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VentureBeat
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What game companies can learn from AI analysis of 1.5M gamer conversations | Creativ Company
- Creativ Company uses AI for sentiment analysis on 1.5 million gamer conversations about top game publishers and titles, taking 10 days to analyze data from various sources over six months.
- The company reinvents consumer insights using large-language models (LLMs) to understand gamer sentiments and context, detecting sarcasm and slang nuances in conversations.
- Traditional sentiment analysis lacked understanding of gamers, but LLMs provide a better grasp of complexities and nuances in gamer discussions across multiple platforms.
- Creativ found insights like fans' displeasure over actor Henry Cavill's dismissal in The Witcher show affecting sentiment, highlighting the impact of external factors on game franchises.
- The AI-driven sentiment analysis helps identify how game publishers influence their brand perception among gamers, focusing on topics like exclusives, monetization practices, and industry trends.
- Gamers preferred open communication on monetization and disliked poor practices by publishers like Activision Blizzard and Ubisoft, fostering negative sentiments around certain companies.
- LLMs enable detailed analysis of gamer conversations, capturing natural exchanges without alerting gamers to being surveyed, providing more authentic insights.
- The study revealed strong opinions on exclusives and platform strategies, with gamers preferring not to have premium games exclusive to specific platforms to enhance sales.
- The analysis highlighted common discussion topics like game franchises, platforms, monetization, and industry trends, offering insights on consumer perceptions and preferences.
- LLMs can swiftly process data, offering quick and detailed analysis of sentiment around various game publishers, allowing for rapid adjustments based on feedback from gamers.
- The use of AI-driven sentiment analysis by Creativ showcases the evolving landscape of market intelligence in the gaming industry, providing deeper insights into consumer sentiments and preferences.
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Pymnts
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Beyond Data Points: AI That Understands Images, Voice and Your Customer’s Journey
- Breakthroughs in AI models like natively multimodal AI and extended memory capabilities enable businesses to offer hyper-personalized experiences to customers.
- Multimodal AI can understand and respond to various data types beyond text, including images, audio, video, and code.
- Extended memory AI can retain contextual information over multiple interactions or sessions.
- Major companies like Meta, Google, OpenAI, and Anthropic have launched or announced advancements in multimodal and memory features in their AI models.
- These AI advancements allow for deep personalization and tailored experiences that meet customer expectations.
- Multimodal AI coupled with longer memory can offer seamless, personalized interactions across touchpoints by remembering customer preferences over time.
- The combination of multimodal AI and extended memory enables AI systems to provide human-like customer service, personalized offers, and scalable B2B customer support.
- AI's abilities to reason across modalities and remember context are beneficial for various industries, including aerospace, manufacturing, and financial services.
- Utilizing AI for hyper-personalization raises privacy concerns due to increased data collection and potential risks of data breaches.
- Businesses deploying AI must prioritize data privacy and consent management while blending personalization with trust for digital engagement.
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Fb
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Meta and Constellation Partner on Clean Energy Project
- Meta announces a 20-year corporate nuclear energy agreement with Constellation Energy for the Clinton Clean Energy Center.
- The agreement secures 1,121 megawatts of emissions-free nuclear energy, supporting Meta's operations in the region.
- Meta is advancing its nuclear request for proposals (RFP) process and in final discussions with potential projects to meet a 1-4 gigawatt target.
- The partnership with Constellation preserves over 1,100 local jobs, contributes $13.5 million annually in tax revenue, and aims to activate investment in new nuclear projects across multiple U.S. states.
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Medium
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Introducing $MTVT Miner and its features
- Buying a Miner for 200 USDT triggers the smart contract to purchase $MTVT tokens from PancakeSwap, supporting the token's price increase and project growth.
- Two groups can buy Miners: landowners in Metaverser can buy up to 10 Miners, while non-landowners can purchase from the marketplace at a potential higher rate.
- Miners offer $MTVT rewards every 24 hours, with earlier buyers receiving higher rewards over time due to decreasing reward amounts and rising token prices.
- Miners collecting 5% taxes will share 1% of it with owners after a period, making Miners a source of passive income that can be further augmented with daily taxes and a calculator to estimate earnings.
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Cryptonews
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Meta Investors Overwhelmingly Nix Bitcoin Treasury Proposal
- Meta shareholders overwhelmingly rejected a proposal to explore adding Bitcoin to the company’s balance sheet, with over 5 billion votes against and just 0.08% in favor.
- CEO Mark Zuckerberg also voted against the proposal, aligning with the majority decision.
- Bitcoin advocate Ethan Peck argued that holding BTC could hedge against inflation, but the proposal did not gain traction within Meta or other major tech firms like Microsoft and Amazon.
- While institutional investors and companies like GameStop and Metaplanet have embraced Bitcoin treasury strategies, Meta's shareholders have decisively turned down the idea.
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Hackernoon
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Meta’s $10 Billion Bet: Building an Undersea Cable Empire to Power Its AI Future
- Meta is investing $10 billion in Project Watersworth, a private undersea cable system spanning 50,000 kilometers to enhance its AI capabilities and ensure control over its data flow.
- By building its own undersea cables, Meta aims to bypass middlemen, mitigate geopolitical risks, and secure its position in the AI era by prioritizing its internet traffic.
- The strategic route chosen for Watersworth reveals a focus on bandwidth, AI dominance, and avoiding geopolitical tensions where undersea cables are vulnerable to disruptions.
- Having a significant share of global internet traffic, Meta previously relied on renting bandwidth from cable owners, incurring high costs and vulnerability to outages.
- Following tech giants like Google, Amazon, and Microsoft, Meta is now catching up in establishing its undersea cable network for better data control and service quality.
- Watersworth's route planning includes points in the USA, Brazil, South Africa, India, Australia, deliberately avoiding areas prone to cable damage and geopolitical disputes.
- Meta's undersea cable initiative is not just about faster connectivity but also about bolstering its AI ambitions by ensuring high-capacity, low-latency data transfer.
- The project signifies Meta's move towards economic independence, operational control, geopolitical resilience, and AI foundation through dedicated infrastructure.
- Undersea cables are seen as critical national security infrastructure, with investments made to secure data flow, prevent disruptions, and assert technological dominance.
- Meta's investment in Watersworth underscores the importance of controlling the digital plumbing to dominate the flow of data, marking a new frontier in tech supremacy.
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BGR
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Instagram for iPad is coming later this year, and it’s a big win for users
- Meta is actively testing Instagram for iPad and plans to release the app later this year.
- Concerns about square images on iPad delayed the launch, but now the technology has caught up.
- Instagram for iPad would provide a better experience for creators and businesses with larger displays.
- The potential TikTok ban might lead users and creators to switch to Instagram, making the new iPad platform appealing.
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Pymnts
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Meta to Use GenAI to Automate Ad Creation and Targeting
- Meta Platforms plans to create and target advertisements using artificial intelligence by the end of 2026.
- The new AI tools aim to benefit small- to medium-sized businesses by simplifying ad creation efforts.
- However, some larger retail brands are cautious about ceding more control to Meta due to concerns about the quality of AI-generated content.
- Meta intends to offer AI tools for creating ads from scratch, enabling brands to provide a product image and budgetary goal for automated ad generation.
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Idownloadblog
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WhatsApp privacy tweak ensures deleted messages no longer leak in quoted replies
- WhatsApp is rolling out a privacy tweak to ensure deleted messages are also removed from quoted replies for all chat participants.
- This change is included in WhatsApp for iOS v25.12.73 and will be automatically applied without a dedicated toggle.
- The feature is currently rolling out to some users and will be more widely available in the coming weeks.
- This update aims to enhance privacy by preventing deleted messages from leaking in quoted replies, providing a more secure chat experience for users.
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Immersivelearning
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Meta Partners with Ousted Oculus Founder’s Company to Build “the world’s best AR and VR systems for the US military”
- Ousted Oculus founder Palmer Luckey's company Anduril partners with Meta to develop AR and VR systems for the US military.
- Palmer Luckey founded Oculus in 2012 and later founded Anduril, which focuses on tech-defense products like drones and sensors.
- Anduril is taking over Microsoft's IVAS program to produce AR helmets for the US Army and is now working with Meta to enhance warfighters' capabilities.
- The partnership aims to utilize advanced technology for military use without taxpayer support and save the US military billions of dollars.
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Xbox
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How to Watch the Xbox Games Showcase and The Outer Worlds 2 Direct on Sunday
- The Xbox Games Showcase 2025 and The Outer Worlds 2 Direct will be held on Sunday, June 8, starting at 10am Pacific / 1pm Eastern / 6pm UK.
- The event will feature brand-new games and updates from Xbox's first-party studios and partners globally.
- The Showcase can be watched on official channels like YouTube, Twitch, and Facebook, while also being streamed on TikTok for the first time.
- The streams on YouTube will be in 4K at 60fps, other channels in 1080p / 60fps.
- Various languages will be supported, and post-show detailed blog posts will be available on Xbox Wire in multiple languages.
- Audio Descriptions, American Sign Language, and British Sign Language versions will also be provided for inclusivity.
- Special episodes of the Official Xbox Podcast will offer updates and deeper dives into the announcements after the Showcase.
- Creators are advised against using copyrighted music in post-show breakdowns due to automated bots.
- The Xbox Games Showcase and The Outer Worlds 2 Direct promise exciting reveals and content for fans to look forward to.
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Medium
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Meta Bets on AI to Automate Its Product Safety Checks
- Meta's decision to automate up to 90% of its product risk assessments using AI marks a significant shift in how leading tech firms handle product safety.
- The move raises crucial concerns for product managers, emphasizing the importance of balancing innovation speed with regulatory compliance and user protection.
- Previously, Meta conducted manual privacy reviews for all product updates, but the new AI system will expedite the process by providing instant risk assessments based on team questionnaires.
- This transformation reflects the evolving landscape of risk management and the increasing integration of AI technology in ensuring product safety and regulatory adherence.
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Crypto-News-Flash
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Meta Declines Bitcoin Investment After Shareholders Reject Treasury Proposal
- Meta shareholders rejected a proposal to explore holding Bitcoin, with nearly 5 billion votes against the idea.
- Despite suggestions from a Bitcoin advocate to hedge against inflation, only 0.08% of votes supported moving some of Meta's cash reserves to Bitcoin.
- Mark Zuckerberg's majority voting power implied his opposition to the proposal to allocate funds to Bitcoin for financial resilience.
- While firms like GameStop and MicroStrategy embrace Bitcoin, Meta continues to adhere to a more traditional cash reserve approach.
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TechJuice
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Meta Plans To Replace Human Reviewers With AI, Causes A Stir
- Meta plans to replace up to 90% of its internal risk assessment human reviewers in key applications such as WhatsApp, Facebook, and Instagram with AI.
- Internal documents reveal that AI may assess sensitive areas despite the company's assurance that human evaluators would still address novel and complex issues.
- Critics are concerned that over-reliance on AI for risk assessments could lead to real-world harm if features are approved without thorough human evaluation.
- Meta's shift to AI-driven risk assessments is aimed at enhancing monitoring and compliance processes, but experts are wary of potential consequences and the need for regulatory compliance.
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Guardian
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Facebook and Instagram owner Meta to enable AI ad creation by end of next year
- Meta, the owner of Facebook, Instagram, and WhatsApp, plans to enable advertisers to create and target campaigns using AI tools by the end of next year.
- The AI tools will allow brands to create ads with product images and planned marketing spend, potentially disrupting the traditional role of advertising and media agencies.
- Meta's platform currently offers some AI tools for ad customization, but the new tools will automate the entire ad creation process, including imagery, video, and text.
- Investors reacted to this news by selling shares of major marketing services companies, as Meta's AI rollout could significantly increase the company's annual advertising revenue.
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