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Now accounting/bookkeeping tasks will also be automated
- London-based startup, Briefcase, has raised €2.8 million in seed funds to develop an AI-powered accounting automation platform.
- The platform will automate manual accounting processes such as bookkeeping and month-end closing, integrating with popular ledger platforms like Xero and QuickBooks.
- Briefcase's AI will handle repetitive tasks, freeing up accounts personnel to focus on more important work and offer value-added services.
- The funds will be used to expand the team, scale operations, and offer better services to early adopters of Briefcase's platform.
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Medium
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Digital Prisms & Hidden Highways: Adapting to an AI-Mediated Commerce Reality
- AI assistants are refracting and filtering how brands appear to consumers and significantly influencing consideration. These AI systems are creating what is called 'Digital Prisms' and 'Hidden Highways'. This article explores this emerging reality and its implications for brands and marketers. AI's influence on consumer behavior can be distilled into two distinct areas:Consideration Sets and Pre-Discovery. These AI tools are reshaping consumer engagement and the basics of information gathering and processing.
- Digital prisms have already shaped consideration sets for consumers, grouping products consumers consider. AI tools are also subtly influencing awareness and pre-discovery beyond the obvious influence on consideration sets. Hidden Highways represent new automated, AI-Assisted express checkout lanes often bypassing traditional marketing touchpoints entirely. These AI tools are creating direct pathways to purchase that change this journey and checkout experience.
- The shift in consumer behavior from digital prisms to hidden highways changes traditional paths to purchase we have adapted to. Traditional purchase journeys were linear and visible, awareness led to consideration which led to purchase through clear touchpoints, and a cart-based checkout. The bifurcation between high and low consideration items may evolve over time. The emergence of this new AI-Mediated Path to Purchase calls for a fundamental rethinking of e-commerce strategy.
- Marketers will have to ensure that their brands appear appropriately through AI digital prisms to enter pre-discovery and consideration phases. Brands will have to master and make strategic priorities, optimization for visibility on AI systems and developing brand equity in an AI-Mediated Path to Purchase. Success here requires creating memorable brand experiences that transcend individual transactions and building lasting relationships that survive AI filtering.
- The brands that will thrive in this zero-click world will be those who ensure their essence shines through AI interpretation while building genuine connections with customers. Success will come from mastering both the art of human relationships and the science of AI optimization, from trusting intuition and embracing automation, from dreams and algorithms.
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Inkbotdesign
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13 SEO Optimisation Techniques for Sustainable Growth
- SEO is about cultivating a robust digital presence that thrives in an ever-evolving landscape.
- Success hinges on a holistic approach that integrates cutting-edge optimization techniques with a commitment to long-term value.
- This article explores 13 powerful SEO optimization techniques that will enhance your visibility.
- These strategies are designed to be actionable and practical, enabling you to build a solid foundation for your online presence.
- The impact of AI and machine learning on SEO and how user intent and search behavior have become essential components of effective search strategies are discussed.
- Effective on-page SEO techniques include high-quality content creation, effective use of keywords, and optimizing title tags and meta descriptions.
- The technical SEO fundamentals include mobile optimization, site speed optimization, structured data, and schema markup.
- Building a robust backlink profile and monitoring and analyzing backlink performance are crucial components of SEO.
- Enhancing user engagement metrics, including internal linking strategies and encouraging user interaction on your website.
- Black-hat SEO techniques should be avoided as they provide quick gains but harm trust and credibility.
- Ethical SEO practices include quality content creation, natural keyword usage, white-hat link building, transparency, and continuous learning.
- Lastly, avoiding black-hat SEO techniques will play a significant role in SEO success.
- SEO is a marathon, not a sprint, and the effort put in now will reap the rewards later.
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The invisible divide: How power distance is crippling modern workplaces
- Power distance insulates individuals in positions of power to the extent that they become less attuned to the needs and experiences of others, resulting in leadership that feels distant and alienating.
- This disconnect in the workplace is due to cultures with high power distance accepting hierarchies, revering authority, and making compliance the norm.
- India scores high on the Power Distance Index (PDI). This culture discourages innovation, deters employees from challenging the status quo, and fosters an over-reliance on leaders.
- Generational change within the workforce challenges traditional notions of hierarchy. Unlike baby boomers and Generation X, Gen Z employees value collaboration, transparency, and inclusivity.
- The 'Peter Principle,' compounded by generational challenges, exacerbates power distance issues and perpetuates ineffective leadership.
- Leaders must work to reduce the psychological and emotional gap between themselves and their teams by actively listening, empowering employees, and offering recognition.
- For organisations operating across cultural contexts, balancing hierarchical traditions and fostering innovation is where true leadership finds its strength.
- Reducing power distance transforms workplaces into spaces where individuals feel valued, heard, and empowered to perform at their best.
- Those organisations that embrace the challenge of reducing power distance will unlock the true potential of their teams, fostering a culture of innovation, engagement, and sustained growth.
- Leadership is no longer about wielding power but about forging connection. It is time for organisations to reimagine their leadership paradigm in recognition of this reality.
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The next Dragon Age game might be another "reinvention", say BioWare, drawing parallels with Final Fantasy
- The upcoming Dragon Age game is expected to be a reinvention, similar to Final Fantasy.
- There will be no major story DLC for Dragon Age: The Veilguard, but the game ends conclusively with hints about the future.
- The decision to provide a neater ending was made to avoid complications introduced by previous games and DLCs.
- The next Dragon Age game may not follow the same action RPG formula, as BioWare aims to continually reinvent the series.
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Medium
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How AI Is Revolutionizing Digital Marketing Strategies
- AI has revolutionized digital marketing strategies, becoming a vital tool for marketers.
- AI enables hyper-personalized content tailored to audience segments, improving email open rates.
- Real-time data analysis using AI platforms like Google Analytics 4 and HubSpot allows for better campaign optimization.
- AI-driven solutions, like chatbots and augmented reality, create interactive experiences and empower marketers to stay ahead.
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HRKatha
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30.42 crore unorganised workers registered on eShram portal
- More than 30.42 crore unorganised workers are registered on the eShram portal.
- The portal is integrated with various schemes such as the National Career Service (NCS) portal.
- It is also integrated with the Pradhan Mantri Shram Yogi Maandhan (PM-SYM) pension scheme.
- The eShram portal is connected with multiple other government schemes as well.
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Pcgamesn
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All Age of Empires 4 cheats - the best AoE4 cheat codes
- Cheats have finally arrived in Age of Empires 4 with the Anniversary Edition.
- AoE 4 offers a blend of helpful resource codes and fun, bizarre cheats.
- Players can turn the natural world upside down and spawn iconic units through cheats.
- Instructions on how to activate cheats in AoE 4 are provided at the bottom of the guide.
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Pcgamesn
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Honkai Star Rail codes December 2024 and how to redeem
- HoYoverse has released seven new Honkai Star Rail codes following the release of version 2.7.
- These codes can provide you with high-value currency, including Honkai Star Rail Stellar Jade, to pull the best characters from Honkai Star Rail banners.
- Keep checking regularly for the latest promo codes before they expire.
- For more information, you can read the full article on PCGAMESN.
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HRKatha
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7.74 mn job openings in the US in October 2024
- Job openings in the US increased in October, reaching a total of 7.74 million.
- Hiring experienced a downturn due to storms and labour unrest.
- Layoffs decreased to 1.63 million, while voluntary attrition increased.
- Non-farm payroll growth was only 12,000, the lowest since December 2020.
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Forbes
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Mortgage Rates Today: December 4, 2024—Rates Remain Fairly Steady
- The average interest rate on a 30-year fixed mortgage is 7.08%, down from 7.22% a week ago.
- The average rate on a 15-year fixed mortgage is 6.25%, a decrease of 0.08 percentage point from the previous week.
- Homeowners considering refinancing should compare current mortgage rates with their existing rate to determine if it's worth refinancing.
- The current average interest rate on a 30-year fixed-rate jumbo mortgage is 7.15%, down 0.11 percentage point from last week.
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Forbes
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High-Yield Savings Account Rates Today: December 4, 2024 – Rates Are Mixed
- Rates on savings accounts are mixed compared to one week ago.
- Highest yield on a standard savings account with a $2,500 minimum deposit amount is 5.84%.
- Best interest rate on high-yield accounts requiring a minimum deposit of $10,000 is 5.35%.
- Highest rate available today on high-yield savings accounts with a minimum opening deposit of $25,000 is 4.43%.
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Forbes
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Today’s Top Money Market Account Rates For December 4, 2024 — Rates Move Downward
- The current average money market rate is 0.56%, while the highest rate is up to 5.00%.
- Money market accounts typically pay higher interest rates than other deposit accounts.
- MMAs at banks are insured by the Federal Deposit Insurance Corp. (FDIC), while MMAs at credit unions are insured by the National Credit Union Administration (NCUA).
- To open a money market account, compare the best yields on the market and consider account fees, withdrawal limits, and other features.
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Forbes
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Current HELOC & Home Equity Loan Rates: December 4, 2024—Rates Are Mixed
- Home equity loans and home equity lines of credit (HELOCs) allow homeowners to tap into the value of their homes.
- A home equity loan is a fixed-rate, lump-sum loan that allows homeowners to borrow up to 85% of their home’s value and pay that amount back in monthly installments.
- A home equity line of credit is a variable-rate second mortgage that draws on your home’s value as a revolving line of credit.
- Different home equity lenders offer different repayment terms, but longer repayment terms usually mean lower monthly payments.
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Forbes
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Current Refinance Rates: December 4, 2024—No Movement On Rates
- Refinance rates remained unchanged today, with the average 30-year fixed mortgage refinance rate at 7.22%.
- For 15-year fixed mortgages, rates average at 6.27%, and for 20-year mortgages, rates average at 7.04%.
- The APR for a 30-year fixed-rate mortgage is 7.24%, for a 20-year fixed rate it's 7.07%, and for a 15-year fixed rate it's 6.30%.
- For a 30-year, fixed-rate mortgage of $100,000, the monthly payment for principal and interest is $680, and the borrower pays a total interest cost of about $144,778 over the life of the loan.
- A 20-year, fixed-rate mortgage refinance of $100,000 would pay $778 per month, and the borrower would pay roughly $86,692 in total interest over the life of the loan.
- A borrower using a 15-year, fixed-rate mortgage refinance of $100,000 would pay $858 per month, and the borrower would pay roughly $54,483 in total interest over the 15-year life of the loan.
- The average rate for a 30-year, fixed-rate jumbo mortgage refinance is 7.15%, while for a 15-year jumbo mortgage refinance it's 6.91%.
- Mortgage refinance rates are typically higher than purchase loan rates due to additional risk for the lender.
- When you refinance, your new rate is based on current refinance rates and your loan term, and this rate replaces your existing mortgage repayment terms.
- It’s important to keep in mind that refinancing carries costs, and for that reason makes more sense if you plan to stay in your home for some time.
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