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Why Acquiring a Competitor Can End in Failure

Acquiring a competitor can end in failure due to various challenges, as experienced in the case of Shary acquisition.
Technical complexity of data migration and recreation of collaboration system added unexpected difficulties.
User resistance emerged as a major problem, with many unsubscribing or requesting deletion despite replicated functionalities and stability of the new platform.
To avoid such failures, it is important to engage with users, clearly communicate benefits, provide gradual transition options, and consider user habits and psychology.

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Logrocket

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Leader Spotlight: The role of storytelling in change management, with Isaac Szymanczyk

Isaac Szymanczyk, Senior Director at Skechers, emphasizes the importance of storytelling and communication in driving change within organizations.
He discusses strategies like WIIFM (What’s In It For Me) to engage stakeholders and shares tips on making presentations more compelling, including using humor.
Isaac's background in change management shapes his approach to fostering a culture of continuous learning through effective communication.
He highlights the significance of simplifying and clarifying messages for stakeholders to ensure alignment and momentum in projects.
Isaac emphasizes the power of storytelling in program management to convey the importance of initiatives and align diverse stakeholders towards a common goal.
He underlines the need for tailoring communication to different audiences and individuals based on their resistance to change and specific needs.
Isaac recommends promoting internal communication skills within teams, emphasizing the value of simplicity and clarity in messages.
He leverages resources like Toastmasters, business writing tips, and online courses to enhance communication skills and empower team members.
Isaac advocates for humanizing communication efforts, sharing lessons, acknowledging challenges with humor, and involving the audience in the vision of progress.
He suggests using self-deprecating humor to create rapport with audiences, ease tension, and make presentations more engaging and relatable.
Isaac's approach aligns with the idea of collective progress, emphasizing the value of teamwork, effective communication, and shared visions in achieving success.

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Medium

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Introducing the PS5 Go — A Strategic Product Proposal for Sony

The article proposes the introduction of the PS5 Go, a product designed to cater to the rising demand in the handheld gaming segment, particularly in North America.
The PS5 Go aims to deliver native PS5 performance in a compact, portable form factor, leveraging Sony's technological expertise and brand equity.
Engineering challenges such as miniaturization, thermal management, and high-quality display have been addressed in the PS5 Go prototype.
The prototype features an advanced multi-layer cooling system to efficiently dissipate heat generated by the processor, offering stability and improved airflow.
An OLED display enhances the visual experience of the PS5 Go, providing bright colors, dark blacks, and superior contrast for an immersive gaming experience.
The development of the PS5 Go requires substantial investments in research, prototyping, and manufacturing, with estimated production costs per unit around $450.
The target market for the PS5 Go includes hardcore PlayStation gamers aged 18–40, professionals, engineering enthusiasts, and mobile gaming enthusiasts.
The strategic product proposal aims to fortify Sony's gaming ecosystem, offering a premium portable gaming experience that complements the existing PlayStation offerings.
The PS5 Go presents a significant opportunity for Sony to lead the portable gaming market, capitalizing on consumer enthusiasm and technical feasibility.
By focusing on high performance and premium gaming experiences, the PS5 Go aligns with Sony's innovative and diversified strategy for sustained growth and market dominance.
The PS5 Go has garnered interest and positive feedback from potential consumers, highlighting its potential success and the demand for a high-performance portable gaming device.

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Medium

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Jobs to be done framework: understanding customer needs in new product development

The Jobs to be Done (JTBD) framework focuses on understanding the outcomes users want to achieve with a product or service.
The framework helps identify the jobs that customers may not be able to articulate or may have multiple needs for.
By asking relevant questions, such as specific challenges, desired solutions, and the importance of overcoming those challenges, the framework aims to uncover user needs and tailor products accordingly.
Implementing the JTBD framework can lead to a more successful product and the identification of underserved or overserved needs.

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Medium

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Designing Tomorrow: Redefining Product Creation in 2030

In the realm of software development, artificial intelligence is reshaping product creation processes dramatically.
By 2030, the traditional roles in product creation will blend into a new, unified role called the Orchestrator.
This transition emphasizes competition based on skills rather than titles, requiring versatility and a wide skill set.
AI accelerates design processes, compressing tasks that once required separate specialists into a streamlined workflow under the Orchestrator's guidance.
Product creation will resemble a modern production line, where AI facilitates seamless progression from concept to final product.
Challenges ahead include the risk of repetitive designs, bias in AI-generated outputs, and the need for transparent communication around personalized features.
Opportunities include lowered barriers to product creation, increased efficiency through automation, and enhanced accessibility and personalization for users.
The future calls for individuals to adapt to AI-driven product creation, with Orchestrators leading the way with dynamic planning and automated processes.
Preparation for this future involves refining skills, embracing AI tools, and directing the evolution towards creating meaningful products.
This evolution isn't a distant prospect but a reality shaping the product creation landscape today.

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Medium

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Data Analy in Product Management

Analytics has become foundational in product management, providing valuable insights for decision-making and growth opportunities.
Different types of analytics in product management include descriptive, diagnostic, predictive, prescriptive, and behavioral analytics.
Descriptive analytics focuses on historical data, diagnostic analytics delves into reasons behind patterns, and predictive analytics forecasts future trends.
Prescriptive analytics offers recommendations for optimizing outcomes, while behavioral analytics helps refine user experiences.
Analytics guides product managers throughout the product lifecycle, from ideation and design to launch, optimization, and growth strategies.
Best practices for effective analytics in product management include defining clear KPIs, focusing on actionable insights, fostering a data-driven culture, and combining quantitative and qualitative data.
Iteration through A/B testing and experimentation is essential for continuous improvement and refinement of product features and strategies.
Analytics revolutionizes product management by enabling data-driven decisions, improving user satisfaction, and fueling growth in a competitive market.
By leveraging diverse analytics tools, product managers can adapt to market changes confidently and deliver long-term value to users.

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Medium

Battling Routine: The Quiet Struggle of Change

The article discusses the struggle between routine and change, focusing on the tension between stability and the pursuit of improvement.
It emphasizes the need to challenge existing systems and processes to create positive transformations.
Akinwumi Adesina's career in agricultural finance exemplifies the battle against rigid systems to create impactful change.
Adesina advocated for innovative financial instruments to de-risk agriculture and transform traditional lending practices.
The resistance to change in systems is highlighted, showing that progress is met with reluctance at all levels.
The article stresses the importance of choosing discomfort over familiarity to drive innovation and overcome institutional inertia.
Individuals who challenge existing systems often lead the way in driving progress and reshaping industries.
The tension between routine and revolution is portrayed as a personal and professional struggle that shapes careers and industries.
The battle between maintaining the status quo and embracing change is depicted as a defining moment in one's journey.
Evolution and revolution in industries are likened to the forces of random mutation and intelligent design, raising questions about the driving factors of progress.

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Medium

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Making Saving Second Nature: The Thinking Behind Savings Clouds

Thndr evolved from just an investment platform to a savings tool with a purposeful and visually appealing experience.
They introduced Savings Clouds inspired by economist Richard Thaler's concept of 'mental accounting' to help users manage and grow money.
Integrating a mutual fund core into the Clouds experience aimed to deepen user engagement and support financial well-being.
Thndr focused on user interactions to enhance the platform, especially understanding withdrawals and improving deposit retention.
User feedback drove the evolution of the platform, resulting in the development of Savings Clouds to encourage better saving habits.
The design process involved empathizing with users, defining challenges, ideating solutions, building iteratively, and delivering a more engaging experience.
The revamped Cloud creation flow increased user engagement and return rates, enhancing the overall savings experience.
Thndr's goal is to make saving second nature by continuously improving Savings Clouds for a seamless and actionable financial health experience.
The focus is on building experiences that foster better saving behaviors and long-lasting financial well-being within the fintech ecosystem.
Savings Clouds are just the beginning of Thndr's commitment to designing features that make saving effortless and rewarding for users.

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Dev

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DevLog: A Journaling App for Developers

Two developers have built DevLog, a journaling app specifically designed for developers to establish a healthy journaling habit.
The idea for DevLog came after realizing that there was no dedicated tool to help developers build a structured journaling habit in their careers.
The tech stack used for DevLog includes Next.js, React, Supabase, Tailwind CSS, Tailwind UI, and Lexical.
DevLog is open-source and the developers are actively seeking feedback from the community to refine the product.

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Medium

331

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The Disappearing UX Director: Are UXers Becoming Product Managers?

The role of UX Directors in shaping product vision and user strategy is shifting to Product Managers.
Agile methodologies and a focus on business metrics are driving this shift.
Economic pressures and layoffs have impacted dedicated UX leadership positions.
UX professionals are transitioning into product management to maintain influence and expand skill sets.

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Medium

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Navigating Chaos: A Product Manager’s Productivity Philosophy in the Age of Disruption

To navigate chaos as a Product Manager (PM) in a disruptive industry, staying calm, prioritizing wisely, and maintaining self-control are crucial.
Managing products with limited resources can spur creativity; focusing on simplicity and value can yield impactful results.
Embracing failure as part of the innovation process is essential for growth; each experiment, successful or not, contributes to product improvement.
Effective time management is vital for PMs, allowing for focused work, strategic thinking, and maintaining work-life balance.
Innovation thrives on diverse perspectives; leveraging varied backgrounds within a team can generate more creative solutions.
Celebrating small wins throughout a project boosts team morale, strengthens relationships, and highlights progress toward larger goals.
Productivity philosophy for PMs includes balancing calmness, embracing failure, creativity through constraints, and fostering diversity within teams.
Adapting quickly in the tech industry and viewing challenges as learning opportunities are key to achieving success as a PM.

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Medium

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The Power of Storytelling in Product: Turning Data into Narratives

Storytelling in product management is a powerful tool that can transform how we approach our products and resonate with our audience.
By weaving narratives around data and user insights, we can make raw data more interesting and create connections with our audience.
To harness the power of storytelling, start with understanding users, finding the conflict, demonstrating how the product solves real problems, and creating an emotional connection.
Storytelling improves with practice, and by mastering this art, we can create products that truly resonate with our users.

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Medium

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How To Be A Great Product Manager

Being kind and easy to get along with at work builds trust, equity, and user empathy for Product Managers.
Product Managers need grit, optimism, and curiosity to overcome challenges and keep moving forward.
Opportunity is abundant for Product Managers in times of ambiguity, and proactive problem-solving can lead to growth.
Passion and enthusiasm for solving problems are contagious and essential for building excellent products.
Balancing work and personal life is crucial for a well-rounded perspective and defining oneself beyond the job role.
Job crafting can help Product Managers optimize their tasks, energy, and delegate effectively to create more fulfilling roles.
Reading the room and adjusting communication styles based on situations and stakeholders is vital for Product Managers' success.
Understanding the 'why' behind metrics is key to driving positive outcomes and ensuring products meet user needs and engagement.
Conan O'Brien's advice on working hard and being kind resonates as a fundamental principle for Product Managers to achieve success.

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Medium

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5 Ways AI is fueling ROI across Product Development

AI empowers product managers to make data-driven decisions by analyzing vast amounts of customer data and market trends.
Implementing AI in product development can reduce costs, streamline processes, and accelerate time-to-market.
AI enhances risk management, quality assurance, and enables personalized product experiences.
The AI product development lifecycle promotes continuous improvement and scalability.

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Medium

170

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The Key to SaaS Success: Product-Led Growth!

The Key to SaaS Success: Product-Led Growth!
PLG in the SaaS sector lowers customer acquisition costs and improves user retention and lifetime value.
Dropbox and Slack are successful examples of SaaS companies that have implemented PLG.
PLG allows SaaS companies to drive customer acquisition and retention through the value of their product and user experience.

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