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Medium

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People Listen To People

Multiply has a feature called the quotation generator that allows contractors to create interior work quotations.
Despite curiosity, only 6% of contractors were actually sharing a quotation.
The problem seemed to be that users didn't understand how Multiply could change their lives.
To address this, a video featuring a top user, Manoj, was added to the app's onboarding flow to provide inspiration and a personal touch.

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Medium

225

Founder Mode Leadership: Context-Driven Management for Empowered Teams

Leadership in startups often oscillates between two extremes: delegation and micromanagement.
Founder Mode Leadership is a balanced approach that empowers teams while providing necessary direction.
It emphasizes vision, ownership, and context-sharing to drive results.
This style of leadership offers a powerful framework for modern teams to excel.

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Medium

360

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Lessons in Balancing Business Goals and User Experience: The Magic Eden AirDrop Case

The Magic Eden AirDrop case highlights the challenge of balancing business goals and user experience in product design.
The user flow required users to download and use a mobile app, which generated mixed responses among Web3 users.
The decision to prioritize boosting mobile app downloads and user base over user satisfaction and preferences resulted in unhappy users.
Product Managers should prioritize understanding and respecting audience nuances and finding solutions that align business goals with a seamless and user-friendly experience.

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Medium

108

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The “Roller Coaster Tycoon to Product Manager” Pipeline

Lessons learned from Roller Coaster Tycoon applied to product management
Prioritize work that has the biggest impact on key business goals
Start with constraints, get creative, and address users' most significant problems
Balance between small wins and focusing on true priorities
Mitigate risk, learn from mistakes, and focus on improvement

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6 Likes

Medium

208

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Jobs to Be Done (JTBD) in Information Architecture for an Events Website (Part 2 of 2)

When users are considering attending an event, they want to assess its value.
They look for unique aspects of the event, logistics information, and attendee experiences.
To attend, they need justification, logistical details, social proof, and emotional engagement.
Clear navigation and a well-structured information hierarchy are crucial for a good user experience.

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UX Design

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How MyFitnessPal became MyFitnessEnemy

MyFitnessPal is the biggest health app in the world, with 250 million users across 120 countries.
The app was launched in 2005 and received its first funding round in 2013 for $18 million.
In 2015, Under Armour acquired MyFitnessPal for $475 million.
Five years later, Under Armour sold the app for $345 million, $120 million less than it bought it for.

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Medium

Tackling Fake Profiles: Redefining Trust and Engagement on Hinge

Hinge is taking steps to tackle fake profiles and enhance user trust.
The app is implementing manual verification and AI-driven solutions to identify suspicious behaviors.
They are introducing verified icons and optional selfie checks to ensure authenticity.
Hinge is also considering interactive features and premium subscription benefits to drive engagement.

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Medium

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Why stakeholders love delivery plans (and why you shouldn’t)

Most of the time, when people talk about roadmaps, they're really talking about delivery plans.
A roadmap provides your team with the flexibility to adapt and iterate as they uncover new insights, ensuring every decision aligns with the ultimate goal.
A great roadmap prioritizes outcomes over outputs, drives real value for users and stakeholders alike, and aligns everyone around a shared vision.
Delivery plans are like a house of cards. They crumble under the weight of scope changes, unforeseen delays, or new discoveries.
Delivery plans often crumble under the weight of real-world complexities
One way to avoid this trap - start by educating your team about the differences and how outcomes-driven thinking can drive real value.
The more deeply you and your team understand the distinction between roadmaps and delivery plans, the more effectively you'll steer everyone toward real success.
Focus on building a roadmap that inspires collaboration, fosters adaptability, and delivers true value. Your team, your stakeholders, and - most importantly - your users will thank you.

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Medium

147

Growing your Medium Account And Getting More Visibility For Your Articles Requires

1. Optimize Medium's algorithm by including relevant and popular keywords in your niche to increase visibility.
2. Leverage Medium Publications by submitting your articles to popular Medium publications in your niche for more visibility.
3. Promote your articles on social media platforms like Twitter, LinkedIn, and Instagram where your target audience is active.
4. Engage with the Medium community by publishing and applauding other writers' posts, participating in discussions, and posting regularly to keep your audience engaged.

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8 Likes

Medium

199

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Mastering User Research using the Mom Test

The Mom Test principles can help you master user research and get real insights instead of fluffy feedback.
People may lie to you if they think it’s what you want to hear, so you can't tell them what to build or what their problems are.
Understand the difference between “I-will-pay-to-solve-that problems” and “that's-kind-of-annoying-but-I-can-deal-with-it problems”.
Avoid compliment-creation by deflecting compliments and keeping conversations focused on gathering specific, concrete facts and commitments.
Accidental approval-seeking triggers 'The Pathos Problem,' which leads to fluffy mistruths and extra compliments.
Leaders who embrace negative feedback can leverage it as a tool for growth and excellence.
Don't waste time on unimportant details or avoid important questions just because they are scary to ask.
Avoid successful conversations becoming formal interviews by asking fast, lightweight, and interesting questions.
Polite, vague responses offer little actionable insight. Instead, ask open-ended questions that uncover pain points and validate your solution.
Go to those who supported and believed in you, thank them, and apologize if necessary.

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Medium

234

Swiggy Date Night Gifts: A Revolution in Romantic Dining

Swiggy Date Night Gifts is a feature that aims to enhance romantic dining experiences.
It offers convenient solutions for couples to add surprise gifts during their dates.
This feature is currently in beta testing and is expected to launch in February.
Swiggy aims to redefine how people celebrate love and togetherness with this innovative offering.

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14 Likes

Medium

247

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Pinned Conversations in ChatGPT: A Vision for Streamlined Communication

Pinned conversations in ChatGPT would allow users to prioritize and easily access important discussions.
Users can customize their interaction space by pinning up to five critical conversations.
This feature would simplify navigation and enhance the ability to manage multiple topics effectively.
Pinned conversations could set a new standard for digital communication tools, revolutionizing AI interactions.

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Medium

182

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Navigating Success: Leveraging Google Maps for SMEs/MSMEs deliveries

Google Maps could offer small businesses a solution for delivery tracking, reducing costs and complexity.
Real-time delivery tracking through Google Maps' APIs can enhance transparency and reliability.
Using Google Maps for route planning and delivery management can level the playing field for small businesses.
Integration of delivery tracking into Google Maps could revolutionize business operations and customer service.

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Medium

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What Does a Product Manager Do? A Thorough Look at Today’s Most Dynamic Role

Product managers are essential in delivering value to companies and users.
They act as the customer's advocate and ensure that decisions reflect user needs.
Product managers enhance collaboration through strong relationships and trust.
They leverage tools to inform their decisions and anticipate market changes.

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1 Like

Medium

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Rethinking WhatsApp: A Personal Touch to Messaging Privacy

Customizable privacy controls could enhance user confidence and personal discretion on WhatsApp.
Having a switch to turn business interactions on or off can provide flexibility and separation between personal and professional communication.
A filter to control the visibility of promotional messages can offer a more positive interaction with brands on WhatsApp.
Customizing call settings to allow only selected contacts or blocking calls altogether can enhance privacy and trust on the platform.

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