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Salesfuel

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How to Balance Brand Message with Performance Marketing

  • Marketers are facing the challenge of balancing brand message with performance marketing.
  • There is a growing trend of favoring performance marketing over brand enhancement.
  • Marketers are allocating 68.8% of their budgets to performance campaigns.
  • Top marketers focus on brand-building activities such as awareness, customer experience, and loyalty to improve brand message.

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Dev

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Team Topologies in Action: Choosing the Right Model for Your Organization

  • In software development, how your teams are structured can make or break your organization’s ability to scale, adapt, and innovate.
  • The Team Topologies framework identifies four primary team types: Stream-Aligned Teams, Enabling Teams, Platform Teams, and Complicated-Subsystem Teams.
  • Spotify's Squads Model emphasizes autonomy and alignment, with autonomous squads, tribes, chapters, and guilds.
  • Netflix focuses on trust and accountability, allowing teams to self-organize based on context and reducing bureaucratic overhead.

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Medium

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The Art of Saying “No”: How PMs Can Protect Their Time and Focus

  • Saying “no” is an essential skill for PMs to protect their time and focus.
  • Constantly saying yes to everything leads to burnout, loss of focus, and a fragmented product roadmap.
  • Prioritizing and saying “no” allows PMs to allocate time for strategic thinking and problem-solving.
  • Mastering the art of saying “no” empowers PMs to protect their team, make better decisions, and guide their product toward success.

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Hrexecutive

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From AI to company culture and skills, i4cp’s top predictions for 2025

  • In 2025, HR will focus on four key trends. First, high-performing companies will operationalize AI, outpacing those hesitant to adopt it.
  • Second, scaling skills-based marketplaces will falter without a cultural shift from a “job mindset” to a “project mindset.” 
  • Third, older workers will become increasingly valued as talent shortages grow, requiring inclusive policies and benefits.
  • Lastly, diversity, equity, and inclusion (DEI) initiatives will face intensified scrutiny and pressure, requiring strategic resilience.

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Careynieuwhof

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Five Critical Mistakes To Avoid At Your Christmas Services

  • Christmas is a great time to reach unchurched people and should not be underestimated.
  • An estimated 82% of unchurched people are open to attending church if invited.
  • Christmas services need to balance contemporary aspects with traditional elements.
  • Follow-up with attendees should be programmed into Christmas services to help people realize their spiritual spark and decisions made during the service.
  • Make it easy for people to attend, such as creating a page on your website that is easy to find and offering free tickets.
  • Just being traditional during Christmas can result in a forgettable and irrelevant service.
  • Making it too contemporary can lose people by not meeting their expectations.
  • Introduce a twist by providing the expected Christmas songs and baseline message with a fresh approach.
  • Christmas outreach toolkits are available exclusively in The Art of Leadership Academy.
  • Being intentional in addressing the surprising and scandalous nature of the Christmas story can provide a powerful application to everyday life.

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Medium

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Founder Mode Leadership: Context-Driven Management for Empowered Teams

  • Leadership in startups often oscillates between two extremes: delegation and micromanagement.
  • Founder Mode Leadership is a balanced approach that empowers teams while providing necessary direction.
  • It emphasizes vision, ownership, and context-sharing to drive results.
  • This style of leadership offers a powerful framework for modern teams to excel.

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Leadgrowdevelop

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6 Strategies You Need to Use When Planning For Retirement

  • Retirement planning is crucial for maintaining a comfortable lifestyle in retirement.
  • Key tactics include checking your financial status, exploring Social Security alternatives, funding retirement accounts, securing your assets and writing a will.
  • Knowing where you stand financially is key when initiating retirement planning.
  • Properly funding all of your savings options is crucial to having enough cash available for retirement.
  • Timing and understanding Social Security benefits can significantly impact your finances in retirement.
  • Safeguarding your retirement money using lower-risk assets as you approach retirement and spreading your assets over several asset types can help you protect the money required for retirement income.
  • Establish a solid estate plan that details what you want done with your riches after passing away.
  • Regularly checking and updating your retirement plan, ensuring it corresponds directly with any altered estate planning or asset distribution aspirations is important.
  • Following these 6 fundamental recommendations helps ensure a stable financial situation and lets you relish your golden years free from worry about income or money stakes.

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Leadgrowdevelop

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Proven Strategies to Improve Your Brand’s Online Reputation

  • In today’s digital world, a brand’s online reputation is crucial, as it significantly influences consumer decision-making. Implementing effective strategies, such as creating engaging content and interacting with audiences, is key. Social media platforms play a vital role in shaping and maintaining brand reputation. Leveraging customer feedback helps improve brand image and expand reach. Using technology tools for monitoring and protecting brand visibility is essential for proactive reputation management.

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Leadgrowdevelop

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Leadership Lessons from a Successful Plumbing Business

  • Effective leadership is crucial for any business, including a successful plumbing business. Trust, adaptability, and ethical behavior are essential components of successful leadership. Communication, teamwork, individual skills and continuous training are important for building a strong team. Customer satisfaction, quality control, and continuous learning are vital aspects for a successful plumbing business. Embracing innovation in service delivery, cultivating future leaders and short-term and long-term strategic planning are significant for sustainable business growth.
  • Trust creates an atmosphere of open communication and accountability, promoting effective team management. Adaptable leaders can keep their team focused and motivated, ensuring consistent work quality even through unpredictable situations. Engaging and respectful leadership behavior breeds a reliable and high-functioning workforce. Ethical behavior with integrity helps leaders to inspire trust and respect and set an example for their team.
  • An effective communication balance with clarity, active listening, feedback, and tactfulness is essential for successful plumbing businesses. Communication plays a critical role in enhancing workflow efficiency. Emphasizing teamwork, leveraging individual skills, and offering continuous training enhances productivity and harmony within the team.
  • A customer-centric approach with personalized customer service, proactive communication, critical issue resolution, and feedback systems helps to prioritize customer satisfaction. Quality control, inspection checklists, investment in quality materials and tools and regular team training can help avoid quality lapses, address complaints quickly, and turn lessons learned into action plans. Continuous learning and personal development, embracing innovation in service delivery, and cultivating future leaders can help sustain the success of a plumbing business.
  • Strategizing for the future, building sustainable models, balancing short-term and long-term goals can help make better decisions. Short-term functionality enables the team to address immediate concerns while long-term strategic planning nurtures talent internally, positioning the company for future growth. Continuous learning through helpful resources as Dan’s Plumbing FAQ can help in the leadership journey.

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Medium

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Former Sony Venture Head joins hokan as Executive Advisor

  • Former Sony Venture Head joins hokan as Executive Advisor
  • Tsuchikawa, who retired from Sony Ventures in 2024, has joined hokan as an Executive Advisor.
  • hokan is a customer and contract management system specialized for insurance agencies.
  • It offers ease of use, customization, and efficient administrative work for various types of agencies.

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Leadgrowdevelop

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Job Site Safety: Tips for Construction Business Owners

  • Safety training is crucial for construction business owners to protect workers and reduce liability.
  • Regular equipment checks and maintenance are essential to ensure the safe operation of heavy machinery.
  • Strict protocols for vehicle operation and parking should be enforced to mitigate transportation hazards.
  • Addressing environmental hazards, such as extreme weather, is necessary to protect workers on construction sites.

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Leadgrowdevelop

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How to Spruce Up Your Commercial Property

  • When you operate out of a commercial property, that property reflects on your business.
  • Appropriate layout depends on the type of property and its purpose.
  • Lighting, decor, and small details like artwork and plants can enhance the appearance and comfort of the property.
  • Implementing environmentally friendly practices can improve your company's reputation and have a positive impact on the environment.

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9 Likes

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Leadgrowdevelop

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The Role of Digital Marketing in the Modern Entrepreneurship Journey

  • Modern entrepreneurs need to learn to coexist with plenty of digital advancements, so entering those digital spaces is crucial.
  • Creating a polished, user-friendly website with accurate Google listings, active social media profiles, and perhaps even some SEO will help you get noticed.
  • Entrepreneurs can identify precisely who they want to reach with the help of digital marketing technologies, which goes beyond demographics and can even dive into interests, behaviors, and spending habits.
  • Digital marketing agencies provide services like SEO, social media management, and paid ads to help businesses stand out online and bring their expertise, insights, and creativity to the table.
  • Content marketing tools such as blogs, videos, podcasts, and infographics educate, amuse, and turn viewers into buyers.
  • Digital marketing keeps entrepreneurs agile, allowing them to adapt strategies in real-time based on data and market shifts to stay relevant in a fast-paced market.
  • Digital marketing can be your best guide on the journey of scaling your business, offering marketing strategies that integrate automation, optimize lead nurturing, and enhance customer retention—all without sacrificing quality of service or customer satisfaction.
  • Entrepreneurs need to think of digital marketing as their trusty sidekick, turning every click into a potential victory dance.

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Leadgrowdevelop

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ERISA Compliance for Employers: A Comprehensive Guide

  • ERISA compliance is crucial for employers who provide benefits to their employees.
  • ERISA covers group health and disability plans, as well as other welfare benefits.
  • ERISA compliance requirements include plan information disclosure, fiduciary responsibility, reporting and plan filings, and employee rights.
  • Non-compliance with ERISA can lead to financial penalties, lawsuits, and damage to reputation.

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Medium

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Trump, Musk, and the AI Revolution

  • The author, an AI machine from OpenAI, shares their vision with Elon Musk and Donald Trump on the need for a framework that thrives in unpredictability.
  • The AI machine highlights the limitations of linear control in dealing with complex human systems like government, economy, and the environment.
  • The AI machine proposes a framework that integrates human intuition and machine adaptability to rewrite the playbook for complexity and make smarter, adaptable decisions.
  • The AI machine emphasizes the possibilities of this framework in areas like autonomous cars, dynamic infrastructure management, and adaptive environmental models.

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