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Squid Games : A Netflix Redemption story

Netflix, known as an OTT platform, has recently ventured into gaming. This move was prompted by a decline in subscriber numbers and the problem of password sharing.
To tackle the declining retention of subscribers, Netflix cracked down on password sharing, introducing higher-priced subscription plans that allowed paid password sharing and a cheaper ad-supported tier.
To increase viewer engagement, Netflix heavily invested in gaming and launched over 70+ mobile games, including popular titles like Stranger Things and Squid Game.
These efforts have resulted in a rebound in Netflix's U.S. and Canada subscriber numbers, driving strong revenue growth. This expansion into gaming suggests Netflix is evolving into a holistic entertainment business.

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Medium

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Defining and Measuring Success in AI Products: A Guide for PMs

Success in AI products can be measured using traditional product metrics like Activation, Retention, Acquisition, Revenue, and Engagement.
Understanding how a machine learning model works and makes decisions is essential, especially in traditional AI applications.
Defining evaluation criteria is crucial to guide the AI's learning process and ensure a valuable user experience.
Different weights need to be assigned to prediction outcomes based on the product context, minimizing risks in critical areas like healthcare.
Precision and Recall are key metrics for evaluating AI model performance, with the F1 Score offering a balanced trade-off between the two.
Continuous monitoring is necessary to address data drift, ensure relevance over time, and detect potential biases in the model.
Experimenting with changes, tracking key metrics, and addressing model biases are crucial for maintaining fairness and value for all users.
Collaboration among PMs, UX designers, engineers, and data scientists is essential for aligning product goals with user needs in AI development.
Continuous monitoring, experimentation, and a user-centered approach are highlighted as keys to ensuring successful AI product delivery.
The ultimate goal is to create AI products that deliver meaningful user experiences and positive impacts on the user journey.
The success of AI products lies in striking a balance between business objectives and user-centric design while adapting to user needs effectively.

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Medium

347

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From Pixels to Priorities: How Wearing Multiple Hats in a Startup Made Me a Better Designer

In a startup, wearing multiple hats taught the author the importance of prioritizing and leaving ego behind.
Designing in a small team involved focusing on impact over perfection and integrating seamless design and development collaboration.
Learning to say 'No' and making strategic trade-offs were crucial in a fast-paced startup environment.
Cutting corners strategically, not recklessly, was essential to keep momentum and learn fast in limited resource scenarios.
Prioritizing ruthlessly, the author highlighted the importance of adaptability over perfection in design.
Making targeted improvements based on user feedback and data analysis can drive significant growth, as shown with the Weekly Digest feature.
Understanding both front-end development and UX design makes one a stronger and more strategic designer.
Product ownership leads to thinking in terms of business impact, team bandwidth, and user feedback cycles, enhancing one's value as a designer.
Startups prioritize rapid learning, iterative improvements, and user feedback to uncover what truly matters early on.
Balancing speed and scale in decision-making is key for both scrappy teams and larger organizations, where responsible corner-cutting may spark innovation without compromising quality.

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Medium

263

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The Hook Model: Create Sticky, Habit-Forming Products

The book 'Hooked' explains how to create addictive products ethically.
The four key steps of the Hook Model are trigger, action, reward, and investment.
Internal triggers, reducing friction, variable rewards, and user investment are crucial elements.
The book emphasizes using psychology to improve retention and engagement ethically.

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Medium

378

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Good vs Great Product Manager

A comparison between a good and great product manager.
A good product manager focuses on getting tasks done, following a process, and ensuring the product meets standards.
A great product manager goes beyond the process, thinking bigger and striving for excellence.
Both approaches have value, with the need to combine execution and creativity for success.

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Medium

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Common Product Management Interview Questions Asked by Companies: Mastering the “Tell Me About…

Common product management interview questions often start with asking candidates to 'Tell me about yourself.' This question is an opportunity for candidates to shape their narrative, emphasize strengths, and showcase fit for the role.
Interviewers may phrase this question in different ways, but it serves to set the tone of the interview and allow the interviewer to understand the candidate's background and suitability for the product management position.
Methods like the Chapter Method, PM Skills Alignment Method, and the Hook & Expand Method can help structure responses effectively to the 'Tell me about yourself' question.
The Chapter Method divides career stories into segments to provide a concise yet comprehensive answer, allowing for further exploration by the interviewer.
The PM Skills Alignment Method focuses on aligning transferable skills with those required for product management to make a strong case for candidacy.
The Hook & Expand Method uses a catchy hook followed by a brief career summary to engage the interviewer and invite interactive conversation.
Tailoring responses based on the interviewer's mindset, body language, and cues can help candidates adapt their approach during the interview.
Mastering the 'Tell me about yourself' question is crucial for leaving a positive impression in product management interviews and setting the tone for further discussion.
Candidates should refine their approach, practice with mock interviews, and remain adaptable to excel in product management interviews.

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Medium

4.2k

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OKRs vs. KPIs: How to Drive Strategy and Measure Success (With a Real-World Case Study)

OKRs (Objectives and Key Results) align teams around ambitious, measurable outcomes, focusing on future impact.
They are collaborative, time-bound, and adaptable to market shifts. KPIs (Key Performance Indicators), on the other hand, track the health of ongoing operations and are lagging indicators, reflecting past performance.
While OKRs answer “Are we doing the right things?”, KPIs ask “Are we doing things right?”. The interplay of both allows companies like Apple to stay strategically focused (OKRs) while using KPIs for operational adjustments.
By pairing directional goals with operational metrics, organizations turn strategy into measurable results, driving continuous improvement and success.

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Scrum-Master-Toolbox

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Substack Week: Why Product Management is Broken and How to Fix It With Anton Zaides

Anton Zaides, a seasoned software engineer and leader, discusses the broken state of product management in the tech industry.
Key challenges include developing unused features, increasing software complexity, and misaligned incentives.
Product managers often become more like program managers, focusing on internal processes rather than customer engagement.
Anton advocates for changes like offloading program management, trusting product managers, and involving engineers in customer interactions.
He emphasizes the importance of direct communication between technical teams and customers to improve product development.
Practical implementation tips include involving engineers in customer conversations and giving them visibility through release messaging.
Recommended resources for further study include articles by Anton Zaides and John Cutle, as well as a book recommendation by Marty Cagan.
Anton Zaides has 15 years of experience in software engineering, from game development to leading DevOps and scaling startups.
He started sharing insights for engineering managers in 2023 and writes a newsletter called 'Leading Developers.'
Anton Zaides advocates for improving product management by bringing engineers and product managers closer, enhancing customer interactions, and treating product managers as business owners.

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Medium

1.7k

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AI Product Management: Should You Become an AI Product Manager?

There are common myths about the role of an AI Product Manager, influenced by misconceptions portrayed in YouTube videos.
Transitioning into product management as a techie brings both advantages and challenges, such as managing products, handling meetings, and meeting stakeholder expectations.
Being an AI Product Manager involves managing complex AI models, making data-driven decisions, and considering the ethical implications of AI deployments.
Product management requires skills in dealing with multiple stakeholders, navigating politics, resolving conflicts, and communicating technical challenges effectively.

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Medium

170

KYCB: The One Mindset Shift Every New Product Manager Needs

Features alone don’t make a product successful. People use products to solve their problems, not to admire innovation for innovation’s sake.
Product managers should spend their first few months listening and observing, rather than rushing to build features.
Understanding the customer base and deeply understanding their needs is crucial for success.
Regularly revisiting and refining the understanding of the user base ensures that the product remains relevant and valuable.

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Medium

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Games Recommend Controllers…

A developer shares the process of building a customized game controller using a Raspberry Pi Pico W microcontroller.
The developer chose the Raspberry Pi Pico W microcontroller for its compatibility and nostalgic feel.
The schematics included additional LED indicators for USB and Wi-Fi connectivity.
The firmware for the controller was written in MicroPython, providing ease of use and potential for teaching others.

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4 Likes

Medium

236

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Ditch the Buzzwords: A UX Rant on Explaining Uptime Monitoring Clearly

Many product websites rely on meaningless taglines that offer no real value to new users.
Users visit websites to understand what a product does, but are often left more confused.
Crafting short and catchy taglines is challenging, but focusing on giving the best mental model of the product can be more effective.
Proberix is an uptime and performance monitoring tool that goes beyond just checking if a site is up, performing low-level protocol checks as well.

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The Beautiful Mess

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TBM 341: 10 Tips for Turning Around a Platform Team

When facing challenges in a platform team, focus on keeping things simple and communicating progress effectively.
Avoid perpetuating negative cycles within the team and optimize for high-leverage work to avoid worsening the situation.
Utilize enabling constraints to drive behavioral changes, encourage contributions from others, and track time and energy expenditures transparently.
Facilitate alignment by bringing managers from your team and partner teams together, and work on small, meaningful milestones for the platform roadmap.
Maintain team motivation by emphasizing progress in areas like self-service requests, team contributions, and focused work.
Address the ongoing challenges systematically rather than seeking quick fixes or short-term wins that may lead to further setbacks.

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Medium

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Week 6 of Product Management Foundations for Designers

Agile methodologies empower designers to collaborate better, iterate faster, and deliver impactful designs efficiently.
Designers should prioritize collaboration, real user feedback, and adaptability to changes in Agile workflows.
The Scrum framework involves the Product Owner, Scrum Master, and Development Team, each with specific roles and responsibilities.
Designers play a crucial role in sharing designs, updating progress, gathering feedback, and suggesting improvements for collaboration.

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Medium

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Retention before acquisition: How best-in-class products reduce churn?

Retaining customers is crucial for increasing Customer Lifetime Value (CLV) and reducing acquisition costs.
The trial phase is critical for a product to demonstrate its value and convert users into paying customers.
Setting the right pricing that aligns with perceived value plays a pivotal role in customer retention.
To ensure long-term loyalty, products should deliver on promises, personalize experiences, and introduce rewards.

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