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From Awareness to Conversion: Social Media Tactics for B2B Success

Social media has revolutionized B2B marketing, offering real-time interaction and insights into audience behaviors.
The sales funnel guides the customer journey, with social media playing a crucial role at every stage for conversions.
Tailored social media tactics can boost ROI, enhance marketing efforts, and drive sustainable growth for B2B companies.
To build brand awareness, create engaging content like infographics and leverage social media advertising and influencer marketing.
Track KPIs such as engagement rates and adjust strategies based on insights to optimize brand awareness initiatives.
Nurturing leads entails providing valuable resources, fostering trust, and engaging with prospects through educational content and community building.
Effective conversion strategies include personalized messaging, leveraging testimonials and case studies to influence purchasing decisions.
Social media management tools like post scheduling, analytics, and content creation platforms can enhance engagement and efficiency.
By utilizing a combination of tools, businesses can improve their social media strategies and drive successful engagement with their audience.
From capturing attention to fostering relationships, a cohesive social media strategy is essential for B2B success from awareness to conversion.

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Nytimes

150

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For Ukraine War Widows, Valentine’s Day is a Painful Reminder

Olha Chesnokova and Yevhen Volosyan fell in love on Tinder and got married before he joined the army.
Mr. Volosyan served as a drone pilot and stayed in touch with his wife through text messages and video calls.
On November 24, 2023, Ms. Chesnokova couldn't reach her husband and he didn't show up online for their planned concert call.

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9 Likes

Medium

182

Image Credit: Medium

Growwise Media: Redefining Creativity

Growwise Media is redefining creativity in content creation by focusing on design that says more with less.
The company has developed 'Effortless Vision', a proprietary system that simplifies video editing and maximizes viewer retention.
Effortless Vision ensures visually appealing and emotionally engaging content that is easy to consume, without unnecessary distractions.
Growwise Media has attracted industry partners like Shopify, Amazon, Adobe, and Google, solidifying its reputation in digital media innovation.

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11 Likes

Designboom

337

Image Credit: Designboom

interlaced bamboo skin wraps restaurant’s facades in thailand

Another Smith is the second-generation restaurant of Kapoor Pla Rim Moei, a well-established eatery in Tak province, Thailand.
The design of Another Smith reflects Thai-Chinese heritage and the influence of Thai-Chinese cuisine.
The restaurant primarily features natural materials, with a focus on sustainability.
The facade of the restaurant combines natural and blue-dyed bamboo in a fish-scale pattern.

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20 Likes

Dev

Image Credit: Dev

Moderated vs Unmoderated Usability Testing: Which is Better?

Usability testing is crucial for ensuring digital products are user-friendly and intuitive for real users.
Moderated and unmoderated usability testing are two main approaches with distinct pros and cons.
Moderated testing involves a facilitator guiding participants in real-time, offering contextual feedback and capturing non-verbal cues.
Pros of moderated testing include immediate clarification, enhanced user engagement, and in-depth feedback.
Cons of moderated testing include resource intensiveness, time demands, participant scale limitations, and risks of moderator bias.
Unmoderated testing allows participants to complete tasks independently, offering flexibility, scalability, and cost-effectiveness.
Pros of unmoderated testing include flexibility, scalability, quick feedback, and lower costs.
Cons of unmoderated testing involve limited real-time interaction, qualitative insights, and potential technical issues.
Choosing between moderated and unmoderated testing depends on factors like project stage, resources, and desired insights.
Moderated testing is suitable for early prototypes and when qualitative feedback is essential.
In contrast, unmoderated testing is ideal for simple tasks and large-scale usability assessments.

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Designboom

154

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‘three days to see’ emergency glasses help myopic users look around clearly during disasters

Three Days to See is a pair of emergency glasses that help myopic users look around clearly.
The smart device uses quick diopter adjustment for focus-grade change.
The design team targets scenarios like fires, earthquakes, and wars.
The glasses have orange 'buttons' on the side to trigger lens or focus-grade change.

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9 Likes

Medium

354

AI-Integrated Design: Transforming User Experiences

The fusion of AI and UX design is transforming digital interaction, creating smarter interfaces that personalize experiences based on user behavior and data analysis.
Key benefits include personalization at scale, enhanced efficiency through automation, and predictive analytics for intuitive interfaces.
AI applications in UX design include personalized recommendations, automated design assistance, predictive user behavior analysis, and enhanced accessibility through natural language processing.
Case studies such as Booking.com's trip planner and ChatGPT in banking demonstrate AI's significant impact on user experiences.
Integrating AI into UX design involves setting clear goals, collecting and analyzing relevant data, choosing appropriate tools, collaborating across teams, prototyping, testing, monitoring, and optimizing.
Future trends include deeper personalization, ethical considerations, continuous learning, and balancing automation with human touch in design.
AI is reshaping digital interactions and user experiences by driving personalization, predictive analytics, automated design, and enhanced accessibility.
Adopting AI in UX design requires a strategic approach encompassing goal setting, data analysis, tool selection, collaboration, prototyping, testing, and optimization.
Ethical considerations, staying updated on AI trends, and balancing automation with human creativity are crucial for successful AI integration in UX design.
Embrace AI-driven design personalization for innovative user experiences that exceed expectations and set new standards in the field of UX design.
By integrating AI responsibly and thoughtfully, designers and businesses can lead the next wave of digital innovation, shaping the future of user experiences.

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21 Likes

Medium

313

Image Credit: Medium

How I Started Earning $500 a Day with a Simple App

The 2024 AI App has helped individuals earn up to $500 a day with minimal effort.
The app focuses on creating income opportunities within a short timeframe.
Users do not need to be e-commerce experts as the app analyzes trends, sources products, and automates sales.
Many users have successfully added new streams of income, improving their quality of life.

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18 Likes

Designboom

325

Image Credit: Designboom

baby blue hues engulf onion’s multipurpose school canteen in bangkok

Onion subverts the traditional canteen layout in Bangkok by wrapping the Refectory at King’s College International School Bangkok in baby blue.
The canteen is designed to function throughout the entire school day, allowing it to be used for eating, studying, and socializing.
The space is divided into two zones, one air conditioned and the other naturally ventilated, with different seating arrangements to accommodate various group sizes.
The baby blue color, inspired by the school's senior year uniforms, creates a relaxed atmosphere and contrasts with the warm orange brick of the building.

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19 Likes

Abduzeedo

280

Parish Scents Co.: Branding & Packaging Design with the Essence of New Orleans

Parish Scents Co. is a candle company that brings the essence of New Orleans into your space, transforming everyday moments into something extraordinary.
The branding and packaging design for Parish Scents Co. reflects the brand's values and inspiration, with a focus on natural materials and handcrafted details.
The company's candles are inspired by the rich history, culture, and landscape of New Orleans, with each scent telling a unique story.
Parish Scents Co. offers beautifully designed, high-quality candles that capture the soul of the city and provide an emotional connection with consumers.

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16 Likes

UX Design

Image Credit: UX Design

The design game has changed and I don’t know where I fit anymore

Reflecting on a two-decade design journey, a professional questions their place in an evolving industry, feeling uncertain and at a crossroads.
Many mid-career designers face similar uncertainties, balancing passion, expertise, industry demands, personal fulfillment, and alignment.
The industry shift towards personal branding, online presence, and the creator economy challenges traditional design values and priorities.
Despite a love for design, the individual feels conflicted about the changing landscape, the pressure of marketing oneself, and the younger generation's relentless pursuit of trends.
Questioning the role of marketing, social media, authenticity, and personal branding in design, the individual navigates a path toward balance, meaningful work, and self-acceptance.
The need to adapt, evolve, and embrace change while upholding core values is highlighted as essential in the ever-evolving design field.
Mentorship, redefining success, building an authentic personal brand, and prioritizing well-being are suggested strategies for sustaining creativity and navigating a fulfilling design career.
Embracing continuous learning, authentic connections, and personal well-being serves as a compass to navigate the evolving design landscape and find fulfillment in one's work.
While seeking answers and understanding their evolving role in the design industry, the professional extends an invitation for dialogue and shared exploration with others facing similar challenges.
From questioning identity in the digital age to reevaluating the norms of success, the article invites introspection and discussion on adapting to the changing dynamics of the design field.

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3 Likes

UX Design

374

Image Credit: UX Design

Simplest, dumbest reason your meetings suck

Meetings can often be perceived as unproductive or inefficient.
The solution to improve meetings is not scheduling more meetings but making the most of the existing ones.
The article focuses on remote meetings as particularly challenging and discusses the importance of effective communication.
The author emphasizes the need for transparency, honesty, and clear communication in order to improve the quality of meetings.

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22 Likes

Designboom

224

Image Credit: Designboom

david rockwell redesigns ‘the view,’ a revolving restaurant with ever-changing views of NYC

The View, a revolving restaurant and bar in NYC, has reopened after a redesign by Rockwell Group.
The design incorporates materials that evoke American supper clubs and classic chophouses.
The redesign includes a stage-like interior with antique mirrors and reflective surfaces.
The View continues to provide viewers with an ever-changing view of the city while paying tribute to its past.

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13 Likes

Designyoutrust

244

Image Credit: Designyoutrust

Beautiful Winning Photos from the South Downs National Park 2025 Astrophotography Competition

The South Downs National Park 2025 Astrophotography Competition showcased 10 stunning winning photos.
These images highlight the park's beauty and its status as an International Dark Sky Reserve.
The winning photos capture the beauty of the night sky over the scenic South Downs landscape.
Photographers and stargazers alike are drawn to the park for its starry skies and picturesque landscapes.

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14 Likes

Designyoutrust

212

Image Credit: Designyoutrust

Spectacular Winning Images from the Xiaomi Imagery Mobile Photography Awards 2024

The Xiaomi Imagery Mobile Photography Awards 2024, presented by Leica, celebrated 13 winners captured using Xiaomi smartphones.
The Grand Prize went to Maizal from Indonesia for his captivating photo 'Fish Eye,' demonstrating the capabilities of mobile photography.
Other honorable mentions and photo essays were awarded to photographers from countries like Myanmar, China, Czech Republic, and more.
The Only at Night Grand Prize was awarded to Abraham Dominguez Vazquez from Mexico for his photo 'Mezquite' captured with Xiaomi Mi 9T.

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