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Leader Spotlight: Complementing processes with tenets, with Drew Doman

Drew Doman is VP of Product at Apptegy, which helps K–12 leaders build a strong digital brand by providing communication tools for website and mobile app creation and a two-way communication platform to connect to the community, enabling teachers to communicate directly with students’ parents and guardians.
Drew talks about leveraging tenets in product management rather than strictly relying on processes, and importance of being data-driven rather than data-dependent,
Apptegy provides different communication tools for a variety of applications and also offers a live feed on most of the websites they build that shows the most important updates for the community.
Drew believes that the job of a really successful manager is creating the conditions for the team to do the best work of their careers.
Drew's philosophy is to rely more heavily on tenets than processes, stating that tenets give product managers frameworks to use when maybe a process does not exist or when they do not want to over-design one.
One tenet Apptegy has been rolling out across the team is being data-driven, but not data-dependent. Drew believes that there is an aspect to product management that is lost when you only emphasize data-driven decisions. Of course, data must be used, but not at the expense of product instincts.
When it comes to prioritization, Drew believes it is essential to understand magnitude, so the team can determine how to allocate resources to address some of the problems.
The Apptegy product team meets every two weeks to discuss all the feedback they have heard and determine priorities. The team also discusses both qualitative and quantitative data in one meeting.
Drew encourages product managers to see the products in action and become users and one of the best sources of feedback.

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Medium

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How AI Voiceovers Are Transforming Media Houses: A Game-Changer for Broadcast and Production

Narration Box is revolutionizing media houses with AI voiceover technology.
The platform offers over 700 AI narrators in 140 languages and dialects.
It employs deep learning models and neural networks for natural language processing and voice synthesis.
The system also includes advanced audio processing, real-time production capabilities, content localization technology, and broadcasting infrastructure integration.

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Medium

367

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Uber Shikara: Reimagining the Dal Lake Experience with Uber’s Touch

Uber Shikara promises to provide a simple and easy way for tourists to experience the beauty of Dal Lake by eliminating the practical challenges associated with booking a Shikara ride.
Uber Shikara operates via the Uber app and currently offers one-hour joyrides for ₹ 800 with a maximum of four passengers per ride.
Tourists can get the benefit of a traditional Shikara ride while seamlessly booking it like an Uber car ride by selecting a Shikara and getting it arrive right at the designated spot.
The service is eco-friendly, retains traditional values by employing local shikarawallas for rowing, and takes care of hassle-free payments with transparent, fixed pricing.
Uber compensates the local boatmen at government rates, making it a sustainable option for tourists and the boatmen who row the boats.
Apart from offering a unique, unforgettable experience, Uber Shikara also ensures a comfortable journey by accommodating the different time schedules and preferences of the travelers.
With the convenience and reliability of Uber's platform, Uber Shikara enhances the traditional Shikara ride by making the entire process much more accessible and enjoyable.
Innovative features like guided audio tours, food services from floating vendors, or augmented reality experiences could further enhance Uber Shikara's tourist appeal.
Uber Shikara is the perfect blend of tradition and modernity that ensures a magical experience while exploring the beautiful destination of Dal Lake.

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Medium

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The Hard Truths and Future-Proof Strategies Every Product Manager Needs to Get Sh!t Done

To succeed as a product manager, you must be comfortable with changing market conditions, evolving customer needs, and disruptive technologies.
Master the art of saying 'no' and prioritize tasks with limited resources.
Fall in love with the problems of your product's users, not your own solutions.
Combine data-driven metrics with user empathy to create resonating products.

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Medium

108

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The Evolution of Product Management: Mastering Tomorrow’s Skills Today

Product managers and leaders must redefine their roles to stay relevant and impactful.
Essential skills, strategies, and tools to master the future of product management are explored.
Tips include asking questions beyond dashboard data, framing meetings around shared success, starting roadmap meetings with customer stories, and pairing agility with decisiveness.
Richard Ewing's books and LinkedIn profile are recommended resources for leveling up in product management.

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6 Likes

Medium

181

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Designing for Humans in a Digital Landscape

Designing digital solutions prioritizes human experience over mere functionality and has the power to transform user engagement into genuine connection.
Emotions and empathy are at the heart of human interactions, making it crucial to design digital experiences that tap into these feelings.
Our digital interactions need to reflect our need for community and collaboration in order to foster genuine connections and deliver an enhanced user experience.
Understanding your users, their likes, needs, pain points and desires, is the first step towards creating human-centric designs.
The more we can make users feel like individuals rather than just another metric, the more likely we are to hit our targets and keep them happy.
Incorporating nostalgic elements can create a sense of comfort and connection within digital solutions and tap into universal emotions.
By focusing on understanding human emotions, we create more empathetic and effective digital interactions and when we design with people at the center, we use AI as an enabler, not the solution
Virtual Reality (VR) and Augmented Reality (AR) unlock unprecedented opportunities to create immersive experiences and foster meaningful connections.
Human-centric design means considering the ethical and environmental impact of our digital solutions to safeguard our future.
At the core of successful digital products lies a deep understanding of human psychology, rather than just focusing on functionality.

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10 Likes

Medium

238

Product Entropy Cycle Framework

Digital products follow a pattern of decay called the Product Entropy Cycle.
The cycle consists of five stages: Initial Excellence, Early Monetization, Optimization Pivot, Aggressive Extraction, and Terminal Decline.
The decline of a product can compromise user experience, privacy, and security.
Recognizing the Product Entropy Cycle can help users make informed choices and support alternatives focused on user value.

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14 Likes

Medium

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Exploring the Problem Space: Thoughts on Data in User Research

Quantitative research is not inherently objective, and qualitative research is not necessarily subjective.
Qualitative research uncovers patterns and provides a structured understanding of human behavior.
Qualitative insights reveal patterns, inform hypotheses, and guide decisions.
Qualitative research is essential for exploring the problem space and defining product strategy.

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Medium

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Beyond Agile: The illusion of progress

Many organizations have focused on efficiency in Agile, neglecting effectiveness.
Efficiency alone doesn't guarantee success; validation of solutions is crucial.
Problem validation and solution validation are important in Agile product development.
Agile development and validation should run in parallel to ensure the right solutions are built.

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Medium

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The Power of Gratitude in Product Management

Gratitude in product management fosters collaboration, builds trust, and creates a positive environment.
Acknowledging team members' contributions beyond their basic tasks enhances motivation and creativity.
Appreciating customer feedback and insights leads to improved product development and success.
Expressing gratitude for team members' adaptability and dedication encourages resilience and progress.

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14 Likes

Medium

416

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The Six-Page Memo

The Six-Page Memo was introduced by Amazon's founder, Jeff Bezos, in the early 2000s.
It encourages deep understanding, avoids oversimplification, aligns decision-making, and enables meaningful discussions.
Silent reading at the start of meetings ensures everyone is on the same page.
Writing the memo involves iterative collaboration to ensure clarity and completeness.

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25 Likes

Medium

156

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Your Employees Can’t Read Your Mind… or Can They?

Leaders often overestimate how much of their contextual knowledge is shared by their teams in the workplace, often leading to miscommunication, misinterpretation and wasted time, according to a study. Known as the curse of knowledge, employees assume that other people know things they don't, making it difficult for the knowledge holder and frustrating for all involved. Radical documentation allows communication to flow more freely and clarifies expectations. Teams that understand better are able to take greater risks and, ultimately, deliver more value.
Each instance of assumed knowledge builds organizational debt, and erodes trust, leading to mediocre work and a lack of initiative. Miscommunicating expectations also contributes to a decline in confidence and a lack of initiative, leading to the departure of high-performing employees. All of the factors caused by assumed knowledge make growth an uphill climb for businesses.
Culture is also a factor in misunderstood expectations. Without explicit communication and mutual understanding, the unspoken assumptions of every person and every team inform their approach to work, stunting productivity and creating an environment of misinterpretation. Without recognizing these factors, it's impossible to address the gaps in expectation and miscommunication.
Making the transition from hidden information, thoughts and ideas to explicit documentation and communication takes commitment and hard work, but it enables everyone on the team to be more productive, effective and successful.
Documentation is one way to help teams be more radical about communicating the information and expectations they need from one another. Each undocumented item is a potential source of misalignment, but a balance must be struck between useful documentation and overinformation that hinders communication.
Aligning everyone around shared goals, strategies and expectations as early in the project as possible is key. Discovering and addressing misalignment early on keeps teams from wasting time and effort on efforts doomed to failure.
Communication is the key to effectively manage knowledge, free it from the confines of one person's mind and unleash it so teams can work together to achieve shared goals. Knowledge that isn't shared can't be leveraged, and every knowledge hoarder is a liability rather than an asset.
Leaders must recognize that if their teams aren't delivering the desired results, they may well bear some responsibility for the shortfall. So, whenever you find yourself thinking "why didn't they know," you should ask yourself why you didn't make expectations more clear.
Encouragingly, addressing the knowledge gap pays dividends. Teams that communicate better are able to take more risks and ultimately provide more value. It takes dedication and effort, but the payoff far outweighs the cost.

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9 Likes

Medium

222

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Shaping the Future: Careers in Human-Computer Interaction

HCI (Human-Computer Interaction) offers diverse career paths.
Potential career paths in HCI include UX/UI designer, user researcher, interaction designer, information architect, and product manager.
Various educational programs and resources are available to get started in each career path.
Continued learning, networking, and staying adaptable are essential in the evolving field of HCI.

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Logrocket

229

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How to master product bundling strategies

Product bundling occurs when you offer multiple products or services together as a single package encouraging customers to purchase items that aren’t as compelling separately.
Benefits of bundling include increased lifetime value, improved satisfaction, competitive advantage, and efficient inventory management.
There are 5 types of bundling strategies:
1. Pure bundling
2. Mixed bundling
3. Mix-and-match bundling
4. Cross-sell bundling
5. Subscription bundling
To effectively implement product bundling, catalog products, analyze customer purchase data, create data-driven bundles, and test bundle performance.
Office 365's evolution demonstrates the power of strategic bundling in delivering value, fostering loyalty, and adapting to changing market dynamics.

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13 Likes

Medium

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Incubating Habits/Addiction: The Hooked Model

The Hooked Model, popularized by Nir Eyal, is a framework used in UX design to create habit-forming user experiences.
The model consists of a four-step loop: trigger, action, reward, and investment.
Product managers can use this model to tap into user psychology and drive sustained engagement and growth.
However, it is essential to use the model with integrity and create products that are worth sticking to.

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