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HRKatha

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Uber tightens office rules and benefits amid employee pushback

  • Uber is updating its workplace policies, requiring employees to work from the office at least three times a week starting in June.
  • The company is also adjusting its sabbatical policy, extending the eligibility for a paid month-long sabbatical to employees with eight years of service instead of five.
  • During an all-hands meeting, employees expressed frustration over the sudden policy changes, particularly around returning to the office and revised sabbatical requirements.
  • Uber's leadership defended the changes, highlighting the importance of in-person collaboration and business alignment, while emphasizing that these updates are not cost-cutting measures.

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Nordicapis

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10+ Data Regulations All API Developers Should Know About

  • Businesses can no longer prioritize data harvesting over data privacy, with the rise of data regulations globally.
  • Developers face potential backlash, hefty fines, and legal action for disregarding data privacy legislation, as APIs are increasingly targeted by hackers.
  • Instances like the massive data scrape from LinkedIn's API and Facebook's API vulnerability highlight the risks of non-compliance.
  • Compliance is crucial for data protection, trust preservation, and avoiding regulatory consequences in the evolving realm of data regulation.
  • Key regulations include GDPR, CCPA, HIPAA, FERPA, PSD2, LGPD, PIPEDA, PIPL, DPDP, covering aspects like data consent, security, and breach notification.
  • API developers must comply with various regulations to handle personal data lawfully and securely, even outside their jurisdiction.
  • The ever-expanding landscape of data regulation includes upcoming laws in different countries and regions, emphasizing user consent and safeguarding.
  • Maintaining compliance necessitates ongoing adaptation to changing regulations and implementing best practices in API development.
  • Legislation aims at similar goals across various regions, focusing on user consent, limiting data exposure, and safeguarding against breaches.
  • Adhering to encryption, proper authorization, least privilege principles, and minimizing data exposure aids in meeting compliance requirements.

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Why ‘emotional onboarding’ is key to sustaining new hire enthusiasm

  • Maintaining new hire enthusiasm beyond the first day at a job is crucial for organizations.
  • Praveen Purohit emphasizes the need for a structured approach and consistent mentorship for new employees.
  • Many new hires lose enthusiasm due to bureaucratic hurdles and lack of emotional and cultural integration.
  • Emotional onboarding, focusing on human connections, is essential for creating a positive experience.
  • Feedback loops, early wins, and cultural integration efforts contribute to sustained engagement of new hires.
  • Providing support not just to employees but also their families enhances integration and loyalty.
  • Leadership visibility, regular check-ins, and meaningful projects aid in keeping new hires engaged.
  • Day one should mark the beginning of a journey, not just a one-time welcome event.
  • Continuous effort and nurturing are required to turn initial enthusiasm into lasting commitment.
  • Building cultures where every day feels significant is crucial for retaining top talent and maximizing potential.

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Uttar Pradesh Cabinet approves GCC Policy; to generate 2 lakh jobs

  • Uttar Pradesh Cabinet approves Global Capability Centres (GCC) Policy, 2024, to attract global companies to set up GCCs in the state.
  • Implementation of the policy expected to create two lakh jobs in UP in areas like customer support, analytics, HR, finance, etc.
  • Policy aims to make UP a hub for GCCs in fields like artificial intelligence, robotics, fintech, healthcare, and IT, attracting global investors.
  • Benefits under the policy include operational and payroll subsidies, grants for establishing centres of excellence, and incentives for hiring freshers from UP-based colleges.

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Satender K Sighadia takes on CHRO role at GPS Renewables

  • Satender K Sighadia has been appointed as the new chief human resources officer (CHRO) at GPS Renewables.
  • Sighadia has over 11 years of successful experience at FMC Corporation and served in the Indian Army as a major for over six years.
  • He joined Infosys in 2008 and later moved to FMC Corporation where he played a key role in M&A responsibilities during the acquisition of Cheminova.
  • Satender Sighadia's new role at GPS Renewables marks his transition after holding various HR leadership positions in his career.

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Broadridge India partners with Lovely Professional University to ensure industry-ready students

  • Broadridge partners with Lovely Professional University to bridge the gap between industry and academia.
  • A structured Train the Trainer program introduced by Broadridge to mentor LPU faculty in emerging technologies.
  • Curriculum enhancements include topics like Infrastructure as Code, DevSecOps, and Cloud Performance Management.
  • Faculty to conduct bootcamp in 2025 to equip students with industry-ready skills, followed by incorporation of specialized topics into BTech curriculum.

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Inkbotdesign

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What a Good Marketing Consultant Will Do in the First 30 Days

  • A good marketing consultant in the first 30 days conducts a deep-dive discovery and audit, analyzing marketing assets, performance data, websites, marketing channels, competitors, and brand consistency.
  • They conduct stakeholder interviews to understand customer pain points, gather insights from sales teams, customer service staff, product developers, and executives.
  • The consultant maps the customer journey to identify where prospects drop out of the sales funnel.
  • In the second week, they focus on developing a strategic framework, aligning marketing objectives, defining audience segments, and creating positioning and messaging frameworks.
  • They help in developing buyer personas, segment-specific messaging frameworks, and content mapping to the buyer's journey.
  • By week three, the focus shifts to tactical planning, including channel strategy development, content marketing blueprint, and marketing tech stack assessment.
  • Consultants implement quick wins, fix technical issues, and enhance performance metrics.
  • In the final week, the consultant sets up a measurement framework for tracking progress and implements a 90-day execution plan.
  • Key characteristics of good marketing consultants include asking insightful questions, connecting marketing to revenue, and balancing strategy with execution.
  • Clients should provide transparent data access, connect consultants with key stakeholders, and be open to uncomfortable truths for successful collaboration.
  • Red flags in marketing consultants include focusing on tactics before strategy, presenting generic recommendations, and avoiding discussions on measurement and accountability.

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WATCH: Bitcoin for Corporations Live at Strategy World 2025

  • The Bitcoin for Corporations Livestream is a two-day event featuring industry experts discussing Bitcoin adoption in corporate finance.
  • Day 1 starts on May 6, 2025, at 11am PT / 2pm ET, and Day 2 starts on May 7, 2025, at 7am PT / 10am ET.
  • Topics include treasury management, convertible bond strategy, institutional custody frameworks, and regulatory considerations.
  • All panels will be available on the Bitcoin Magazine YouTube channel with updates and highlights on @BitcoinMagazine and Bitcoin for Corporations.

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TechBullion

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7 Best Practices to Build a Successful Content Marketing Strategy

  • Crafting a successful content marketing strategy involves understanding your audience, setting clear objectives, creating valuable content, and ensuring it reaches the right people.
  • Content marketing costs less than traditional marketing and generates more leads, making it essential for startups to focus on efficiency.
  • Creating content with a purpose, aligned with specific stages of the buyer's journey, and setting KPIs for accountability are crucial practices.
  • Understanding audience personas, addressing their questions, and filling content gaps are key to successful content marketing.
  • Consistency in publishing content and using effective content calendars help maintain visibility and engagement with the audience.
  • Quality and relevance in content creation outweigh quantity; using catchy headlines and AI tools can enhance content quality and SEO optimization.
  • SEO best practices include optimizing content for search engines and incorporating relevant keywords without keyword stuffing.
  • Atomizing content into smaller formats for different platforms, optimizing distribution strategies, and promoting content strategically are vital for successful content marketing.
  • Treating content as a product that requires continuous improvement, conducting systematic reviews, and analyzing data for adjustments are essential content marketing practices for startups.
  • By implementing these best practices, startups can build a valuable competitive advantage through strategic content marketing operations focused on long-term growth.

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Rockpapershotgun

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Stellaris' new DLC BioGenesis lets you breed an existentially terrifying but cool as hell planet-sized monster, is out now

  • Stellaris released a new DLC called BioGenesis which introduces breeding a planet-sized monster in the game.
  • A big update and expansion were also released, aiming to fix long-running issues and attract new players.
  • However, after the update, some players reported performance issues on Steam reviews.
  • Other additions include new shipsets, an exclusive origin, genetic advancements, and a giant monster breeding scenario.

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Bitcoin Set To Gain Over $300 Billion From Companies In Next 5 Years, Analysts Say

  • Researchers at Bernstein predict that over $300 billion could enter Bitcoin from public firms by 2030 as they consider adding Bitcoin to their balance sheets.
  • Strategy, now known as MicroStrategy, has been a trailblazer in buying Bitcoin aggressively, accumulating 555,450 BTC costing them around $38 billion with an average price of $68,550 per coin.
  • Bernstein forecasts that corporate treasury investments in Bitcoin could reach $330 billion by 2029, with Strategy potentially contributing $124 billion of that total, setting a tone for other companies to follow suit.
  • Increasing institutional interest in Bitcoin as a treasury investment is driven by evolving regulations, accounting practices, and limited supply, with public companies already holding a significant amount of BTC valued at almost $68 billion.

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TGSRTC urges employees to avoid strike; efforts on to attain financial stability

  • The Telangana State Road Transport Corporation (TGSRTC) has urged its employees not to go on strike to avoid potential damage to the organization’s financial recovery and stability.
  • Management highlighted that TGSRTC is making progress towards financial stability by reinvesting revenues into employee welfare and addressing staff concerns.
  • Key achievements include implementing the long-delayed 2017 Pay Revision Commission, clearing pending dearness allowance instalments, and ensuring regular salary payments for employees.
  • TGSRTC warned that strikes could hinder the corporation's survival, emphasized the prohibition of strikes under ESMA, and threatened legal action against those engaging in such activities.

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Amazon overhauls compensation model, prioritises long-term top performers

  • Amazon is revamping its compensation model to reward employees based on long-term high performance.
  • Veteran employees with four consecutive years of top performance can now receive up to 110% of their pay range.
  • The new model emphasizes past performance ratings over recent achievements, with varying payout percentages based on performance history.
  • This change is part of Amazon's efforts to create a more structured and transparent compensation framework, aligning with industry trends.

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Insider

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A personal finance expert saw her friends leaving 'tens of thousands' on the table with money mistakes — but it wasn't their $5-a-day coffees

  • Personal finance expert Yuval Shuminer highlights how young professionals are losing money by keeping savings in low-interest accounts.
  • Shuminer, CEO of Piere, emphasizes that daily purchases like coffees are not the main issue affecting finances.
  • Piere aims to automate financial optimization for users by finding the best deals and maximizing yield on savings.
  • Shuminer stresses the importance of making money work for individuals and educating on the impact of small investments and compounding effects.

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HRKatha

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TCS slashes variable pay again; delays salary hikes

  • TCS has reduced variable pay for senior employees for the third consecutive quarter, affecting payouts for January-March 2025 period amid global economic uncertainty.
  • Concern has risen among employees as reduced bonuses were observed despite meeting office attendance targets, with some receiving as low as 20 percent of their eligible variable pay.
  • TCS linked variable pay to office attendance in April 2024, with deviations in actual payouts reported even for employees meeting attendance criteria.
  • The company has postponed its annual salary hikes, citing global headwinds and business pressures, while continuing to invest in learning and development initiatives for employees.

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