — It Is the New Software

AI is not replacing software but becoming the next generation of software.
AI needs software engineering for turning models into reliable enterprise-grade products.
AI is transforming how enterprise value is created by integrating deeply with existing data, processes, and software.
The future of enterprise software lies in being AI-native, pre-wired to industry logic and designed to apply AI for measurable value.

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Tricky Enough

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Understanding React Router Hooks: A Guide for Development

React Router Hooks provide a modern and flexible way to manage navigation and routing in React apps.
Hooks like useHistory, useLocation, useParams, and useRouteMatch replace older methods for routing tasks.
The useHistory hook allows programmatically navigating and altering the app's location.
useLocation grants access to the current location object with URL information like pathname and search.
useParams enables extraction of dynamic parameters from a route's path.
useRouteMatch helps in matching the current location to a specific route.
Benefits include simplified code, better integration with functional components, improved flexibility, and better performance.
React Router Hooks enhance code readability, conciseness, and overall maintainability of React applications.
They allow for full integration with React Router within functional components without the need for class components.
Using hooks improves navigation control, location state management, and route matching in a more adaptable and reusable manner.

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Medium

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Don’t Focus on Velocity, But Quality.

Improving delivery speed in Agile does not necessarily increase customer satisfaction, as creating a rhythm for iterative delivery is more critical for overall performance.
The rhythm of how and how often a team delivers value to customers is crucial, with constant and consistent business value being the true goal.
Success is attributed to daily habits rather than one-time transformations, emphasizing the importance of consistent practices over pure speed or effort.
Based on experience as a Scrum Master/Agile coach, the key principle is to focus on quality over velocity to avoid projects getting overwhelmed with bugs and slowing down.

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Webkul

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User Guide for UnoPim WooCommerce Connector

UnoPim WooCommerce Connector module syncs WooCommerce store with UnoPim, a PIM system for efficient product data management.
Features include real-time synchronization, bulk data transfer, and automated updates for large inventories.
Installation involves merging files, updating config and composer files, and running commands for setup.
Generating WooCommerce API credentials includes adding keys, permissions, and generating API key in WooCommerce settings.
Setup in UnoPim involves entering credentials like WooCommerce URL, Consumer Key, and Consumer Secret.
Attribute mapping in UnoPim enables mapping WooCommerce fields to UnoPim attributes for data synchronization.
Users can configure Quick Export settings, set attributes, and enable auto sync for UnoPim to WooCommerce updates.
Export jobs in UnoPim allow users to export mapped data to WooCommerce with filters for product and attribute exports.
Import process includes creating job profiles for WooCommerce category, attribute, and product imports.
Users can reach out to [email protected] for queries or assistance regarding UnoPim WooCommerce Connector.

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Webkul

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User Guide for UnoPim Bagisto Connector

UnoPim Bagisto Connector links UnoPim with a Bagisto store for efficient product data management.
It allows users to export categories, attributes, and entire families while supporting simple and configurable products.
The extension offers bulk API usage for quick transfers and AWS S3 support for media storage.
Users can export categories, sync attributes, and transfer product families seamlessly.
Features include exporting categories, attributes, and products, bulk API support, and AWS S3 compatibility.
Installation involves steps with Composer, package merging, and queue operations initiation.
For installations without Composer, manual steps like renaming folders and running setup commands are required.
Bagisto's REST API installation and compatibility checks are crucial for successful integration with UnoPim.
Credential setup in UnoPim involves configuration settings and mapping attributes for filtering in Bagisto.
Mapping templates, category field mappings, and export jobs are features that streamline data transfer.

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Infoq

302

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Spring Boot 3.5 Delivers Improved Configuration, Containers, and SSL, Shortens Free Support

Broadcom launched Spring Boot 3.5 with improved configuration, containers, and SSL features.
The release includes breaking changes and offers 13 months of free support but extends paid support to 72 months.
Notable launches related to Spring Boot 3.5 include Spring AI 1.0, Spring Security 6.5, Spring for GraphQL 1.4, and Spring Integration 6.5.
Scheduled for November 2025, Spring Boot 4.0 will mark a new generation alongside Spring Framework 7.0 with updated features and support timeline.

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Medium

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Why Your First 100 Bugs Are the Best Thing That Ever Happened to You

Bugs in programming provide valuable feedback and opportunities to learn.
They help in developing attention to detail and understanding code functionality.
Debugging teaches structured and logical thinking in problem-solving.
It cultivates patience, thoroughness, and prediction of potential errors.
Reading and understanding code meticulously is a crucial skill improved through bug fixing.
The ability to search for help efficiently and evaluate solutions is enhanced by debugging.
It shifts focus from writing perfect code to writing functional code first.
Bugs serve as learning opportunities and are essential for skill development in programming.
Embracing imperfection and learning from mistakes are key lessons gained through debugging.
Each bug resolved contributes to building confidence and problem-solving abilities.

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Medium

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Sticky notes to Graphs of Thought: Building Vilva.ai in 3 months

Vilva.ai was built in 3 months as a solution to organize scattered thoughts into an interactive knowledge graph.
The creator spent a week brainstorming the problem and focused on providing a smooth user experience and intuitive information organization.
AI coding tools were leveraged for faster development, leading to a choice in the tech stack.
Vilva.ai is actively being developed and feedback is sought through its ProductHunt page, encouraging early users to try it out.

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Medium

211

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Why Every Tech Professional Needs to Use AI — Now

Tech professionals across different roles are increasingly leveraging AI tools to streamline their work processes, from drafting specs to summarizing data and generating user feedback.
Using AI tools like Figma AI, Magician, and Genius, UX/UI designers can accelerate the design process by automating tasks such as generating wireframes and refining layouts.
Leadership teams are adopting AI, such as Large Language Models (LLMs), to summarize information and make quicker, more informed decisions based on engineering updates and market data.
Not using AI in tech roles today is akin to writing code without a keyboard, as AI can expedite tasks such as generating layouts, product copy, and even user feedback, ultimately enabling faster validation timelines and deployments.

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Medium

418

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The Tech Ecosystem: A Living Network

The tech ecosystem thrives on interconnection, with APIs bridging systems, cross-chain protocols connecting blockchains, and communities sharing knowledge.
Success in this environment requires vision, curiosity, and adaptation, where creativity, empathy, and collaboration are as important as technical skills.
Innovation goes beyond coding to encompass problem-solving, system thinking, and understanding the broader impact of each line of code.
Thriving in the tech ecosystem involves embracing complexity, contributing to growth, and being open to continuous learning and evolution amidst exponential technological growth.

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Tech Radar

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Why Google working with Warby Parker and Gentle Monster gives me confidence about the future of smart glasses

Google unveiled a new line of AI-powered smart glasses built on the Android XR platform at Google I/O, with a focus on design partnerships with Warby Parker and Gentle Monster.
This strategic move aims to avoid the negative image associated with Google Glass and emphasize the fashion aspect of smart glasses.
The goal is to make wearable tech like smart glasses not just functional but also fashionable, targeting millennials and Gen Z.
Partnering with brands known for stylish designs like Warby Parker and Gentle Monster reflects Google's understanding of the importance of aesthetics.
Smart glasses need to blend in with regular glasses and appeal to consumers on both a design and tech level to succeed in the market.
The collaboration with these fashion-forward brands may lead to affordable smart glasses prices, potentially broadening their appeal.
Google's focus on design and affordability indicates a shift towards integrating technology seamlessly into everyday wearables.
The success of these smart glasses could pave the way for other fashionable eyewear brands to enter the 'smart' category.
Incorporating generative AI like Google Gemini into smart glasses offers a promising use case, differentiating them from traditional wearable tech.
Google's approach to smart glasses signals a belief that blending tech with fashion will be key to widespread adoption and acceptance.

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Medium

312

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“Just ship it”: Learning the New Role of AI Product Engineering and Building Products People…

AI product engineering is transforming the software engineering landscape, involving a diverse blend of builders, experts, and operators.
The modern AI-first teams are not restricted to traditional silos but focus on fast iteration and feedback.
The article explores the journey of founding a modern tool, CaterlyAI, aimed at enhancing catering sales efficiency using AI.
Founder's confidence in launching a AI app quickly stemmed from real-world problems and domain expertise.
Industry expertise is crucial for startup success, emphasizing the importance of founders' domain knowledge.
Evaluating ideas involves considering practical user alternatives if the tool disappeared, highlighting valuable concepts.
Shipping a product is just the start; sustainable profitability and scalability are essential considerations.
Running a profitable AI application involves understanding core business costs and managing expenses effectively.
Engaging with users, sharing the development process, and building in public accelerates product growth and meets user needs.
The role of AI Product Engineer combines problem definition, product shaping, and technical solution building.

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Medium

147

How I Launched My Startup on ProductBurst and Why You Should Too

ProductBurst offers a founder-focused community-driven platform for launching indie products, startups, and side projects.
Features of ProductBurst include free launch options, modern listing pages, curated sections, real user feedback, and performance tracking.
Launching on ProductBurst provides visibility with less competition, SEO benefits, and community support, making it an ideal platform for indie product launches.
The platform simplifies the launch process, boosts initial momentum, and encourages organic growth through features like website badges.

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Engadget

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SteamOS now officially supports a second handheld

Valve officially added support for the Lenovo Legion Go S in its latest SteamOS release.
The handheld is the first hardware, other than the Steam Deck, to run Valve's gaming-centric operating system.
The update also brings improved support for other AMD powered handhelds and introduces SteamOS support for the Proteus Controller.
Valve has been working to expand SteamOS to more devices, with a recent separate verification program introduced to indicate game compatibility with the operating system.

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