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Leader Spotlight: Tech-led as a differentiating strategy, with Cristina Fuser

Cristina Fuser is VP, Product at BuzzFeed. Being tech-led and data-led can be a strategic advantage, particularly in the media space. BuzzFeed is one of the first digital media companies, founded as an experimental lab to push the boundaries of what could be done with media and data. BuzzFeed grew alongside social media and the company figured out how to hack growth through the viral spread of information on social media.
From the beginning, BuzzFeed has been quick to spot opportunities in the data and use tech to amplify them, turning them into sustainable traffic or revenue drivers. Being tech-driven means that tech and product development aren’t just about efficiency anymore — they’re driving entirely new editorial opportunities.
BuzzFeed reorganized so that tech and editorial now report to the same leader, who broke down a lot of barriers to collaboration. There is a culture of innovation with the logical creativity approach of using hypotheses to guide problem-solving and decision-making. BuzzFeed encourages buildathons year-round as long as the idea is aimed at improving a metric they care about and enables learning something faster.
BuzzFeed's data team is the largest Cristina Fuser has worked with at any media company. Their PMs work hand-in-hand with product analysts throughout the testing process, prioritizing initiatives by digging into past performance data. Data doesn’t always tell the whole story, and sometimes data contradicts intuition. BuzzFeed adopted an Internet strategy aimed at shortening the amount of time between opening the app and clicking on a recipe.
Ultimately, being tech-led is about embracing a “tech way of thinking” and ensuring that the changes made serve the user’s needs first. This drives satisfaction and long-term success for the business. BuzzFeed is known as the most resilient of the media companies, always reinventing itself at every pivotal moment.

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Logrocket

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Leader Spotlight: Understanding the audience’s ‘so-what,’ with Jann Curtis

In a recent interview, Jann Curtis, Director of Product Management at Granicus, spoke about the importance of understanding your audience's 'so-whats' before beginning any presentation.
She emphasizes that every meeting or presentation should be approached with an understanding of where the people in the room are coming from.
Understanding the 'so-whats' of an audience helps you craft the conversation in a way that provides them with what they hope to get from the conversation or presentation.
To figure out each person’s so-what, it takes empathy and an understanding of that role in the organization.
Jann recommends relying on visuals, metaphors, and examples to help keep an audience engaged.
Feedback must be built into the process of ongoing initiatives, including regular cadences of meetings to touch base on how projects are going.
Jann explains continually tying everything discussed in a meeting back to the goal of the conversation is vital.
Finally, she encourages the repetition of key takeaways a few times during a presentation to ensure that people remember the main points.
Jann also shared that she holds office hours on Friday afternoons, which is a great opportunity for people to do important but not urgent work like strategy thinking.
Finally, she recommends repeating the main points and making them the last discussion points to ensure that audiences leave with an understanding of what was communicated.

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Medium

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The Importance of Process in Developing a Product Roadmap

The root cause of a failed product roadmap is lack of stakeholder alignment, with the VP of Engineering and VP of Sales not being consulted during the planning stage.
Stakeholder buy-in is crucial for the success of a product roadmap, as product development is a collaborative effort across multiple teams.
Engaging stakeholders fosters ownership and support for the final product roadmap.
Before prioritizing features, it is important to answer foundational questions and document them in a concise strategy document.

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Medium

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Rethinking Customer Success and Product Management for a Product-Led World

Customer success (CS) should proactively seek out opportunities to show customers how to use the product in ways that solve their specific challenges.
Building a feedback loop between CS and product teams can provide valuable insights for product improvements.
Data-driven recommendations from CS, based on analytics, can guide customers towards features that deliver results.
Creating vibrant user communities can foster knowledge sharing and offer valuable insights for product enhancements.

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Medium

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How AI Change Managers & AI Sprints Will Redefine Your Business Edge

According to McKinsey’s 2022 Global Survey on AI, half of all organizations have already embedded AI into at least one business function. Gartner predicts that by 2025, AI will be a top investment priority for over 30% of CIOs.
However, for many companies, there is a gap between AI’s promise and its day-to-day reality. Two guiding lights to negotiate this new world are AI Change Managers and AI Sprints.
An AI Change Manager works as a cultural translator, strategic navigator and motivational coach to help you align stakeholders, clarify use cases and build a safe space for learning.
Cultural readiness is crucial, but let’s not forget about speed. Markets move fast, and customers won't wait around. AI Sprints are a practical, hands-on method to turn lofty ambitions into actionable prototypes.
PwC estimates AI could add up to $15.7tn to the global economy by 2030. Those who harness AI today will be tomorrow’s market leaders, not followers.
By 2025, the organizations that invest in people and processes — alongside cutting-edge algorithms — will lead the pack. They won’t just keep up with the future; they’ll help shape it.
Adopting AI Change managers and AI sprints will help you anticipate customer needs, adapt to market shifts in record time, and build products that feel magically intuitive.
Every iteration makes you smarter. Every sprint refines your instincts. Every conversation with your AI Change Manager helps your team feel more empowered.
As we step into the future, organizations that invest in AI powered people and processes will reap benefits. They will lead the pack by shaping the future with humans and machines innovating side by side.
So, adopting new ways of working like AI Sprints and AI Change managers will give you a competitive edge that’s hard to imitate, and help you navigate this strange, new world.

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Medium

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From SWE to Recruiting — Why Hiring Is Way Harder Than You Think

Hiring in startups can be incredibly challenging, with unexpected changes and setbacks.
The process can involve retracting offers, dealing with unresponsive candidates, and facing productivity loss from poor hires.
In small startup environments, every wrong hiring decision has a significant impact on the team.
Recruiters and hiring managers in startups often face high pressure and limited resources.

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Bitsrc

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Enabling Non-Technical Stakeholders to Build UI with Reusable Components

Low code collaboration: empowering non-technical team members to create consistent UIs, suggest code changes, and enhance collaboration.
Bit components are reusable units of software designed for composable application development.
Vetted components ensure design consistency and allow non-technical team members to compose new UIs.
Hope AI bridges the gap between stakeholders and developers by generating and refining UIs using vetted components.

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Medium

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A New Tool as the Solution to All Your Problems?

To distinguish between a genuine opportunity and a misguided quick fix, it's important to understand the root causes of the challenges before considering solutions.
Analyzing past failures helps avoid repeating mistakes and sheds light on simple adjustments that could already make a significant difference.
Exploring possible solutions collaboratively with teams can help identify a potential tool as a solution.
Integrating a new tool involves more than just choosing it; it requires further steps such as adoption and implementation.

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Medium

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The Elephant and the Rider: Understanding NHS Wait Times and Decision-Making

The 'elephant and the rider' metaphor helps explain decision-making and the influence of emotions and logic.
Applying this metaphor to NHS wait times, the rider represents the logical mind while the elephant represents the emotional mind.
The rider might understand the reasons behind long wait times, but the emotional response can overshadow rational thinking.
To navigate this better, the rider needs to manage the elephant's emotions through understanding and improved communication.

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Medium

Building Your Employer Brand Through Exceptional Candidate Experience

Candidate experience directly impacts your reputation as an employer.
Tips to create an exceptional candidate experience: timely communication, personalized interactions, streamlined processes.
Pair efforts with employee testimonials and social media campaigns to showcase culture and values.
Employer branding is about building a workplace people are proud to join and advocate for.

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Medium

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Driving Insurance Attach Rates Through Design and Placement: A Product Manager’s Perspective

Shifting the perception of travel insurance from an unnecessary expense to a valuable safety net was the goal.
Visual design enhancements and user-friendly navigation were implemented to make insurance options more appealing.
Strategic placement of insurance options throughout the booking process maximized engagement and prompted users to consider purchasing.
Data analytics were used to track user behavior and adjust the strategy based on click-through rates and conversion metrics.

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Medium

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Facilitator’s Notes — Firstname Bunchofnumbers

Success in Agile is about delivering value while aligning with the product vision and addressing user needs responsibly.
This scenario highlights the tension between creativity, engagement, and operational security/integrity.
The Developer faces a values-based conflict between user engagement and platform integrity.
Agile teams use collaboration and iteration to resolve competing priorities without undermining the product's vision.

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Hackernoon

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Reach More Readers! BOOST Your Story on HackerNoon

HackerNoon has introduced a new feature called ✨ Boosted Stories ✨.
Story Boost is designed to amplify content by showcasing it on the HackerNoon homepage and newsletter.
Boosted stories increase visibility, establish personal brand, demonstrate expertise, and build credibility.
Users can boost their stories by following a simple process and paying for the feature.

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Medium

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The Power of Critical Thinking in the Age of AI: An Aspiring AI Product Manager’s View

The article highlights the importance of critical thinking when using AI in real-world scenarios.
While AI can provide data-driven insights, it’s essential to evaluate the context and significance of those insights.
Critical thinking helps to synthesize the AI data with human knowledge of the market and user behavior.
AI is valuable in product management but using critical thinking ensures that we don’t blindly follow AI recommendations.
Human critical thinking is the foundation for better, more informed decisions in the age of AI.
AI tools are only as good as the thought and reasoning applied to them.
The combination of AI’s efficiency and human critical thinking is the key to success in today’s fast-paced workplace.
By embracing AI tools while maintaining a strong foundation of critical thinking, we can drive innovation and build products that truly resonate with users.
It’s not just about letting AI do the work, but using AI wisely with the guidance of human judgment.
The article ends on the note that critical thinking will ensure safe driving in the new era of automation and AI.

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Medium

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From Spark to Scale: Mastering the Journey of Building Game-Changing Products

Every great product starts with understanding the audience's pain points.
Create a Minimum Viable Product (MVP) to test your hypothesis with real users.
Listen to user feedback and iterate relentlessly for product-market fit.
Invest in scalable infrastructure and efficient operations for growth.

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