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Logrocket

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Using the power and interest grid for stakeholder management

  • Product management is all about stakeholder management and buy-in from the right stakeholders only happens when you have the right resources and support. One tool that makes stakeholder management more tangible is the power and interest grid, a 2x2 matrix that differentiates four main groups of stakeholders based on interest and power. By identifying the level of power and interest of each stakeholder, you’ll end up with four segments of stakeholders: high power and high interest, high power and low interest, low power and high interest, and low power and low interest.
  • The power and interest grid is ideal for stakeholder management due to its simplicity and efficiency, and evaluating stakeholders by two criteria helps you determine your tailored strategy for each of the four segments.
  • It's a good idea to map some stakeholders as groups if you are working with larger organizations, especially engineering managers who show roughly similar influence and interest, so the grid will be more readable and easier to use than if you had mapped everyone individually.
  • It's crucial to have a clear strategy on how you’ll interact with a particular quadrant to truly benefit from using the power and interest grid, e.g., continuous stakeholder interviews for key stakeholders while a dedicated email thread might be enough for high-interest and low-power people.
  • Reviewing the power and interest grid monthly is essential, as people’s influence and interest change over time. While you don’t require being 100 percent up-to-date with every single stakeholder, ensure you always know who your key stakeholders are.
  • If specific stakeholder segments are uninterested, then make them interested by explaining how the initiative can help them and why it’s crucial for them to care about its success.
  • The power and interest grid is an extremely efficient approach, but it covers only one side of the stakeholder management process. Combine stakeholder identification (e.g., power and interest grid) with stakeholder engagement to master stakeholder management.

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UX Design

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How NOT to activate users: lessons from MyFitnessPal

  • Last week I wrote a deep dive on MyFitnessPal, highlighting great micro personalisation and intense macro personalisation.
  • However, the app had a disappointing 'custom plan' page that gave a rogue calorie goal.
  • The article discusses how certain features of MyFitnessPal can negatively impact user activation.
  • This week's article will delve further into the app's features and user experience.

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Medium

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Breaking the Ice: Building a Product Management Portfolio Without Hands-On Experience

  • Building a product management portfolio without hands-on experience can be challenging, but it's possible.
  • Step 1: Play product manager in your imagination by identifying a problem and creating a fake product to solve it.
  • Step 2: Be a professional product critic by writing reviews and proposing solutions for existing apps.
  • Step 3: Offer your PM superpowers for free to non-profits or small businesses in your neighborhood.

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Medium

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The Evolving Role of Project Management in Agile: Dispelling the Myths

  • Agile doesn't eliminate project management; it transforms it
  • Agile teams still need managers to ensure cohesive work
  • Leadership plays a subtle role in self-organizing teams
  • Agile projects require communication with stakeholders and other departments

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Medium

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Get Paid $1000/Day with Google (FREE) - Make Money Online

  • Learn how to make over $1,000 a day with Google.
  • Use Google to find websites that pay for various types of work.
  • Utilize Google Docs, Google Maps, and ChatGPT to connect with potential clients.
  • Sign up for the Fiverr Affiliate Program to earn commissions by referring businesses.

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Medium

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Product Analysis on Netflix

  • Netflix is a subscription-based streaming service that allows users to watch movies, TV shows, documentaries, and other entertainment on-demand.
  • Netflix’s comprehensive approach to combining personalization, affordability, and exclusive content has solidified its market presence.
  • Netflix aims to reshape the viewing experience by leveraging technological innovation, original storytelling, and localized content to make entertainment accessible to users worldwide.
  • Netflix’s inclusion practices have seen them partner with many organizations for initiatives related to promoting inclusion, both on-screen and off-screen.
  • Netflix’s core values are essential to its operations, consisting of judgment, passion, communication, integrity, curiosity, courage, innovation, selflessness, inclusion, and impact.
  • Netflix encourages creative thinking and innovation in all its processes.
  • With honesty as its core foundation, Netflix has set standards for ethical behavior both externally and internally.
  • Netflix’s initial business model focused on mail-order DVD rentals, emphasizing convenience and choice for consumers.
  • Netflix operates in over 190 countries, with localized content strategies driving strong market penetration.
  • Netflix’s journey from a DVD rental service to a global streaming giant highlights its ability to adapt, innovate, and maintain relevance through strategic market expansions and technological advancements.

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Medium

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The AGILE Methodology from A Dummy’s Perspective

  • The article explains the Agile methodology for product development and compares it against the Waterfall method.
  • Waterfall method is heavily reliant on initial planning and doesn't offer the flexibility to make changes during the project.
  • Agile methodology is flexible and iterative and thrives on feedback and continuous improvement, making it a better choice for product development.
  • Scrum and Kanban are two popular frameworks of Agile methodology.
  • Scrum divides the project into short sprints and focuses on time-boxed iterations and teamwork.
  • Kanban focuses on visualizing work and ensuring a smooth, continuous flow of tasks.
  • Agile promotes discussion, responding to change, and delivering small increments in the project.
  • The article presents Agile as a mindset that embraces change and collaboration to complete tasks smarter, one gumdrop at a time.
  • Agile methodology provides flexibility during product development, making it an excellent approach for experimenting with new projects.
  • The article concludes with an analogy that the Agile method is like building a gingerbread house one gumdrop at a time.

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Medium

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Simplify Your Life and Achieve Extraordinary Results with Focus and Discipline

  • Greg McKeown’s Essentialism teaches the art of focusing on what truly matters by eliminating the nonessential.
  • Gary Keller and Jay Papasan’s The ONE Thing reveals the power of narrowing your focus to a single, impactful goal at a time.
  • Jan Yager’s How to Finish Everything You Start offers a practical approach to building habits and staying consistent until the end.
  • Essentialism, The ONE Thing, and How to Finish Everything You Start offer timeless strategies for taking control of your time, focusing on what truly matters, and completing projects that bring you closer to your goals.

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Hackernoon

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This Monetization Approach Is Becoming More Prominent in Software Sales

  • Subscription software monetization is clearly popular today.
  • Approximately 9 out of 10 (89%) of software suppliers use subscription monetization models.
  • 59% saying that usage-based are set to grow as a percentage of their overall software license revenue between now and 2026.
  • Subscription and usage-based monetization can—and should—coexist to help software producers and IoT device manufacturers take a comprehensive approach to software monetization that helps drive annual recurring revenue (ARR) and optimize sales strategies.
  • A usage-based model helps alleviate the hurdles that can lead to customer churn.
  • 37% will be doing to offer usage-based models to align with customer value.
  • It’s essential for usage-based pricing to implement usage data to help teams from across the organization.
  • Begin with a data-gathering period. Get the telemetry data that will provide a sense of the utilization—the appetite—for occasional use of your software.
  • As customers get accustomed to easy access to your software, you’ll be able to make the shift from free tokens to paid tokens.
  • Gathering the usage data to make it happen will pay off–for you and for your clients, alike.

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Medium

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Product Managers, Architects of Thriving Open-Source Communities

  • Product managers play a crucial role in thriving open-source communities.
  • They establish governance to ensure fair decision-making processes and maintain collaboration.
  • Product managers define contribution guidelines to maintain standards and make engagement easier.
  • They mediate conflicts, fostering trust and focus within the community.

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19 Likes

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Medium

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The Execution Triangle

  • The Engineering Design and Product Management are the team members of execution triangle.
  • Engineering is considered the easiest of the product team roles to understand.
  • The confident understanding of feasibility is the foundation of engineering’s product team contribution.
  • A designer’s intuition about the job to be done, the pain points users face, and the emotional journey of switching to a new solution can turn a functional product into a magical experience.
  • Product Managers are the orchestrators, translating business needs into actionable problems.
  • Value creation doesn’t happen in isolation. It emerges from a disciplined and collaborative triad of engineering, design and product management.
  • In the execution triangle, the roles work in harmony, and product teams unlock the potential to achieve remarkable results.
  • The ability of Design to generate feature prototypes is a superpower on product teams.
  • Together, the triad of Engineering, Design, and Product Management forms a dynamic execution triangle that harmonizes feasibility, desirability, and viability to deliver value.
  • The article aims to illuminate each role in the execution triangle and explore how the interconnected dynamics of the Triad generate value.

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Medium

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Earn $71,494/Day With AI Digital Products For FREE (Make Money Online 2025)

  • Earn $71,494/Day With AI Digital Products For FREE (Make Money Online 2025)
  • Earning such high amounts may seem unrealistic for beginners, but earning around $700 a day is possible.
  • This tutorial explains how beginners can earn money using AI digital products.
  • Options include affiliate marketing on platforms like Wap.com and creating faceless YouTube channels.

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Medium

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Product?

  • Product thinking is about putting humans at the core of technology.
  • Product is the sum of all the parts that deliver value to someone.
  • Organizations strive to mirror the success of tech startups.
  • Engaging with everyone involved and obsessing over design details leads to effective product development.

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Medium

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Live It To Make It

  • Real empathy comes from firsthand experience, not just reading reports.
  • To get closer to your customers, live their lives and use your product as they do.
  • Immersion is a powerful way to gain deeper insight and better instincts.
  • Understanding your customers comes from living like them, not just conducting research.

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www.milkkarten.net

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Great Campaigns Start With Great Copy

  • Starting campaigns with copy helps to validate a concept before it is turned into a formal pitch.
  • Writing a campaign thesis helps to reveal the cracks in the idea and showcase the campaign's opportunities.
  • The big idea can be explained in 2-3 sentences and can help validate the concept and put everything into focus.
  • Copywriting is an essential element for great campaigns, which helps make them true, effortless and emotional.
  • Copywriting can help social media professionals become better strategists and learn more about the target audience.
  • Brands with the most memorable campaigns have a thesis that stays top of mind throughout the launch process.
  • Merits CMO Aila Morin attributes successful campaigns to distilling the thesis years before the product launch.
  • Great copywriters are also great strategists, and copywriting helps create tighter and brighter communications.
  • Creative teams need to bring social teams into the campaign planning process to create better campaigns.
  • Starting campaigns with copy helps to avoid traps, distill the big idea, and put everything into focus.

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