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Leader Spotlight: Shaping product within the cybersecurity space, with Rumna Mishra

Rumna Mishra, VP of Product Management at Malwarebytes, shares insights on the evolving cybersecurity landscape, emphasizing the shift towards comprehensive platform solutions.
She discusses the importance of protecting not just endpoints but also cloud solutions, managed security, automation, and evolving business models in the cybersecurity space.
Balancing innovation with security, Rumna highlights the significance of tight collaboration with threat intel teams and prioritizing customer feedback in product strategy.
Customer feedback heavily influences product development, leading to features like anti-exploit solutions and the ability for users to make exceptions for application updates.
In the cybersecurity space, managing stakeholder expectations, compliance requirements, and security validation result in longer product lifecycles, requiring a strategic approach to roadmap alignment.
To stay ahead of evolving threats, market research, proactive customer partnerships, and in-product feedback mechanisms play essential roles in product development and security enhancement.
The future of cybersecurity products lies in platform-based applications, integrating multiple security solutions into comprehensive platforms to meet the evolving demands of customers.
Rumna emphasizes the need for product leaders to focus on up-skilling teams in AI, building end-to-end solutions, and strengthening collaboration between product and go-to-market teams for successful product adoption.

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Medium

429

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Determine your target customer

Customer segmentation is a valuable strategy in understanding and catering to different user groups.
Psychographic segmentation can include target groups such as security-conscious parents, tech-savvy homeowners, and minimalists.
Need-based segmentation focuses on building product features based on the core needs or pain points of each user segment.
The Technology Adoption Lifecycle identifies five key customer segments, each with distinct traits.

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Medium

Improving Design Operations: Lessons from My First Six Months as a PdM & Design Lead

Introduced KPT (Keep, Problem, Try) retrospectives
Optimized Meetings
Standardized Task & Project Management
Introduced UI Enhancement & R&D Time

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3 Likes

Medium

130

What is product market fit & how to achieve that

Market size is determined by the number of customers and revenue generated.
Product market fit can be achieved by focusing on value proposition, UX, and features.
For first-time product launches, all steps of product market fit should be followed.
Product managers should adopt an 'outside-in' approach, focusing on customer needs and feedback.

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Dev

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Quick Diff ME 1.1: MS Excel files comparison tool

Quick Diff ME 1.1 is an open-source tool for comparing MS Excel files.
It provides instant and readable Excel diffs in a unified format.
The tool is built using Rust language and relies on iced-rs/iced for building the GUI app.
It also utilizes calamine, quick-xml, zip-rs/zip2 for comparing sheets via sheets-diff.

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22 Likes

Medium

284

"From Failure to Success: The Inspiring Journey of Never Giving Up"

Harland Sanders, famously known as Colonel Sanders, is the name behind the global fast-food chain KFC (Kentucky Fried Chicken).
Colonel Sanders faced numerous failures and struggles throughout his life before achieving success.
At age 65, he decided to franchise his secret fried chicken recipe after being rejected 1,009 times.
Today, KFC has more than 24,000 outlets in over 145 countries, making it one of the biggest fast-food chains in the world.

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Medium

AI in Product Management

AI tools can make user research more efficient by analyzing massive datasets and identifying behavioral trends and sentiments faster.
AI-driven prioritization models can suggest roadmap decisions based on data, but product managers should still apply qualitative insights and business context.
Ethical concerns related to AI, such as biased recommendations, should be considered by product managers.
AI is a tool to enhance the efficiency of product managers, but it does not replace the core PM skill set of understanding user needs, crafting product visions, and leading teams.

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Medium

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How to Ramp Up Fast as a Product Manager: A Guide to Accelerating Your Onboarding and Finding Focus

To ramp up quickly as a product manager, it is important to understand how the business works.
Understanding the needs, pain points, and preferences of customers is essential for success.
Focus on the most impactful activities and avoid getting distracted by excessive information and projects.
Manage the influx of data and stay on track by utilizing strategies to accelerate learning.

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14 Likes

Medium

343

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How to Fail In Testing a Solution?

The approach taken when testing a solution can significantly impact the results.
Common missteps when testing a solution include using super-leading and straightforward tasks that don't reflect real-life scenarios.
Avoid the trap of confirmation bias by testing designs with an open mind and being ready to discover areas for improvement.
Properly documenting the findings from usability testing is crucial to prevent important insights from being missed.

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20 Likes

Medium

203

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How to build responsible proof of concepts

Building responsible proof of concepts may require navigating legal and regulatory constraints around providing personalized stock recommendations.
Platforms like eToro focus on social trading rather than offering direct stock advice to avoid fiduciary duty and regulatory compliance issues.
eToro provides market analysis, copy trading, and risk warnings instead of personalized recommendations to maintain compliance.
To build responsibly, developers should clearly label projects as personal/educational, avoid direct buy/sell recommendations, and keep API keys private.
Using public projects to provide data and signals with user interpretation reduces legal risks associated with financial advice.
GitHub hosting should include disclaimers, clear README, private Buy/Sell logic, and safe phrasing in outputs to ensure responsible usage.
Choosing suitable free finance APIs like AlphaVantage and NewsAPI can support projects that require stock market data for analysis.
Maintaining project transparency, responsible use, and compliance with API terms are essential when building financial or stock-related applications.
Personal projects should prioritize user education, risk awareness, and clear communication to avoid legal complications and regulatory issues.
In conclusion, building responsible proof of concepts involves understanding legal boundaries, structuring projects compliantly, and utilizing appropriate APIs for data access and analysis.

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12 Likes

Medium

212

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PRODUCTHEAD: A red team mindset

Red team mindset benefits information gathering, sense-making, decision-taking, and planning.
Red teaming, similar to ethical hacking, simulates attacks to uncover flaws.
Consequence scanning helps identify intended and unintended effects of products.
In defense simulations, blue and red teams evaluate strategies and tactics.
Large organizations have dedicated red teams for testing product security.
Red teams aim to uncover and exploit weaknesses to improve service design.
Red teams can cause confrontational issues and potentially upset development teams.
Some organizations use automation like Chaos Monkey to test system resilience.
Adopting a red team mindset can help uncover cognitive errors and biases in decision-making.
Red Teaming Handbook by the UK Ministry of Defence is recommended for further reading.

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Medium

284

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The Timeless Appeal of Watches.

Watches have a timeless appeal and are an expensive secondary for many worldwide.
The history of watches dates back to the 16th century when portable timepieces started to gain popularity.
Technological progress led to improvements in watchmaking, with increased accuracy and innovations like stability springs.
The 20th century introduced quartz movement, providing highly accurate and affordable alternatives to mechanical watches.

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17 Likes

Medium

388

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A masterclass in market positioning & competitive differentiation

Swiggy, a food delivery platform, introduces 'Fasting Mode' to respect user preferences during fasting hours.
By offering a Fasting Mode, Swiggy prevents user churn and retains users for the long term.
The Fasting Mode is a counterintuitive but powerful retention strategy that promotes user loyalty.
Swiggy's approach highlights the importance of thoughtful and customized experiences for diverse audiences.

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23 Likes

Medium

361

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Deployment Strategies: Choosing the Right Approach

Software deployment involves more than simply pressing the “release” button; it also involves making sure updates are delivered to users in a safe, effective, and disruptive manner.
Different deployment strategies play a crucial role in minimizing downtime, catching issues early, ensuring rollback safety, and balancing stability with innovation.
Common deployment strategies include Big Bang Deployment, Blue-Green Deployment, Rolling Deployment, Canary Deployment, Feature Flags, and Shadow Deployment.
Companies like Netflix, Facebook, Google, AWS, and Spotify use different deployment strategies to ensure smooth updates, stability, and minimize risk.

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21 Likes

Medium

117

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Your first 90 days as a Product Owner

Establish trust with stakeholders by scheduling 1-on-1 meetings and demonstrating your understanding and skills.
Position yourself as an enabler, supporting the success of your development team.
Avoid micromanagement and keep developers focused to minimize distractions.
Audit your product backlog and prioritize the most impactful items for your first 90 days.

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