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The Verge
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Instagram CEO testifies about competing with TikTok: ‘You’re either growing, or you’re slowly dying’
- Instagram CEO, Adam Mosseri, testified in a court hearing about the challenges of competing with TikTok and the need to adapt quickly to stay relevant.
- Mosseri highlighted the impact of TikTok on Instagram's user engagement, with a significant decline attributed to TikTok's rise in popularity.
- The testimony took place during the FTC's antitrust trial against Meta, with the government alleging market monopolization in personal social networking services.
- Mosseri emphasized the importance of growth in the face of competition, stating that 'you're either growing, or you're slowly dying.'
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Insider
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What we learned from Instagram boss Adam Mosseri's testimony at the Meta antitrust trial
- Adam Mosseri, the head of Instagram, testified at Meta's antitrust trial regarding the FTC's claims that Meta's acquisitions of Instagram and WhatsApp created an illegal monopoly.
- The FTC is pushing for Meta to divest Instagram and WhatsApp, alleging antitrust violations in the social networking market.
- Mosseri's testimony could impact the outcome of the case, which centers on Meta's alleged monopolistic practices.
- Mosseri highlighted tensions between Mark Zuckerberg and Instagram's founders, leading to strategic conflicts.
- Instagram faced significant competition from TikTok, prompting the launch of Reels in response to TikTok's success.
- Mosseri admitted that Instagram's first version of Reels was a mistake and recounted challenges faced by the platform in competing with TikTok.
- Instagram invested heavily in supporting content creators, acknowledging the industry shift towards individual empowerment.
- Mosseri highlighted ongoing struggles around content safety on Instagram, addressing concerns about platform integrity and resource allocation.
- Instagram's efforts to address safety issues and support creators are ongoing, reflecting the evolving landscape of social media.
- Mosseri's testimony provided insights into Instagram's internal dynamics, strategic decisions, and responses to competitive threats.
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Insider
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336
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Instagram's top executive says the company has spent 'hundreds of millions' of dollars wooing creators
- Instagram's top executive, Adam Mosseri, revealed that the company has invested 'hundreds of millions, maybe a billion or two' into content creators.
- The investment includes incentives and infrastructure to help creators expand their reach on the platform.
- Since 2018, when Mosseri took over as head of Instagram, creators have increasingly become a core focus for the company.
- Instagram has introduced various creator monetization programs, such as 'Bonuses,' to compete with platforms like YouTube and TikTok.
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Siliconangle
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OpenAI appoints former Instacart, Meta executive Fidji Simo CEO of Applications
- OpenAI has appointed Fidji Simo as CEO of Applications, taking over responsibilities from CEO Sam Altman.
- Simo's areas of responsibility will include finance and product development at OpenAI.
- Simo, who is currently CEO of Instacart, has a background in tech from her time at Meta Platforms Inc., and has a track record of improving profitability in companies.
- Simo's consumer market experience may hint at a potential shift in focus towards this sector for OpenAI, with reports suggesting the AI provider may be considering launching a social network.
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Fb
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Accelerating GPU indexes in Faiss with NVIDIA cuVS
- Meta and NVIDIA collaborated to accelerate vector search on GPUs by integrating NVIDIA cuVS into Faiss v1.10.
- NVIDIA cuVS outperforms classic GPU-accelerated search for IVF indexing, reducing build times by up to 4.7x and search latency by up to 8.1x.
- For graph indexing, CUDA ANN Graph (CAGRA) outperforms CPU HNSW build times by up to 12.3x and reduces search latency by up to 4.7x.
- Faiss 1.10.0 includes NVIDIA cuVS algorithms, offering users the choice between Faiss classic GPU implementations and newer cuVS algorithms for efficient vector search.
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Inkbotdesign
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The Only Content Strategy for Instagram You’ll Ever Need
- The article discusses an effective Instagram content strategy for 2025 that focuses on strategic posting rather than consistency alone.
- It highlights the failure of most Instagram strategies due to a lack of specific engagement metrics and content velocity comprehension.
- The 3-1-3-1 content framework emphasizes providing value, demonstrating credibility, engaging in conversation, and then making an offer.
- Creating content pillars based on core themes aligned with audience problems, expertise, and industry trends is crucial for a successful Instagram strategy.
- The article outlines a comprehensive content calendar structure, emphasizing strategic sequencing and engagement through various content types.
- It delves into Instagram algorithm secrets for 2025, highlighting the importance of meaningful interactions, topically connected content clusters, and consistent engagement.
- Various high-engagement content types such as Story-Driven Carousels, Problem-Solution Reels, Interactive Stories, and Value-Packed Guides are recommended.
- Targeting the right audience through audience personas, hashtag research, competitor analysis, and strategic calls to action are essential for Instagram growth.
- The article stresses the importance of creating high-quality content efficiently through batching, templates, repurposing, and user-generated content.
- Measuring the success of an Instagram strategy should focus on metrics like save rate, completion rate, comment quality, DM inquiries, and website clicks for meaningful insights.
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Idownloadblog
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278
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How to use the same WhatsApp account on two or more phones
- You can use WhatsApp on multiple devices with just your phone number registered on the service.
- Each linked phone connects to WhatsApp independently, ensuring end-to-end encryption and automatic logout from companion devices if the primary device is inactive for long.
- To set up WhatsApp on another device, choose the hidden device linking option and scan the QR code on your primary phone.
- Account-level features like two-factor authentication and changing phone numbers only work in WhatsApp on your primary phone.
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The Verge
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106
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Threads was originally going to live inside the Instagram app
- Threads app could have been just a feature inside of Instagram, as shared by Instagram boss Adam Mosseri during Meta's antitrust trial.
- Meta initially considered integrating Threads features into Instagram to compete with Twitter's text-first social media apps.
- The decision to move Threads features out of Instagram was made internally as hosting text posts on Instagram could be confusing to users due to different models of engagement with replies.
- Despite being separate, Threads remains closely tied to Instagram, requiring an Instagram account to use, and featuring posts in Instagram feeds that direct users to Threads.
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The Verge
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417
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OpenAI hires former head of the Facebook app
- OpenAI has hired Fidji Simo, former CEO of Instacart and head of the Facebook app, as the head of the company's apps business.
- This move allows OpenAI CEO Sam Altman to focus on research, compute, and safety, according to a post by Altman.
- Simo oversaw features like News Feed, Stories, and live video at Facebook, and led Instacart's efforts to go public after becoming its CEO in 2021.
- While serving as an OpenAI board member since last year, Simo will continue as Instacart CEO for a few months until a successor is announced.
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Medium
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How to Use Instagram’s Close Friends Feature Like a Pro
- Instagram's Close Friends feature allows users to create a private list of followers who can view select Stories, providing more control over who sees their content.
- This feature is ideal for influencers testing new content, families sharing updates privately, event planners coordinating with select people, and professionals managing their online presence while having fun.
- Close Friends strikes a balance between staying connected and staying private, empowering users to post honestly, casually, or experimentally without broadcasting to everyone.
- The tool is one of Instagram's powerful but underused privacy features, enabling users to control their story and share content with a trusted inner circle.
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Arstechnica
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WhatsApp provides no cryptographic management for group messages
- WhatsApp, known for offering end-to-end encryption, lacks cryptographic management for group messages.
- A team of researchers discovered this issue in a formal analysis of WhatsApp group messaging.
- While WhatsApp was praised for working securely as described, the lack of cryptographic management for group messages poses a potential threat.
- This could lead to scenarios where unauthorized individuals could access or manipulate group conversations on the platform.
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TechCrunch
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207
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New court filing shows that Meta execs agreed that Facebook was losing to TikTok
- Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and other Meta execs acknowledged in a new court filing that TikTok was outperforming Facebook.
- Zuckerberg mentioned that Facebook had lost momentum to TikTok, which creates a shared context among friends through its content.
- Various executives agreed that TikTok was excelling in the social media market, surpassing platforms like YouTube and engaging users with innovative features like longer video uploads.
- Internal discussions revealed Meta's concerns about the competitive landscape and the need to enhance Facebook's offerings to better compete with the likes of TikTok.
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Medium
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150
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Punjabi Bio for Instagram: 200+ Stylish, Attitude, and Love Bios for Every Mood
- This blog provides a variety of Punjabi bio ideas for Instagram, catering to different moods and personalities.
- Punjabi bios are known for being stylish, full of attitude, emotion, and personality, appealing to those who resonate with Punjab's energetic spirit.
- The Punjabi bios cover categories such as attitude-filled, romantic, funny, motivational, blending English and Punjabi, and more, suitable for diverse preferences.
- Instagram users can easily copy and paste their preferred Punjabi bio into their profile to add a bold and unique touch, following the 150-character limit for bios.
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Insider
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Inside an Instagram meme empire's strategy to get in your DMs
- Doing Things, a meme-focused media firm, is focusing on crafting videos to drive sharing in group chats and DMs on Instagram.
- Instagram creators are now aiming to create content that encourages users to share the posts with friends, as sharing is becoming a key ranking signal on the platform.
- Meta executives, including Adam Mosseri, have emphasized the importance of shares in boosting content visibility on Instagram.
- To make videos more shareable, content creators focus on relatable and universally appealing themes that spark emotional reactions, aiming to create content that resonates with a wide audience.
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Dev
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427
Image Credit: Dev
Minimal AI: Build a WhatsApp Bot That Does One Thing Really Well
- Meta has introduced an AI Studio for building AI chat agents to be used within WhatsApp.
- Features include a flow builder for visual chat logic design, integration with LLaMA 3 models, and no-hosting-required setup.
- Access is currently limited with less than 1,000 bots live, but the tools are real and continuously expanding.
- This development is significant as WhatsApp has over 2 billion users, making it a key platform for user-facing AI experiences.
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