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February: The Month of Love, Creativity, and Transformation

Aquarius, an air sign ruled by Uranus, brings progress, uniqueness, and social consciousness to February.
Best events during Aquarius season include futuristic business conferences and creative social gatherings.
Pisces, a water sign ruled by Neptune, enhances romantic and artistic gatherings during this month.
February weddings are popular for their romantic symbolism and cozy atmosphere.
Wedding themes in February range from Valentine's-inspired to winter wonderland and artistic bohemian themes.
February-born individuals have dynamic personalities leading to unique birthday celebration ideas.
For business events, February is ideal for tech conferences, diversity summits, and creative brainstorming retreats.
Event themes in February vary from Aquarius-inspired futuristic tones to Pisces-influenced romantic pastels.
Venues for events can range from urban rooftops for Aquarius to art galleries for Pisces.
February's energy blends intellect, romance, and creativity, making events in this month memorable and meaningful.

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Scrum-Master-Toolbox

398

Anuj Ojha: Helping Product Owners Move Beyond User Story Templates to True Customer Understanding

Anuj Ojha discusses the importance of moving beyond user story templates to true customer understanding for Product Owners.
An exemplary Product Owner excels at inclusive product development, focusing on the vision and problem space while allowing team members to explore solutions.
Common anti-patterns observed in Product Owners include creating user stories without understanding customer needs and relying too heavily on story templates.
To transition from being a requirements translator to a value maximizer, Product Owners should engage directly with customers, focus on problem exploration, and collaborate with the entire team.

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Medium

1.1k

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The Role of Emotional Intelligence in Project Management

Emotional intelligence is essential in project management for better communication, leadership, and team resilience.
Key components of emotional intelligence can enhance project management skills.
Emotionally intelligent project managers listen, find common ground, and negotiate for a feasible solution when dealing with changing project requirements.
They mediate conflicts, help team members understand different perspectives, and find compromises for disagreements.

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Medium

262

Innovate with Purpose: Design Thinking in Product Management

Design thinking is a problem-solving framework used by product managers to develop user-friendly and innovative solutions.
A Product Management Certification equips professionals with the tools and strategies to effectively apply design thinking in product development.
Design thinking involves empathizing with users, defining the problem, ideating for innovative solutions, prototyping, and testing.
By applying design thinking, product managers can enhance the user experience, minimize the risk of failure, and create products that solve real user problems.

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Medium

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The Essential Guide to Product Management: Key Concepts, Frameworks & Execution

Fundamental PM Concepts – Emerging technologies shaping product management.
Product Design Frameworks – Structured approaches to problem-solving and prioritization.
Product Strategy & Execution – Metrics and strategies for product success.
The CIRCLES framework ensures that product managers approach problems systematically.

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4 Likes

Medium

280

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How the Fogg Behavior Model can help you boost SaaS user engagement

The Fogg Behavior Model is a framework that explains what drives users to take action and how to design a product to trigger that action.
The model consists of three key components: Motivation, Ability, and Prompts, which need to align for users to take action.
Motivation is influenced by personal and reward-based factors, and it is important to keep users motivated to engage with the product.
Ability focuses on making the desired behavior as easy as possible for users to carry out, reducing barriers to action.

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Medium

Best Budget Laptops on IndiaMART – Affordable & High-Performance Options!

If you are looking to buy a laptop in bulk or wholesale deal from IndiaMART, this article is for you!
The Dell Inspiron 15 3511 is a reliable, high-performance, and budget-friendly laptop that can be a great choice.
Key specifications include Intel i5 11th Gen processor, 8GB RAM, 512GB SSD storage, 15.6-inch Full HD display, and up to 7 hours of battery life. The laptop is lightweight and portable, weighing 1.8 kg.
IndiaMART offers a range of suppliers with competitive pricing, customization options, and the ability to compare prices.

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Link In Bio

371

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How to Write an Influencer Brief

Marissa Hoffman, Creator Marketing Manager at Hinge, discusses her role in managing creator marketing and the importance of engaging creators for brand storytelling.
Hoffman shares her philosophy of providing creators with guidelines but allowing creative freedom, emphasizing the effectiveness of concise briefs over lengthy ones.
She highlights the importance of finding the right influencers by following creators who resonate with her and seeking recommendations from partners.
Hoffman advocates for an 'open brief' approach, providing creators with brand context, campaign guidance, message, tone of voice, and detailed deliverables in a briefing.
She values concepts over scripts in content creation, believes in organic integration of brand content, and tracks metrics like demographics, engagement rates, and comment sentiment for post performance analysis.
Hoffman expresses pride in collaborations with creative writers and celebrates partnerships like the one with Emily Sundberg for Hinge’s No Ordinary Love campaign.
In working with Substack sponsorships, Hoffman appreciates the freedom to experiment and engage with a highly involved audience on the platform.
She enjoys the autonomy of working in creator marketing, allowing inventive individuals to bring unique perspectives to brand communication and engagement.
Overall, Hoffman's insights highlight the value of collaboration, creativity, and strategic guidance in effective creator marketing campaigns for brands.
The article provides valuable insights into the approach and strategies employed by Marissa Hoffman in her role as a Creator Marketing Manager at Hinge, emphasizing the importance of authentic collaborations with influencers.

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Logrocket

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Optimizing Shopify Checkout with LogRocket session replay

Shopify site owners now have access to LogRocket for Shopify Checkout, which provides session replay, AI-funnel insights, and analytics to improve eCommerce revenue.
LogRocket for Shopify Checkout allows merchants to visualize friction points and issues in the checkout process, reducing abandonment rates and increasing conversion.
LogRocket's Galileo AI highlights important issues and opportunities to improve conversion, summarizing them in natural language for easy understanding.
Shopify merchants can add session replay to their checkout flow for free if they have an existing LogRocket account, or sign up for free today.

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Logrocket

104

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3 product management skills to learn in 2025

Product managers in 2025 should focus on mastering essential skills including using AI responsibly, effective communication, and developing a gut instinct.
Arman Javaherian highlights the role of AI in product management, emphasizing its ability to aid in tasks like customer feedback aggregation and product requirement document organization.
Ariel McNichol stresses that while AI can be helpful, it's important to be cautious of errors and provide hands-on training to understand its limitations.
Effective communication is key for product managers, with Bryanne Pashley emphasizing the importance of communicating expectations and following through to build trust.
Maksym Kunytsia advocates for a document-first approach to communication to handle diverse product needs and ensure visibility for stakeholders.
Developing a gut instinct involves understanding the market, seeking customer feedback, learning from mistakes, and working with accurate data, as per Jack Litchfield's advice.
Maria Cusay suggests considering high-level data analysis, customer needs, and product intuition when making decisions to refine product instincts.
Real-world examples highlight the practical application of these skills, such as adjusting customer metrics based on user behavior insights.
Investing in these competencies will set product managers apart and equip them to thrive amidst technological and market changes in the future.
Mastering these skills will not only enhance personal growth but also contribute to building impactful products.
By adapting to the evolving landscape, product managers can position themselves for success in the dynamic field of product management.

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Lenny's Newsletter

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Notion’s lost years, its near collapse during Covid, staying small to move fast, the joy and suffering of building horizontal, more | Ivan Zhao (CEO and co-founder)

Ivan Zhao, the CEO and co-founder of Notion, shares the company's untold story, including facing near collapse during Covid and finding product-market fit after 'lost years.'
Notion prioritized systems over headcount, keeping a small, focused team even as they scaled.
Lessons include the importance of building a great product above all else and starting over if necessary.
Notion's community-led growth tactics and Ivan's journey from a small town in China are highlighted.
The importance of building for users, staying true to the vision but flexible in tactics, and balancing craft and values in product development are discussed.
Notion's unique approach of delaying monetization, staying lean, and focusing on community trust led to success.
Key takeaways include building horizontal products with a clear use case, hiding broader visions within familiar concepts, and balancing foundational capabilities with packaged solutions.
Ivan shares insights on product-market fit, staying lean, creating office culture, and the value of craft and values in business building.
The podcast also covers leadership, challenges faced by Notion, the philosophy of tools and human potential, and more.
Ivan Zhao's advice for entrepreneurs includes being willing to start over, building for users' true needs, and staying lean for faster decision-making.
Notion's journey from a failed first version to a successful product emphasizes the importance of solving real user problems and building trust within the community.

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7 Likes

Medium

408

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There’s nothing wrong with waterfall

The original 'Manifesto for Agile Software Development' was a response to the deterministic nature of the waterfall methodology.
Agile treats software development as an ongoing process, taking advantage of product flexibility.
The world has changed with the increased complexity of modern product suites and distributed teams.
Waterfall works well for physical products, but software is more adaptable and can be updated even after deployment.

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24 Likes

Medium

154

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How Green Tech is Helping Startups Combat Climate Change

Startups that embrace cleantech gain a competitive edge by reducing emissions.
Renewable energy adoption is both environmentally and economically beneficial.
Startups should invest in smart energy solutions to cut costs and emissions.
Rethinking supply chains and adopting circular economy principles appeals to eco-conscious consumers.

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9 Likes

Medium

317

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UX Burner- A DIY Guide to Integrating UX Design with Scrum

Integrating UX design with agile methodologies like Scrum can be challenging, as existing frameworks may not always be practical for agile teams.
UX Burner methodology was created to address these challenges, offering a structured approach to seamlessly integrate UX design within agile frameworks.
The methodology emphasizes shared understanding, team decision-making, collaboration, and creativity among product development teams.
UX Burner is versatile, adaptable, and beneficial for various scenarios like problem-solving, product development, and fostering a creative culture within teams.
Key activities in the UX Burner methodology include prioritizing design and development work equally, including a designer as part of the Scrum team, and seeking feedback from clients and users regularly.
When starting a product from scratch, conducting a Burner Canvas workshop with the entire team is recommended to define problem statements and establish success metrics.
Using prioritization matrices inspired by Lean UX, teams can prioritize assumptions based on risk and value to determine which user stories to focus on during sprints.
Design workshops, prototyping, pair and share approach between designers and developers, user testing, and internal demos are integral parts of the UX Burner process.
Implementing UX Levels can help in deciding when to use UX activities in sprints based on the level of uncertainty, ensuring a user-centered approach to product development.
Assigning specific UX Levels to outcomes in the backlog helps teams plan and align UX Burner activities effectively with sprint goals for a seamless integration into the development process.
Regularly reviewing and updating the backlog, along with careful sprint preparation, are best practices to prevent bottlenecks and maintain synchronization between design and development.

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Medium

290

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Building Engagement Boosters for a Kids’ Story Platform

Building Engagement Boosters for a Kids’ Story Platform
Users dropping and only about 23% coming back.
Low 12% sign-up rate and weak retention.
Implemented features to improve sign-up and retention based on data.

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