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311

How&How on ignorning “don’t touch the logo” mandates

How&How faced the challenge of rebranding Big Cartel while keeping the existing logo, which is often a designer's nightmare but seen as a challenge by the team.
Clients often resist logo changes due to perceived brand equity, but this can be overstated, especially for growing companies.
Personal attachments to logos, like those designed by founders or family members, can complicate rebranding processes.
The agency commissioned research to address logo shortcomings and emphasized the importance of the logo fitting into the broader brand system.
Effective brand positioning work requires aligning the logo with the company's character and strategic evolution.
How&How aimed to give Big Cartel a 'new lease of life' with a repositioning strategy centered around 'Goodbye caution.'
Presenting various design routes to the client initiated a discussion on the need for a new logo to match the brand's new direction.
The new scrappy visual direction for Big Cartel retained the spirit of the original logo while evolving it to better represent the brand.
Building trust with clients allows agencies like How&How to guide them towards creative decisions that may initially seem off-limits.
The rebranding success with Big Cartel demonstrated the importance of strategic brand evolution and client-agency collaboration.

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Designweek

How&How on ignoring “don’t touch the logo” mandates

How&How partnered with Big Cartel for a rebrand but were mandated to keep the existing logo, posing a unique challenge for the creative team.
Clients often resist logo changes due to perceived brand equity, though this may be exaggerated, especially for evolving companies.
Personal attachments to logos can complicate rebranding efforts, necessitating research to show where improvements are needed.
A logo is just one aspect of a broader brand identity system, with strategic positioning often requiring logo updates for coherence.
For Big Cartel, How&How introduced a new positioning strategy of 'Goodbye caution,' breathing fresh life into the brand established in 2005.
The rebranding process involved presenting multiple design routes to spark a conversation on the necessity of a new logo aligned with the revamped strategy.
How&How successfully evolved Big Cartel's logo to reflect the brand's independent spirit and energy, garnering client approval for the design overhaul.
Establishing trust with clients enables designers to push boundaries and guide them towards creative solutions beyond their initial expectations.
The process of rebranding involves showing clients what they could have, beyond what they think they want, to facilitate taking a creative leap forward.

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UX Tweak

250

Image Credit: UX Tweak

Best 11 Lifecycle Marketing Software in 2025

Lifecycle marketing software automates and personalizes engagement throughout the customer journey, enhancing interactions and conversions.
Choosing the right software depends on goals, required features, integrations, and team size, aiding in optimal business growth and customer engagement.
Customer lifecycle marketing involves continuous engagement from awareness to post-purchase, catering to real customer needs for effective communication.
Customer lifecycle marketing software automates marketing tasks, enabling segmentation, personalization, and effective data analysis for a tailored customer journey.
Benefits of implementing lifecycle marketing software include improved customer engagement, retention rates, operational efficiency, and data-driven insights for better strategies.
Selecting the right software involves aligning capabilities with business objectives, ensuring essential features, seamless integration, scalability, and user-friendly experience.
Top 11 lifecycle marketing software tools for 2025 include UXtweak, HubSpot, Marketo Engage, Venngage, ActiveCampaign, Salesforce Marketing Cloud, EngageBay, Pega 7, ChurnZero, Mailmodo, and CRM Creatio.
Key features, pros, cons, reviews, and pricing details are highlighted for each software, catering to different business needs and sizes in enhancing customer lifecycle management.
Investing in the right lifecycle marketing software is crucial for businesses to streamline marketing efforts, reduce churn, and personalize customer experiences throughout their journey.
R.A.C.E. strategy marketing approach along with the recommended software tools can optimize customer engagement, retention, and enhance overall user experience.

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UX Design

389

Image Credit: UX Design

CSS Grid with Galaxy layout: now available in Figma

CSS Grid, a powerful layout system for web, has evolved over nearly two decades and is now available in Figma in 2025.
Using CSS Grid, the author reimagined the Galaxy installation artwork by Korean artist Kim Eull on the web.
Challenges faced in recreating the Galaxy layout precisely in Figma Grid, such as limitations in row and column gaps.
Insights on CSS Grid structure, properties, and values, with a focus on grid-area and grid-template.
Reflections on the process, including implicit vs explicit grids, height in CSS, and the use of fr units for responsive design.
Resources and demos showcasing the diverse possibilities of CSS Grid beyond basic layouts, encouraging creativity and exploration.
A gratitude note to creators and advocates for CSS Grid resources, with suggestions for further learning and inspiration.
Author welcomes feedback and interactions to improve the article, inviting comments and engagement via Bluesky or LinkedIn.

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UX Design

125

Image Credit: UX Design

Building it once: how to succeed in tying design decisions to business outcomes

To succeed in tying design decisions to business outcomes, start by creating small wins that show immediate impact rather than waiting for larger-scale projects to show results over years.
Connecting the dots through behavior change is crucial for designers to showcase the impact of design on business outcomes.
Understanding your audience, especially decision-makers and their priorities, is vital in making a difference with your design decisions.
Consistency in approach matters more than making constant changes, as showcasing a proven design process with successful outcomes can help gain stakeholder buy-in.
The first steps in tying design to business outcomes can be challenging, but starting small and focusing on audience needs can pave the way for future success.
Designers should focus on translating their design impact into metrics that decision-makers care about, such as revenue and cost savings.
Breaking down design projects into smaller features can help demonstrate the impact of design on business metrics and align stakeholders with the design process.
Building trust in your design process and articulating the impact of your design work can make it easier to gain buy-in for future projects within or outside your current company.
Starting with a small win and understanding how to communicate design value to decision-makers are essential steps in making a real impact through design decisions.
Ensuring consistency in your design approach and showcasing successful outcomes can help build credibility and trust in your design process.

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UX Design

333

Image Credit: UX Design

What AI still doesn’t understand (and why designers need to step up)

AI is starting to take over tasks traditionally done by designers, such as interface prototyping.
In fast-paced environments like startups, generative tools are replacing traditional design steps.
AI coding assistants are making software development more accessible to product designers by helping turn creative ideas into functional products.
Designers are required to adapt and provide strategic direction and thoughtful contributions as AI continues to play a larger role in design processes.

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UX Design

121

Image Credit: UX Design

Why is everyone on the team a UXer? Layers of player experience

The article explores the concept of player experience within game development, emphasizing the importance of designing products through which users gain experiences.
The layers-components influencing the perception of a game are categorized into functionality, usability, aesthetics, and fun.
Functionality ensures the game operates smoothly without technical issues like crashes, freezes, or poor optimization.
Usability focuses on making the game easy and convenient to use by reducing cognitive and physical loads during interaction.
Aesthetics, spanning visual, auditory, tactile, taste, and scent aspects, contribute to the game's appearance and sensory experience.
The fun layer determines the desirability of a game, highlighting the significance of providing an engaging and enjoyable experience for players.
The article delves into components like motivation, emotions, flow, and ethical responsibility in creating a fun and memorable gaming experience.
It also mentions the impact of a game's brand, company philosophy, and team collaboration on player loyalty and perception.
Overall, the article underscores the complex and interconnected nature of designing player experiences in gaming, emphasizing the role of various teams and stakeholders.
Games not only offer entertainment but also serve as a medium for exploring social, ethical, and psychological themes, providing players with immersive and thought-provoking experiences.

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Architecturesideas

415

Image Credit: Architecturesideas

19 Breakfast Nook Ideas for Every Kitchen | Design Inspiration

Breakfast nooks offer a charming way to create a cozy dining spot or reading corner in your kitchen.
From utilizing unused corner space to creating a gallery art wall, breakfast nook ideas vary in style and functionality.
Options include traditional wooden tables, retro designs, chic eclectic sets, and cottage charm themes.
For small spaces, consider round bistro tables, creative window seating, or incorporating storage solutions.
Design elements like rugs, lighting fixtures, and wall decor can enhance the overall look of a breakfast nook.
Themes range from modern minimalism to vintage 50s charm, coastal-inspired designs, and simple monochromatic palettes.
Incorporating natural light, smart storage solutions, and personalized touches can elevate the breakfast nook experience.
Seating options can include banquettes with plush cushions, bistro sets, or even restaurant-style booth arrangements.
Lighting choices such as pendant lights, chandeliers, or recessed lighting play a key role in creating the right ambiance.
Ultimately, personalizing your breakfast nook to reflect your style and creating a warm, inviting space is key to enjoying meals in comfort.

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Designboom

Image Credit: Designboom

rethinking architecture’s stage: what to expect from the architect show 2025

The Architect Show, organized by Medexpo, will return for its seventh edition in December 2025 in Athens.
The 2024 edition drew 6,895 visitors and featured over 170 brands offering products related to contemporary architecture and design.
The 2025 edition will focus on new themes, international collaboration, and immersive installations.
The upcoming event aims to provide a platform for exchange, experimentation, and critical engagement while fostering connections across disciplines.

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4 Likes

Designboom

298

Image Credit: Designboom

clouds architecture office imagines an underwater merchant city in mars for venice biennale

Clouds Architecture Office presents Mars Hydrosphere, an underwater settlement proposal for 10,000 people on Mars at the Venice Architecture Biennale.
The city is envisioned to be submerged in a water reservoir to shield against radiation and sustain life on Mars.
The architecture features tensile inflated domes made from transparent film and fiber cables from Earth and 3D printed local regolith.
The settlement leverages subsurface ice for essential resources and is located in a Martian crater, offering both protection and shared communal spaces.
The project focuses on adapting to the Martian environment and limited natural materials by creating a city that integrates with the terrain.
Architecturally, Mars Hydrosphere uses domes that follow pressure and material behavior logic, spanning 400 meters in diameter.
Vertical structures double as circulation shafts and infrastructural cores to anchor the city to the Martian floor, supporting life above.
The city's design incorporates the values of water as a medium, actively utilizing it for thermal insulation, radiation shielding, and resource conversion.
Waste heat from the settlement is repurposed to warm the reservoir, showcasing a sustainable approach to resource use and architectural design.
Mars Hydrosphere by Clouds Architecture Office reimagines life on Mars through a futuristic, water-centric architectural proposal.

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Architecturesideas

103

Image Credit: Architecturesideas

Blackout Blinds: Things to Consider Before Buying for Your Home

Blackout blinds are an effective window treatment that blocks unwanted light, improves privacy, and helps maintain a comfortable indoor environment.
They come in various styles and sizes, offering superior protection against sunlight compared to regular curtains.
Key considerations before buying blackout blinds include understanding your needs, setting a budget, considering maintenance requirements, ensuring security, and matching the aesthetic style of your home.
Choosing the right blackout blinds can provide a perfect blend of comfort, style, and safety for your home.

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6 Likes

Architecturesideas

384

Image Credit: Architecturesideas

Black Steel Doors: Top Design Trends and Ideas for 2025

Black steel doors have become a popular choice for home design in 2025, offering a blend of industrial style, elegance, and security.
They come with various benefits, including durability, high security features, fire resistance, and easy maintenance.
The article explores 11 different types of black steel door designs for different spaces, such as French doors, single panel doors, double doors, sliding doors, and more.
Each design offers a unique style and functionality, catering to modern and traditional interior preferences.
From industrial pivot doors to frosted glass doors, there are options to suit various aesthetics and space requirements.
Black steel barn doors and pocket doors are highlighted for their rustic yet modern appeal, ideal for bedrooms, offices, and closets.
Customization options allow homeowners to personalize their steel doors by mixing materials like wood and glass with a steel frame.
Black steel doors are praised for their versatility and ability to enhance the overall aesthetic of a home.
Whether seeking a modern or traditional look, black steel doors provide a stylish and functional solution for interior spaces.
The article provides insights into the latest trends in black steel door designs, offering inspiration for those looking to upgrade their home's style and security.

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Designboom

Image Credit: Designboom

step inside shirokuro, a 2D omakase restaurant in NYC that looks like a living sketchbook

Shirokuro is a 2D omakase restaurant in NYC designed to look like a living sketchbook by artist Mirim Yoo.
Every detail inside Shirokuro, from bonsai trees to tables and chairs, is hand-painted by the artist, taking three months to complete.
The restaurant aims to be a living artwork, with no wallpaper or printed graphics used, featuring traditional Japanese landscapes and bar influences in black and white.
Shirokuro utilizes the Japanese ink painting technique, creating a modern space with a monochromatic 'white-black' style.

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Mossandfog

134

Image Credit: Mossandfog

The Only Countries In the World Without National Parks

More than 100 countries around the world have established national parks as a badge of environmental pride.
However, a small handful of countries such as Monaco, San Marino, Vatican City, Singapore, Bahrain, Qatar, Somalia, and North Korea do not have officially designated national parks.
Reasons vary from small size and urbanization to political instability and different definitions of nature protection.
Some of these countries have alternative conservation measures like nature reserves and UNESCO biosphere zones.

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8 Likes

Designboom

Image Credit: Designboom

sculpted shell of stone and plaster encircles courtyard house by d’well in india

The Courtyard House by D’WELL in India features a central sunken courtyard as a key design element.
The farmhouse design integrates interior and exterior zones, emphasizing spatial and visual connections.
D’WELL's architectural language follows traditional tropical housing typologies with a focus on climatic responsiveness.
Materials like sand-textured plaster, Kota stone flooring, and wood furniture enhance the spatial and environmental design.

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