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Postcard Marketing: Tips and Tricks for Effective Campaigns

Postcard marketing is a direct mail strategy that uses postcards to communicate with potential customers by creating visually appealing, concise messages to attract customers.
Postcard marketing is cost-effective, tangible, and compared to other marketing methods, it's relatively cheaper.
Benefits of postcard marketing include high visibility, targeted approach, cost-effectiveness, more straightforward to measure, and creative freedom.
The key aspects of postcard marketing include simplicity, being tangible, and cost-effectiveness.
Before developing a postcard marketing campaign, it's essential to identify the target audience and segment mailing lists catered to specific demographics, interests, or behavior.
Designing eye-catching postcards includes focusing on layout, visual appeal, call-to-action development, copywriting tips, and engaging imagery selection.
The success of postcard marketing can be measured by monitoring response rates, conversion rates, customer acquisition costs, return on investment, and customer feedback.
Integration of digital tools in postcard marketing is essential, including using QR codes and personalised URLs, social media and email integration, and emerging technologies, such as augmented reality and enhanced analytics.
Focusing on future trends, postcard marketing will witness increased personalization, sustainability focus, integration with digital campaigns, interactive elements, and data privacy concerns.

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Design-Milk

Image Credit: Design-Milk

No. 16 Collection of Ceramics Fuse Antiquity With Modernity

The No. 16 Collection by Norm Architects with Ancher Studio fuses antiquity with modernity, inspired by Japanese design.
The collection features strong, sturdy shapes with a beautiful glaze, and each piece is carefully crafted for ergonomic use.
The speckled clay and warm depth of color in the glaze add a natural touch to the collection.
Ancher Design and Norm Architects collaborated to create this timeless and functional collection.

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Designboom

300

Image Credit: Designboom

zaha hadid architects to design zhejiang‘s cao’e river culture and art center in shaoxing, china

Zaha Hadid Architects has been selected to design the Zhejiang Shaoxing Shangyu District Cao’e River Culture and Art Center in China.
The center will host local and international productions of opera, dance, and drama, and will include a 1,400-seater Grand Theater.
Additional facilities in the center include an arts and education center, a conference center, a heritage museum, and a digital art gallery.
The building will feature ceramic facades, solar-paneled roofs, and outdoor spaces connected to sheltered courtyards.

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Designshack

331

Image Credit: Designshack

10 Skills Every Designer Needs on Their Resume

While having a stellar portfolio is a great way to start that conversation, your resume is equally important.
Your resume should highlight skills that aren't as apparent from looking at a few marquee pieces.
Problem-solving ability is an essential skillset every designer should showcase on their resume.
Marketing knowledge and background are needed to both sell design projects and yourself to potential clients or employers.
Print knowledge is just as important as digital knowledge; include printed projects in your portfolio and familiarize yourself with formats, colors, and moving projects from digital to print and back.
Basic HTML skills, software fluency, social media and networking, flexibility and time management, understanding of typography, and communication skills are all vital skills that should be highlighted on a designer's resume.
Team members who communicate well are more likely to work on projects effectively and share and sell ideas.
Your resume should contain enough information about your abilities to make you stand out.
Remember to keep your resume current and consider posting a version online to complement your portfolio.
Including relevant information about your abilities can help you stand out from others, ensuring that you control the message on your resume to showcase your abilities.

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Architecturesideas

119

Image Credit: Architecturesideas

55+ DIY Christmas Wreath Ideas That You’ll Love

Christmas wreaths are a classic way to add a special touch to your holiday look without much effort.
There are a plethora of options, from fresh wreaths to going for out-of-the-box trends.
These DIY Christmas wreaths will keep the compliments coming even after the festive season.
You can create a DIY Christmas wreath that matches your home’s style.
These DIY Christmas wreath ideas offer all the inspiration you need to spruce up your front door for the holidays!
Get ready to deck your house with these stunning DIY Christmas wreath ideas.
Explore 60+ Best DIY Christmas Wreath Ideas That You’ll Love.
From Green Felt to Yarn Ball Wreath, you have so many options to choose from.
Create a bright and cheery pom-pom wreath out of your leftover yarn!
Prepare yourself for a magical entrance when you hang this enchanted fairy wreath.

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Architecturesideas

377

Image Credit: Architecturesideas

65+ Outdoor Christmas Lights Ideas That You’ll Love!

The article provides 65+ outdoor Christmas light ideas to decorate homes and create a festive environment.
From icicle lights to glittering Birch Trees, the author has shared a wide range of outdoor Christmas light design ideas.
The article shares several creative designs such as aged copper wire lights, net lights, color Icicle lights, and multi-shaped LED lights.
Other interesting decorations on the list include snowy projectors, vintage Christmas Tree lights, and countdown flat trees.
The author has also mentioned thinner strip lights, pre-lit wreaths, outdoor pathway lights and animal-themed LED lights to complement the outdoor decor.
The article also shares tips on how to use outdoor Christmas light decorations to highlight the beauty of your neighborhood and property.
Some examples of tips shared are using lantern lights, making a light display on the side windows, and using silhouette lights to decorate your home's exterior.
Additionally, there are suggestions of DIY Christmas craft ideas, outdoor Christmas decoration ideas, and Top church Christmas decoration ideas.
The article is a great guide for individuals who want to decorate their homes with outdoor Christmas lights for the holidays.
The holiday decoration ideas shared in the article cater to a wide range of preferences from modern to classic, and the tips are meant to make the decorating process fun and stress-free.

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Medium

Image Credit: Medium

Creating Stunning Cinematic Movies Easily

AI MovieMaker is a powerful tool that allows users to create cinematic movies without extensive technical skills.
It simplifies the film creation process, enabling users to generate stunning 8K visuals within hours.
The platform enhances storytelling and reaches a broader audience with its realistic visuals.
Users have reported significant achievements, including viral documentaries and increased business sales.

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UX Design

189

Image Credit: UX Design

Our top UX stories this year

Here are the top UX stories of the year:
1. On creativity and the human differentiator
2. A minimalistic app to track what to read, listen, and watch
3. On big transformations in our industry
4. On our tools and processes
5. On finding meaning
6. On the role of designers

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Designboom

111

Image Credit: Designboom

piloti structure suspends villa by and to architects above japan’s forest landscape

The Grove Strolling Corridor villa in Karuizawa, Japan, designed by and to Architectural Design Office, harmonizes with its forest surroundings.
The villa features a piloti structure, lifting it off the ground and integrating it into the forest landscape.
Circular timber columns, crafted from unique-shaped logs, support the large roof and evoke the verticality of the surrounding trees.
The interior design incorporates natural elements, such as flooring made with pressed local leaves, and custom-designed bracket lighting to mimic sunlight filtering through the trees.

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Dezeen

382

Image Credit: Dezeen

Ao-ft arranges mass-timber house around contours of London plane tree

Local studio Ao-ft has designed Tree Courtyard House, a home with a cross-laminated timber structure in east London.
The house blends into its surroundings with dark brown-brick walls.
The design of the house is influenced by the 15-meter-tall London plane tree on the site, with windows and skylights strategically placed to offer views of the tree's foliage.
The house features a CLT structure, with a mono-pitched roof form and windows positioned higher up to ensure privacy while maximizing daylight.

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UX Design

316

Image Credit: UX Design

How tabs changed the way we browse

Tabs in web browsers have revolutionized the way we browse the internet.
Before tabbed browsing, users had to deal with multiple windows overlapping and competing for attention.
Tabs allow users to open multiple web pages in a single window and switch between them effortlessly.
The concept of tabs in computing dates back to the early 1980s, but it wasn't until the late 1990s that tabs became common in web browsers.

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Noupe

Image Credit: Noupe

Why Term Insurance Policies Are the Best Choice for People in Debt

Term insurance policies offer significant benefits at an affordable cost and provides coverage for a specific period or term of 10 to 30 years.
Term insurance is the best option for people in debt as it offers simplicity, affordability, and straightforward benefits.
Term insurance policies provide a safety net that pays off debts in the event of the insured's untimely death.
Term insurance is a cost-effective means to secure one’s family’s future while balancing overhead financial obligations.
Term insurance policies are easy to understand, without any complex clauses as compared to other types of life insurance plans that have complicated clauses and investment elements.
Term insurance plans can be tailored to cover the exact amount of one’s debt obligations, making it a flexible option for debt management.
Under Section 80C of the Income Tax Act, the premiums paid for life insurance plans are eligible for tax deductions.
Term insurance policies only focus on providing a death benefit, which is ideal for people looking for a cost-effective way to secure their financial future while paying off existing liabilities.
By opting for a term insurance policy, individuals take proactive steps in securing their family’s financial security while keeping their debt situation in check.
Always consider your specific debt obligations, goals, and risk appetite before making a decision to use a life insurance calculator to determine the most suitable coverage for your needs.

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Designboom

305

Image Credit: Designboom

are waymo’s autonomous taxis safer than human-driven vehicles? new study says so

A recent study conducted by Swiss Re claims that Waymo's autonomous taxis are safer than human-driven vehicles.
According to the study, Waymo's autonomous taxis had significantly fewer accidents compared to human-driven cars, with an 88 percent reduction in property damage claims and a 92 percent reduction in bodily injury claims.
Waymo's autonomous taxis employ advanced safety features, such as AI, cameras, and sensors, to map their surroundings and predict driving actions.
The study also reveals that Waymo's autonomous taxis have been deemed safer due to their ability to anticipate potential accidents through extensive testing and scenario evaluation.

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Designboom

313

Image Credit: Designboom

greenhouse & outdoor kitchen pavilion in china bridges the body & land through food

The Your Greenhouse Is Your Kitchen pavilion in Guangzhou, China serves as a multifunctional space blending a greenhouse, an outdoor kitchen, and a living room.
Constructed with angle steel and polycarbonate sheets, the pavilion can be enclosed as a greenhouse or opened as an outdoor living space.
The modular elements of the pavilion allow for flexibility and reconfiguration with movable furniture, such as vegetable growing racks, kitchen counters, and folding tables.
The pavilion promotes agriculture and social connections by remediation of contaminated soil, rainwater harvesting, and fostering a conducive environment for plants.

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Dezeen

266

Image Credit: Dezeen

The 10 most hotly debated design and architecture stories of 2024

Dezeen has rounded up the year's most hotly debated design and architecture stories. Two ongoing stories dominated the debate this year: plans for America's tallest tower in Oklahoma and the Neom news coming out of Saudi Arabia. Jaguar’s rebranding and the latest from Thomas Heatherwick's Humanise campaign also made it to the list. Other stories that made the cut include Neri Oxman's skyscraper, actor Chris Pratt tearing down a Craig Ellwood-designed mid-century home in LA, Studio Libeskind's social housing project and climate issues arising from the Paris 2024 Olympics.
Plans for a supertall skyscraper in Oklahoma went on to secure full funding and receive approval for "unlimited height", making it set to be the tallest building in the US when complete.
Architecture firm Studio Libeskind's The Atrium at Sumner Houses project, an afforable housing block with 190 apartments for seniors in Brooklyn, New York, sparked debate amongst readers.
Dezeen's regular opinion writer Smith Mordak drew focus onto climate issues arising from the Paris 2024 Olympics and the temperature of the athletes' accommodation.
Thomas Heatherwick again was the talk of the town as we covered 11 Heatherwick stories in 2024 that garnered more than 600 comments between them.
The most talked-about rebrand of the year was that of Jaguar, which generated hundreds of comments across our coverage, with concerns mostly about the "awful mixture of upper and lower case letters".
In February, aerial photos revealed work progressing on The Line megacity, being developed by Neom in Saudi Arabia. The project scaled-back plans, as Saudi Arabia's sovereign wealth fund hadn't approved Neom's budget.
Another opinion piece that sparked the ire of the majority of commenters came from Dezeen contributor Catherine Slessor, who wrote a signature tirade about architecture's famous figures working well into their old age.
More than 50 readers took the to comment section to debate plans from design studio Oxman for a system called "ecological programming" to optimise green architecture.
Actor Chris Pratt had torn down a home by mid-century architect Craig Ellwood in LA.

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