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Karthiga Seturaj: The Right And The Wrong Metrics For Agile Teams

Karthiga Seturaj shares a team story where metrics like Flow Efficiency were implemented.
The team became overly focused on 'making metrics look good,' reflecting Goodhart's Law.
Discussions on aligning the purpose of metrics with improving workflows were held.
Karthiga recommends the book 'Project to Product' for its impact on understanding value stream management.

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12 Likes

Medium

406

Designing the Perfect Signup Flow: Balancing Speed, Simplicity, and User Trust

The signup process is more than just a form, it's the first handshake between your product and your user. A clunky experience can lead to frustration and drop-offs. A smooth, intuitive flow builds trust and keeps users engaged.
Optimizing the signup flow is critical for products aiming to scale. It can significantly improve user acquisition and retention.
There are two approaches to designing a signup flow: the traditional multi-step flow and a more modern, user-centric approach that prioritizes speed and simplicity.
Flow 2, which focuses on speed and reduces friction, led to higher signup rates in tests, making it more effective for increasing conversion rates and reducing drop-offs.

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24 Likes

Medium

402

Image Credit: Medium

Data or Die: Why Product Managers Must Become the Data Scientists of 2025

The data scientist's approach to product management is becoming essential for success in the business world.
Companies that utilize data-driven product strategies have higher chances of acquiring and retaining customers and being profitable.
In 2025, product managers will focus on precise decision-making through predictive analytics.
The future of product management relies on data science, including personalized user personas, advanced testing methods, and understanding and preventing user churn.

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24 Likes

Logrocket

339

Image Credit: Logrocket

Leader Spotlight: Thinking about the broader business impact, with Dane Molter

Dane Molter is VP, Navan Group Core Travel Product & Strategy at Navan, a travel and expense software company.
Dane talks about how he pushes his teams to adopt a business mindset and to think about the broader portfolio and overall business impact.
Treating your product like a business portfolio helps us understand what makes our product tick.
We’ve found that in challenging our PMs this way, their solutions begin to move away from being purely product-oriented and dev-oriented.
Dane shares strategies to help PMs collaborate effectively with cross-functional teams by understanding stakeholder motivations.
The four key points that Dane wants PMs to embrace are focusing on outcomes, having strong opinions loosely held, going deep, and being unafraid to make hard decisions.
It’s really easy to think that you’ve got it covered on the data or customer side of things, but unless you’re actually making time to go deep, you won’t.
PMs who challenge their thinking, step outside of their team, and think about what their influence areas are, come back to the metrics.
After a few wins, you become more comfortable and build up a lot of trust within the company as someone who can collaborate with other organizations.
Dane encourages PMs to think about how they work with adjacent teams and to challenge their product teams to think about the capital-P product i.e. the entire business.

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20 Likes

Medium

256

Image Credit: Medium

Beyond Engagement: Why Product Metrics Need a Human Touch

The author reflects on their favorite product, Facebook, and runner-up products that highlight the importance of great design, functionality, and user experience.
The author questions the use of traditional product metrics and suggests measuring ethical outcomes that focus on real human impact.
They propose metrics that assess positive, purposeful interactions and how well products enrich lives through efficiency, creativity, or emotional connection.
The author emphasizes the responsibility of product managers to go beyond engagement and retention and measure the transformative effect products have on users.

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15 Likes

Medium

121

The Fascinating World of Soft Drinks

Soft drinks have a long history, starting with non-carbonated beverages flavored with herbs and fruit juices.
Modern soft drinks began with the invention of carbonated water in the late 18th century.
Soft drinks typically contain carbonated water, sweeteners, flavorings, acids, preservatives, and optional caffeine.
Major types of soft drinks include colas, citrus-flavored drinks, root beers, fruit-flavored sodas, diet drinks, and energy drinks.

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7 Likes

Medium

138

Image Credit: Medium

The Product Sense of Quincy Jones

Quincy Jones had a vision and assembled top musicians to bring it to life, offering valuable lessons for product managers.
Having a clear vision and empowering the team are crucial when developing a product.
Quincy trusted and empowered his team, leading to superior outcomes.
Quincy's balance between artistic integrity and meeting deadlines is important in product management.

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8 Likes

Medium

Image Credit: Medium

How I went from Product Manager to Hackathon Winner — And You Can Too

The author shares their journey from being a Product Manager to winning a hackathon.
The hack was based on the idea that as AI assistants become smarter, there will be less coding required and more time for curating.
The author reflects on their transition from a Chief Product Officer to taking on technical roles and the challenges they faced.
The author provides a link to their GitHub repository for the hack and a video of their presentation.

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Medium

Image Credit: Medium

My Journey into Learning Product Management and Its Crucial Role in Tech Companies

Product management serves as the bridge between technical teams and business stakeholders, ensuring that products meet user needs and strategic goals.
The role of product management is crucial in the fast-paced world of technology, guiding product development and decision-making.
Tech companies heavily rely on product managers to prioritize features and manage project execution.
Academic courses and external resources, such as LinkedIn's Technical Product Management course, have provided valuable insights into product management.

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5 Likes

Dev

201

Image Credit: Dev

Design to Demo: Accelerating App Development with AI Tooling

The DataStax Developer Relations team wanted to showcase how Langflow, a low-code, visual IDE, can be used with a local database.
The product designer used V0 for rapid ideation by dropping a screenshot of the UI and generating React code for components.
AI tools such as Claude and ChatGPT were used for troubleshooting errors and gaining different perspectives.
The team leveraged code-based development and reusable components to rapidly launch new apps and adjust demos.

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12 Likes

Medium

273

Image Credit: Medium

San Francisco, Where’s Your Disco? Rethinking Leadership in Tech

Modern leadership in tech requires a balance between human connection and tech advancement.
Leaders should prioritize fostering collaboration and maintaining human wisdom over relying solely on AI.
Top-down approaches and adding 'AI' to company names are considered outdated leadership practices.
Effective leaders in tech leverage innovation, user-centric thinking, and collaboration to elevate their teams.

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16 Likes

Medium

Image Credit: Medium

Taylor Swift — The ‘Mastermind’ Product Manager

Taylor Swift transformed her name into a product that people value like a product manager.
She empathizes with her fans, considering their pain points and creating customer-oriented products.
Swift over-delivers with unique and consistent experiences to exceed the expectations of her fans.
She shows gratitude for her team’s contribution to foster a culture of thoughtful leadership and build loyalty among the team.
Taylor continuously reinvents herself and music by blending theatrics with emotional storytelling in her performances.
Swift has a significant impact on the global economy, generating billions in revenue and boosting local economies across multiple countries.
Taylor Swift is not just a musician. She is a businesswoman who has expanded her business by offering her art in multiple ways and through multiple mediums of vinyl, photo books, tours, movies, etc.
By considering the audience, delivering value, innovating, and creating emotional connections, Swift transformed herself into a global product that inspires loyalty.
Product Managers can learn from Swift’s example by focusing on customer empathy, team collaboration, continuous reinvention, and community impact.
Swift’s success shows that great Product Management is about creating experiences that inspire loyalty and drive positive change on a larger scale.

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1 Like

Medium

168

Image Credit: Medium

5 Mistakes to Avoid As a Product Analyst

Refine the questions to be more specific and actionable.
Begin with the story your data tells.
Ensure your data is clean and validated.
Align your bottom line with business goals early on.
Tailor your presentation to your audience.
As a product analyst, your role extends beyond just crunching numbers.
Effective communication is key to making your data work for you.
You’re telling a storying using data, not just spouting off data or explaining technical details of what you did.
By avoiding these common pitfalls, you can ensure that your analysis is not only heard but also valued and acted upon.
Remember, effective communication is key to making your data work for you and your organization.

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10 Likes

Insider

172

Image Credit: Insider

How Depop's AI image-recognition tool speeds up selling for 180,000 daily listings

Depop, an online fashion marketplace, has introduced an AI image-recognition tool to speed up selling for its 180,000 daily listings.
The AI feature automatically generates item descriptions based on photos uploaded by users, saving sellers time and boosting the number of listings on the website.
Depop has also incorporated pricing guidance and personalized algorithms to enhance the user experience for buyers and sellers.
The platform plans to further leverage AI to address challenges such as improving image quality for listings and helping buyers find items that fit.

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10 Likes

Medium

286

Image Credit: Medium

Software estimates fail. Here’s what actually works

Estimates are a common source of misunderstanding between business and the development team.
Developers will tell you that estimates don't work.
Software projects will take as much time and effort as they need.
Not fixating on detailed upfront estimates can save time and improve focus on value.

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17 Likes

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