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UX Tweak

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System Usability Scale (SUS) Practical Guide for 2025

System Usability Scale (SUS) is a questionnaire that measures perceived usability of a system.
SUS questionnaire consists of 10 Likert scale questions which participants answer on a 1-5 scale.
SUS helps measure perceived ease of use for any system (physical or digital).
Scoring SUS brings a bit of complexity, but its consistency, simplicity, and commonality in the industry make it a worthwhile choice to leverage.
In this article, we provided a practical guide on the System Usability Scale including calculating and interpreting SUS scores.
To score SUS, take each positively-oriented question score and subtract one from the participant’s answer. Take each negatively-oriented question score and subtract the participant’s answer from five.
The average SUS score is 68. A SUS score of 80.8 is in the top 10% of all SUS scores, and a score of 68 corresponds to a “C” grade.
While the usage of SUS appears to be waning based on recent trends, its simplicity and effectiveness ensure it will remain a valuable resource in the UX researcher’s toolkit for years to come.
It is important to follow the standard SUS questionnaire to ensure consistent results.
UXtweak offers a wide array of testing options suitable for early prototype stages or established products.

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Medium

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Instagram’s New 5-Second Ad Rule: Game-Changer or Gimmick?

Instagram's new 5-second ad rule disrupts the seamless experience and frustrates users.
Loss of control and disrupted flow are some of the issues faced by users.
Instagram has the potential to turn this annoyance into an opportunity through strategies like rewarding engagement and hyper-personalized ads.
The 5-second ad feature is a double-edged sword, generating revenue while potentially driving users to explore alternatives.

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Designboom

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wagner transforms airstream trailer into mobile working space, touring germany in 2025

Wagner has transformed an Airstream trailer into a mobile working space for its roadshow in Germany in 2025.
The Airstream Roadshow showcases Wagner's D2 bespoke interior system, designed by renowned studios Gonzalez Haase AAS and Stefan Diez.
The lightweight aluminum construction and live 3D printing demonstrations are major attractions of the roadshow.
Wagner's mobile working space features the D2 system, optimized lighting, an integrated home office workstation, and modern office solutions.

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Codecondo

Image Credit: Codecondo

Website Development and Responsive Design: Key Trends for 2024-25

To stay competitive, websites generating revenue in today's digital age need to keep up with the latest trends in web development and modern website design.
Modern technologies such as AI, headless CMS, progressive web apps, and serverless architectures are making websites faster, more interactive, and scalable.
Low-code/no-code platforms have become a cost-effective solution for businesses to create fully functional websites without much coding knowledge.
Integrating AI-based tools like chatbots and virtual assistants is improving customer interactions by providing immediate support and personalized recommendations.
Mobile-first indexing, responsive web design, and core web vitals optimization are necessary for mobile-friendly websites to appear in search engine results and improve user experience.
Future web development trends include IoT, blockchain integration, and AR/VR experiences on websites, all aimed at making websites more efficient, secure, and immersive.
Latest website design trends include minimalism, asymmetrical layouts, 3D elements, micro-animations, and smart color palettes, providing a seamless browsing experience and improved aesthetics.
SEO-driven content, optimized on-page SEO elements, fast loading speeds, and schema markup for rich snippets help boost search engine ranking for improved visibility.
User experience design, personalized user journeys, accessibility for all, simple and intuitive navigation, and strategic CTAs increase engagement and boost conversion rates.
Collaborating with a responsive web design company ensures that your website remains mobile-optimized, user-friendly and up-to-date with the latest industry standards for sustainable growth.

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Dezeen

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Image Credit: Dezeen

Heatherwick Studio arranges "unexpected three-dimensional urban landscape" around tree-like park

Heatherwick Studio has completed a commercial district in Xi'an, China, featuring cascading volumes and a vertical park.
The Xi'an Centre Culture Business District incorporates retail spaces, offices, apartments, and public areas.
The design aims to create an unexpected three-dimensional urban landscape where people can gather and interact.
The district is adorned with ceramic tiles, paying homage to Xi'an's craftsmanship and ceramics.

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Designboom

Image Credit: Designboom

circular and square columns frame views in vietnamese multifunctional space by 324praxis

324PRAXIS presents multifunctional space in Ho Chi Minh City
A Collage of Outcasts is a transformation of an abandoned house into a multifunctional space
324praxis redefines the concept of thresholds, exploring how windows, doors, and balconies mediate public and private spaces
Circular columns act as picture frames, while square columns assert a more autonomous presence

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Medium

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Marketing Behavioural Science: The Reciprocity Principle (give to get)

The Reciprocity Principle is based on the idea that when someone gives you something, you feel obligated to give something back.
In marketing, this principle is applied when a company provides something of value for free, and in return, expects the recipient to provide their contact details or attention.
A common example is when a marketer offers a free white paper in exchange for the recipient's name and email address.
Small gestures, such as offering candy or personalized gestures, can significantly influence customer behavior and increase engagement.

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Dezeen

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Image Credit: Dezeen

"How many times can we be asked to rebuild?" demand Lebanese architects and designers

Lebanon's design community has been hit hard by the country's ongoing conflict with Israeli forces.
More than 4,000 people have been killed, over 1.3 million displaced and around 100,000 homes have been destroyed.
Many studios have temporarily paused or delayed projects as a result, while creative individuals have also fled the country.
Architects and designers fear demand for their work won't return until there is some stability, so are adjusting their workloads accordingly.
We Design Beirut founder Mariana Wehbe sees the creative community as key to Lebanon's unification.
Despite the difficulties, Lebanese creators are finding ways to work around the challenges, displaying resilience under pressure.
For studios in the country, adversity has highlighted the high level of sophistication and skill among Lebanese creatives.
Many acknowledge that the situation remains highly unstable both politically and economically.
The conflict has also created worst economic crisis in Lebanon's modern history with over 15 years of economic growth lost, according to World Bank.
Designers are hoping for a sustained ceasefire, so as to continue rebuilding not just their industry but their homes and livelihoods.

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Medium

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Introduction to the Launchpad Pro :

The Launchpad Pro is a MIDI controller with a modern, minimalist design that is both stylish and functional.
It features a grid of 64 velocity-sensitive pads, surrounded by additional buttons for navigation and customisation.
The Launchpad Pro offers an intuitive and fluid experience for live performances and can adapt to your chosen scale for melodies and chords.
It provides extensive customisation options, seamless integration with music software, and creative workflow enhancements.

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Dezeen

Image Credit: Dezeen

Dezeen Awards China 2024 Designers of the Year winners announced

The Dezeen Awards China has announced the winners of Designers of the Year, which include the Line+ Studio, Yatofu and Min Chen.
The Designers of the Year awards are created to recognise emerging and established talent whose innovative work has had a notable impact on the industry across architecture, interiors and design.
HCCH Studio was designated as the emerging architect of the year, Bin Wu-owned W Design was awarded interior designer of the year while Yatofu was honoured as emerging interior designer of the year.
Shanghai-based studio MMR Studio along with Chen Min was named as emerging Designer of the year.
Line+ Studio was declared as architect of the year, which was founded by Fanhao Meng and Peidong Zhu in 2017. The studio's recent projects include Woven Gateway and Sky Ring and Yunhai Forest Service Station.
HCCH was founded by Hao Chen and Chenchen Hu in 2018. The multi-disciplinary practice is active across architecture, interiors, and public art & aims to increase social value and environmental benefits in each project through innovative and experimental approaches.
W Design Known for its modern orientalism aesthetics and design language, explores the relationship between man and nature & uses art to enhance the interior experience as one of its key signatures.
Yihan Xiang & Angela Lindahl founded Yatofu in 2017 in Helsinki. Their innate sensitivity to cultural nuances allows them to bravely challenge boundaries while celebrating diversity, with a focus on evoking emotional responses.
Chen Min is a prominent advocate of Chinese design on the global stage, promoting Chinese design by identifying the best bonding point of tradition and modernization, east and west.
MMR Studio was founded by Zhongyu Zhang in 2021, in Shanghai. Its work incorporates cultural traces into the materials and the textures it uses to evoke emotional response while respecting craftsmanship.

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Dezeen

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Image Credit: Dezeen

Dezeen video profiles hanok-inspired Muuun Hotel in partnership with Kia

Dezeen and Kia have collaborated to showcase the hanok-inspired Muuun Hotel in South Korea.
The Muuun Hotel is designed by Nomal and Onjium Housing Studio, drawing from traditional Korean hanok housing.
The hotel features a blend of contemporary and historic elements, with open courtyards and natural lighting in each suite.
Dezeen's video series also features Kia's EV3 compact SUV, highlighting the minimal design and interior cabin space.

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Dezeen

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Image Credit: Dezeen

Morag Myerscough creates neon Love and Unity sculpture in Doncaster Minster

Designer Morag Myerscough has created an 11.5-metre-tall neon sculpture for Doncaster Minster in the UK.
The sculpture was inspired by the culture of embroidery and tapestry in religious buildings, and its shape was informed by needlepoint design and words.
The installation featured an interactive aspect, with the community invited to write poems that were stitched onto the wooden structure.
The sculpture was created for Doncaster's Festival of Light and marked Myerscough's first installation in a religious building.

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UX Design

Image Credit: UX Design

Features shouldn’t feel like features

Product experiences should feel natural and intuitive for users, rather than like a collection of distinct features.
Designing for the user and their unique needs creates an experience that is seamless and designed to be part of the user's workflow.
Experiences are more than just bullet point features on a roadmap - it's about the feeling of how all aspects of the product come together to create a cohesive solution.
This type of experience-driven design eliminatess complexity and removes friction from users' lives rather than adding more features to the product.
Creating an experience that feels natural and eliminates friction points involves understanding the user's story, and detecting their moments of frustration.
Rather than adding features, this design process involves removing what is unnecessary and making everything feels natural.
Ultimately, the goal is to create products that just work the way users expect them to work, without the need for explicit features or instructions.
Investing in experience-driven design will lead to products users love, tools that feel tailor-made for them and seamless experiences they cannot imagine any other way.
The most elegant solutions often involve removing complexity rather than adding features.
Creating truly exceptional products requires a fundamental shift in how products are designed from feature-driven to experience-driven design.

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Dezeen

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"Friction is at the heart of creativity" says panel at The New Standard talk

"Friction is at the heart of creativity" was the consensus when a panel hosted by Dezeen and The New Standard met in New York to discuss the importance of productive collaboration".
Designers were cautioned not to become trapped in elitist echo chambers and encouraged to seek out partners with differing perspectives.
Sharing vulnerability and honest dialogue are also essential, as is making space for differing opinions.
Innovative ideas, panelists agreed, were not generated in isolation.
Moderated by Dezeen's US editor Ben Dreith, the panel included representatives from Universal Design Studio, Map Project Office, Made Thought, New Balance, and the Brooklyn Museum.
Participants also highlighted that successful collaborations required the ability to embrace messiness and to focus on the systems, people, and interdisciplinary approaches that underpin successful design and communications work.
According to Kimberli Grant, Brooklyn Museum contemporary art curator, successful collaboration requires a company culture that actively listens to staff and valued partners.
Michaela Crompton, strategy director at Made Thought agreed, adding that "embracing informality doesn't always have to be a creative review, which sounds intimidating. It can be a kick-around for a chat, a conversation, sharing ideas, and listening to each other."
Design groups were also urged to reject control and take chances.
Chuck Mauro, global marketing director at New Balance said, "Risk is really everything. Letting go is a necessary part of collaboration."

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Nordicapis

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Image Credit: Nordicapis

Introduction to OpenAPI Overlay Specification

Overlay version 1.0.0, a specification for executing updates to OpenAPI descriptions in a standardized way.
Overlay helps API providers publish and manage API descriptions, supporting automation, quality assurance, and governance functions.
Each update is based on an Action Object, which represents an imperative.
Implemented as an official version, Overlay Specification can be leveraged across the API lifecycle whenever an update to a given OpenAPI document is required.
A JSON or YAML document, known as Overlay, describes a series of updates to OpenAPI descriptions using update and remove.
Overlay improves quality, reduces errors, and frees up technical resources in many departments across an organization.
Overlay Specification provides a consistent, deterministic mechanism for updating one or more OpenAPI descriptions.
The Overlay document can be used to process a given OpenAPI document.
Using Overlay helps in standardizing security requirements, clean-up mechanism, default & standardized error responses for APIs.
Interoperability is one of the reasons why standards exist and why initiatives like Overlay are so important to the API community.

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