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Great Product Management Series

The biggest impact and value-add of a good Product Manager is strategic - laying out the overall business and product vision, identifying key needs, building a strong business case, defining the product, and Commercialization and Go-to-Market strategy.
Tactical tasks such as market research, user research, UX design, marketing collateral, and product operations are secondary functions for Product Managers.
When a Product Manager is not present from the start, others take ownership of key PM functions, leading to confusion when a new PM is hired.
One important function of a Product Manager is to envision the future with more clarity and detail than any other team member, painting an inspiring vision for the team and gaining alignment from stakeholders.

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Immersivelearning

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The Future of Product Design with Immersive Technology: Transforming Engineering in the Industrial Metaverse

Siemens and Sony are collaborating to deliver Immersive Engineering for the industrial metaverse, combining Siemens’ NX software with Sony’s XR HMD (SRH-S1).
The XR HMD features high-definition 4K OLED Microdisplays, rendering technology for realistic 3D object rendering, and controllers optimized for interaction.
This collaboration aims to revolutionize mixed reality in engineering, supporting global collaboration and co-creation on 3D CAD data.
The industrial metaverse vision involves creating a virtual world for real-time collaboration to address challenges and drive innovation.
Siemens is making immersive technology more accessible to help solve real-world problems efficiently and sustainably.
Immersive technology facilitates product engineering, enabling designers and engineers to collaborate effectively and validate parts before manufacturing.
Siemens’ Immersive Engineering solutions include NX Immersive Explorer, NX Immersive Designer, and NX Immersive Collaborator.
NX Immersive Designer allows direct interaction with product prototypes and menus using Sony’s Ring and Pointer controllers.
The collaboration between Siemens and Sony introduces a new era in immersive product engineering, enhancing design processes with high fidelity and real-time interactions.
Immersive technology is revolutionizing how industries approach product design and engineering, offering a more interactive and collaborative environment.

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Medium

356

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The Concert, the Spectacle of Sales: Between Rebellion, Complexity, and Purpose

Selling is not about expanding at any cost. Growth for the sake of growth is the logic of a cancer cell, not of a business that intends to endure.
Sales that truly work come from well-executed improvisation, not rigid processes and frameworks. Business should focus on direct interaction with decision-makers.
Successful sales involve selective targeting and rejection of bad deals, focusing on long-term profitability rather than desperate selling.
The key to effective sales is not convincing, but creating a product or company that delivers value and inspires loyalty, turning customers into long-term brand advocates.

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Medium

346

How to Do Software Engineering in a Product Company

Understanding the business domain deeply is crucial in a product company.
Building technically excellent but practically useless solutions is a risk without a strong grip on the domain.
Balancing technical feasibility with product requirements is essential in translating knowledge into software deliverables.
Engineering and product teams should work together to consider business goals and technical realities.

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Medium

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The Product Punk Project

The Product Punk Project aims to improve patient and physician communication and collaboration using AI tools and insights.
The project involves comparing synthetically-derived insights with human-centered insights and merging them together.
Multiple AI platforms like ChatGPT, Claude, and Notebook LM will be used to enhance product discovery, definition, design, and delivery stages.
The objective is to understand the utilization of general purpose AI platforms in new product development and identify areas for improvement.

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Medium

226

How To RUIN A Business With Ideas…

Shiny New Idea Syndrome can lead to ruining a business.
Lack of accountability and not relying on others for decision-making can contribute to this syndrome.
Focusing on shiny new ideas without considering the bigger picture or the target audience can be detrimental.
Having a team of marketing professionals, conducting AB testing, and taking customer feedback into consideration are important for success.

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Medium

382

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The Product Punk Manifesto

AI is not replacing us — it’s demanding that we evolve.
The emergence of Product Punk - a blend of design, product, and development expertise with the use of AI tools to accelerate innovation.
Product Punks must bridge gaps, integrate AI, and promote a machine-assisted, user-centered culture.
Working in ways that are generative, ethical, and value-driven to stay ahead, while machines become creative partners.

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Medium

How to Build a Sticky Product. The Science Behind User Retention

Successful products create habits by embedding themselves into users’ daily routines.
Retention has multiple layers such as Activation Rate, Day 1 Retention, Engagement Rate, Monthly Retention Rate, and Churn Rate which help in understanding user engagement over time.
To build user retention, implement intentional strategies such as reducing friction in onboarding, personalizing user journeys, offering milestone rewards, and using push notifications to remind users of value.
Common mistakes leading to user churn include bad onboarding, low engagement features, ignoring competitive threats, and over-reliance on discounts.

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Link In Bio

254

Image Credit: Link In Bio

How to Build a Social Media Portfolio

Building a social media portfolio can be a daunting task that many professionals put off due to the extensive work required.
Tools like Gondola can help aggregate posts worked on, but individuals often desire a platform to editorialize their work for prospective employers or clients.
Inspiration from others' portfolios, like that of Social Media Marketing Manager Alex Hao, can motivate individuals to finally create their own portfolios.
Alex's portfolio, designed to resemble a social platform, efficiently showcases brands worked with and provides insights into various strategies employed.
Key elements of the social media portfolio creation process include focusing on creative execution and strategy, making work speak for itself, and crediting collaborators.
When creating a social media portfolio, consider the ownership of projects, clarity on your capabilities, and showcasing work that reflects your skills effectively.
Importance of collaboration in social media workflows is highlighted by crediting collaborators in portfolios to acknowledge their contributions.
Advice for those overwhelmed by creating a portfolio includes starting small, celebrating achievements, seeking help, and gradually improving the portfolio over time.
Resources provided include examples of social media portfolios for inspiration, platforms for portfolio creation, and a list of designers to potentially collaborate with.
Joining communities like Link In Bio Discord can provide valuable support and insights for individuals working on social media portfolios and related projects.
Consider utilizing free resources or educational expenses to enhance your skills and portfolio, and share your own portfolio for feedback and inspiration.

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Medium

142

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Must-Have Material Tools for Crafting Quality Content

Crafting quality content requires essential tools to enhance production and creativity.
Choosing the right tools shapes how your audience perceives your work, emphasizing professionalism.
From cameras to microphones, investing in quality equipment is crucial for engaging content.
Starting with entry-level options and gradually upgrading can significantly impact the quality of your content.
Selecting the appropriate camera and gear is essential for achieving great visual results.
Accessories like tripods and gimbals enhance stability and motion in your videos.
Lighting plays a key role in content creation, with options like LED panels and ring lights for different effects.
A good computer mouse, storage solutions, and ergonomic setups contribute to overall productivity.
Audio quality is vital, with microphones tailored to specific content types and tools for noise reduction and monitoring.
Investing in editing software, hardware, and additional gear like color grading panels elevates the post-production process.

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Medium

364

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People don’t think what they feel: Understanding “surface-level intent”

Surveys and direct feedback are useful tools, but they must be interpreted with caution.
Survey responses can be misleading, referred to as 'surface-level intent.'
Surface-level intent can be transient and may not reflect future behavior.
To gain a more accurate understanding, organizations should supplement survey data with behavioral data and contextual inquiries.

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Medium

267

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EP 1: How It All Started

A fan of the Korean national team created an app to make friendly bets on matches.
The app allowed friends to predict starting lineups and final scores for matches.
The goal was to create something fun for soccer fans and promote the local K League.
The creator spent hours after work developing the app.

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Medium

102

How Technical PMs Can Write PRDs That Drive Business Impact: A 3-Step Framework

To write impactful PRDs, Technical PMs should avoid technical terms and focus on concise, compelling language.
Using a zoom structure, Technical PMs can start with a high-level summary and then provide details for both business and technical audiences.
Incorporating AI tools can help shape PRDs and provide insights into the broader AI landscape for product managers.
Structuring the PRD in layers, from Executive Summary to Technical Details, allows readers to engage at their comfort level and keeps the main focus on business impact.

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Medium

436

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High-Impact and Inspirational Communication

Effective communication is crucial for leading high-performing teams and inspiring belief in the organization's vision.
Craft messages that resonate with stakeholders and motivate teams to excel by focusing on impact and relevant KPIs.
Frame challenges as opportunities for solutions, control the narrative in meetings, provide context for tasks, and define actionable next steps.
Show empathy, encourage feedback, be vulnerable, collaborate across departments, and tailor messages to stakeholders' priorities.
Use stories to convey data effectively, keep communication authentic, use vivid details, and give credit to the team.
Understand Maslow's pyramid and 'The Five Dysfunctions of a Team' framework for crafting personalized, inspiring messages.
Ensure clarity in written communication to avoid misinterpretation, and leverage synchronous communication for real-time feedback and innovation.

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Medium

280

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One Less Boundary Between Engineering, Product, and Marketing

The boundary between engineering, product, and marketing is being reimagined.
Previously, marketing and core application were developed separately.
A distribution-first approach is being adopted, prioritizing demand generation.
New possibilities are emerging, where marketing and core app functionality coexist.

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