Product Management News, Latest Updates and Recent Announcements on Techminis

A naukri.com initiative

New

Home

Product Management News

The Beautiful Mess

285

Image Credit: The Beautiful Mess

TBM 328: Beyond Firmographic-Based ICPs

ICP can't be defined by simplistic descriptions like 'enterprise' when it comes to products that touch ways of working.
To form an ICP for a ways-of-working product, it is critical to get into the dimensions that matter and will dictate your strategy and more.
Become a sponge and listen before converging on a set of dimensions instead of limiting yourself to a fixed number of profiles.
Key variables that matter for the ways-of-working product are Awareness, Context, Rate of change, and perception around effectiveness.
Company that needs an opinionated product or more thought leadership will look for more complex requirements.
Organizational psychographics are a powerful way to segment customers relevant for ways of working products that are highly sensitive to a company's culture.
Clusters of de-centralized and rapid growth companies are trending towards using no-code tools for internal use.
Larger companies are following a motion of de-scaling and adjustments, requiring a more centralized overview.
Different customer segments demand very different things from product and success teams.
ICP should be specific and actionable, or consider alternative approaches.

Read Full Article

17 Likes

Medium

702

Image Credit: Medium

The Most Important Quality in a Product Owner

Empathy is the most important quality in a product owner.
Product owners gather requirements from clients and translate vague business goals into actionable features.
Empathy ensures that product owners understand user frustrations and propose solutions that respect real-world workflows.
Empathy in product management transforms abstract requirements into sustainable, user-centered solutions.

Read Full Article

11 Likes

TechBullion

116

Image Credit: TechBullion

What Do Interviewers Look for in Product Management Candidates?

Product management candidates are expected to demonstrate strategic thinking, problem-solving skills, collaboration abilities, a customer-focused mindset, adaptability, and data-driven decision-making.
Strategic thinking involves aligning product vision with long-term company goals.
Problem-solving skills are essential in addressing challenges and resolving conflicts.
Collaboration with cross-functional teams and effective communication are important for success in product management.
A customer-first mindset and the ability to use data for informed decision-making are highly valued.

Read Full Article

7 Likes

Medium

108

Image Credit: Medium

Produktly review

Produktly is a comprehensive no-code suite of tools designed to enhance user onboarding experience.
It aims to make onboarding easier and ensure that users understand the product quickly.
Key features include engaging product tours, checklists, and a user-friendly interface.
With positive user feedback and a limited-time offer, Produktly is a valuable onboarding solution for product developers and business owners.

Read Full Article

6 Likes

Logrocket

338

Image Credit: Logrocket

Leader Spotlight: Fulfilling customers’ emotional needs, with Aditi Jain

Aditi Jain, the former Head of US Digital/GM at Blue Bottle Coffee, discusses the importance of fulfilling customers' emotional needs to create an experience that goes beyond transactional. She emphasizes the need to listen to consumers' emotional needs and use that to create an immersive journey for them. One way to achieve this is by understanding what job the customer is really trying to do and satisfying their requirements accordingly. Jain also explains the significance of building a genuine connection with customers that goes beyond just a pretty website, loyalty programs, or discounts.
Jain shares that personalization is more than recommending products in response to quizzes. It's about genuinely getting to know customers like you would a friend or an acquaintance. She believes in the significance of omnichannel experience for customers - meeting them wherever they want and however they want. Jain suggests using technology to gather insights about customers through surveys and previous interactions. She highlights the importance of internal data, customer data from different platforms like cafes, online, and social and monitoring competitor's strategies to see what's out there.
Jain recalls how the team at Blue Bottle Coffee learned that drinking coffee is less about an action and more of a ritual of taking a moment to oneself. Jain and her team started thinking about how to emulate that experience online, using softer colors on the website, emphasizing messaging like slowing down, and taking a moment to pause to emulate a café-style experience online as much as possible. They developed educational content and storytelling through product pages, flavor profile, quick recipes, and brewing techniques.
For Jain, UX design is both an art and science. Big and small brands must maintain a best-in-class experience and adapt to customer needs. A/B testing is a must, and brands should be clear on their funnel metrics to optimize them. Jain emphasizes the need to anticipate customers' needs and work towards building a genuine, personal connection with them. The value has to be genuine and personal and extend beyond transactional relationships.
Customers today expect that extra mile from the brands they interact with, who are delivering personalized and thoughtful communication, anticipating customers' needs, and building a genuine connection. Jain underlines building in thoughtful details like opt-out options for Mother and Father's Day messaging and vacation reminders, amongst others. She advises brands to go beyond the bottom of the funnel and develop a connection with customer's ethos from the top of the funnel that weaves across the customer journey.
Omnichannel customer experience means meeting the customer's needs at different touchpoints across websites, apps, social media, and in-store. Jain explains the value of maintaining thoughtful communication through automation, resolving friction points, and connecting online with offline shopping to prevent any disruptions. Jain suggests companies aim at progress over perfection and build an experience that anticipates customer needs and goes beyond just transactional relationships.
Jain advises that it's critical to allocate resources towards gathering actionable customer insights to inform the digital strategy of any startup. This includes having conversations with customers in stores, conducting surveys using tools like SurveyMonkey, leveraging technology like customer data platforms, and learning from the competition. Jain underlines that the goal is to build a genuine bond that goes beyond just shopping.

Read Full Article

20 Likes

Medium

397

Image Credit: Medium

Why I Switched to a “Now, Next, Later” Roadmap — and Won’t Look Back

The 'Now, Next, Later' approach to roadmap planning simplifies collaboration with stakeholders and teams.
Traditional roadmaps with specific dates create false certainty and become points of contention when priorities shift.
With 'Now, Next, Later,' shifting priorities can be managed seamlessly, adapting to new learnings.
This approach focuses teams on outcomes and value, rather than chasing arbitrary deadlines.

Read Full Article

23 Likes

Medium

142

Image Credit: Medium

5 Steps to Start Making Money with Affiliate Marketing in 2024

Choose a profitable niche that you're passionate about.
Join reliable affiliate programs like Amazon Associates or ClickBank.
Create a blog, YouTube channel, or social media account to promote products.
Produce high-quality content and drive traffic through various channels.

Read Full Article

8 Likes

Medium

Image Credit: Medium

Closing Strava’s Gaps: Smarter Training Support

Strava lacks actionable advice for balancing intensity, volume, and rest in training.
Positioning Strava as a dynamic, adaptive training partner can attract serious athletes and help users discover structured training.
Enhancements like adaptive training plans, integrated workout guidance, training load management, and consistency checks would keep athletes engaged within Strava.
Strava can become a go-to ecosystem where athletes learn and grow alongside a supportive community.

Read Full Article

Medium

Image Credit: Medium

Decisive Moves and Smart Plays: Business Lessons From Competitive Gaming

Trust Data, but Don’t Follow It Blindly: Numbers are clues, not answers. Always consider the context.
Do or Do Not, Without Hesitation: Taking action generates the feedback needed to succeed.
Play the Hand You’re Dealt: Address challenges early and creatively to keep moving forward.
Conclusion: Strategies from gaming have practical applications in the workplace.

Read Full Article

2 Likes

Medium

Effective Strategies for Promoting Your Product Online

SEO is crucial for improving visibility on search engines by using relevant keywords.
Creating valuable content through blogs, guides, webinars, and videos attracts organic traffic and builds trust.
Email marketing with regular newsletters and exclusive discounts keeps customers engaged and incentivizes purchases.
Paid advertising on platforms like Google and social media helps reach a broader audience.

Read Full Article

4 Likes

www.milkkarten.net

330

Image Credit: www.milkkarten.net

My Favorite Social Campaigns of 2024

Cartier has been recognized as the winner of brand social this year.
They made it onto every other brand account through Instagram's flat lay-ification.
Several brands across industries featured Cartier watches in their posts.
The newsletter also covers favorite social campaigns, post formats, TikTok Shop stats, and more.

Read Full Article

19 Likes

Medium

196

Image Credit: Medium

Produktly retention strategy review

Produktly is a no-code solution that helps to maximize user satisfaction and reshape the onboarding process.
It offers a suite of tools, including product tours, checklists, feedback widgets, changelogs, and roadmaps.
Produktly's product tours are perfect for guiding users through vital features in an interactive and enjoyable way.
Checklists allow you to create step-by-step onboarding experiences to guide users through crucial tasks.
Real-time feedback can be captured with Produktly's feedback widgets, allowing users to share their thoughts and insights.
Dynamic changelogs can be used to keep users informed about new features and updates, fostering ongoing engagement.
Produktly's roadmaps allow you to share your product's vision with your users, fostering transparency and connection.
Produktly is designed to be intuitive, and you don't need coding skills to create professional and engaging experiences.
Produktly is committed to customer success, and new features are continuously rolled out to ensure relevance and utility.
A lifetime deal offers access to all features for a one-time payment of $79, making it a cost-effective choice.

Read Full Article

11 Likes

Mossandfog

Image Credit: Mossandfog

Unistellar’s Upcoming Binoculars Have Proper, Science-Fiction Level Technology

Unistellar's upcoming binoculars combine 10x magnification with a custom-designed augmented reality (AR) projection system.
They promise features like landmark detection, trail markings, and identifying constellations in the sky.
The AR overlay can be switched off for regular binocular use.
Expected to launch in fall 2026, the Envision binoculars are currently available for backing at $899 with a retail price of $1499.

Read Full Article

1 Like

Medium

209

Common Problems in Daily Life

Open communication, empathy, and compromise can help resolve relationship problems.

Read Full Article

12 Likes

Medium

234

Image Credit: Medium

The Magical Moringa Tree: Unlocking its Nutritive and Revitalizing Secrets

Moringa, also known as the Magical Moringa Tree, is a nutrient powerhouse.
It contains essential nutrients like protein, vitamins, minerals, and antioxidants.
Moringa leaves, pods, seeds, and oil can be consumed or used in various ways.
Moringa trees are easy to grow, sustainable, and have potential for further research and study.

Read Full Article

14 Likes

For uninterrupted reading, download the app

Product Management News

Discover more