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Devolp Customer Data Platform using dbt part 1

Understanding customer behavior is crucial for business growth, and developing a user-friendly BI solution can make insights quick and easy to access.
The Event Schema provides the perfect foundation for creating a simple, scalable solution that stands out as the ideal candidate to handle all event-related data with ease.
The dbt project ensures a well-organized, multi-layered approach to data modeling that enhances data quality and usability.
The YAML file is used to provide more context about the data being held and improve clarity.
An incremental model can be used for fast-changing tables to append new data only, keeping things efficient and fast.
Tests are used to ensure data consistency across tables and confirm that each order item can be reliably linked to related records in other table.
Business rules for pricing integrity can be incorporated with a package that allows for conditional logic similar to WHERE clauses in SQL.
The foundational 'seeds' for the journey tables form the core structure of the activity schema, capturing the relationships between various events in the customer journey.
Using these seeds as building blocks, we can layer in additional business logic later to refine and enrich the customer journey.
Documentation is used in the YAML file to give context to the approach and data structure of the order journey model.

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Medium

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Dark UX: What it is and why businesses should avoid it

Dark UX, also called “dark patterns,” refers to design tricks that push users into actions they might not want.
Some common types of dark UX include hidden costs, hard-to-cancel subscriptions, and confusing consent options.
Impact: Users feel tricked, which damages trust and makes them less likely to recommend or return.
Avoiding dark UX requires intention and empathy in every stage of the product development process.

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Medium

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Knowledge Management in Organizations

Knowledge management (KM) is crucial for organizations to thrive in a fast-paced world.
KM involves capturing, organizing, and sharing insights within a company.
Key elements of KM include capturing knowledge from employees and data, storing it centrally, and fostering a culture of sharing.
Implementing KM requires leadership commitment and a culture that values continuous learning and collaboration.

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Medium

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Spotify’s Missing Features: How I Would Improve Spotify as a PM

Spotify can reinforce its path forward through a Product-Led Growth strategy.
One proposed feature is the 'Spotify Exclusives' that offers exclusive content and experiences.
Another proposed feature is an ultra-personalized music experience based on user preferences and cultural backgrounds.
To implement these features, partnerships with artists, advanced AI, and targeted messaging campaigns are suggested.

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Medium

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The power of reviews

Reviews have a powerful influence on purchasing decisions, especially for products that are bought infrequently.
Good reviews can help customers make a decision and provide valuable insights for product positioning and objection handling.
However, reviews can also be misleading due to polarizing opinions, lack of context, and subjective interpretations.
AI can assist in analyzing and prioritizing reviews, extracting key themes, and understanding customer sentiments.

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Applitools

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How to Use the Updated Applitools’ Playwright SDK for Efficient Visual Testing

Efficient, reliable visual testing is essential for teams working with Playwright. Applitools’ updated Playwright SDK simplifies integration, reduces setup time, and offers more powerful reporting.
The updated SDK introduces improvements such as test fixtures to minimize repetitive setup code, a CLI for faster initial setup, auto-insertion of Eyes configuration in playwright.config.js/ts, and a custom HTML reporter to include Eyes checkpoint images in the report.
Test fixtures streamline visual testing by automating setup functions, allowing focus on creating test cases without redundant code.
The SDK provides enhanced reporting with a custom HTML reporter that integrates checkpoint images directly into the report, making it easier to analyze test results.

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Medium

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Embracing Change: 10 Habits to Build Adaptability and Thrive in Uncertain Times

A growth mindset helps view challenges as opportunities.
Setbacks fuel learning and growth when approached with the right attitude.
Curiosity keeps us engaged and willing to learn.
Being open to new experiences and perspectives is crucial.

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Medium

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How I Applied Product Management Skills to Run 2,024 km in 2024 and Why It Matters in Tech

The author, a product manager, shares how they applied their product management skills to run 2,024 km in 2024.
They emphasize the importance of setting realistic goals, breaking them down into manageable parts, and understanding the obstacles.
They used the Objectives and Key Results (OKRs) framework to set weekly goals and track progress.
By continuously adjusting their plan based on data and reflection, they successfully achieved their goal ahead of schedule.

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Medium

108

A Flash Case Study: The Roborock Product Journey

Roborock, a robotics company, took an evolutionary approach with their product development for their automated cleaning robots.
They made incremental improvements over time, introducing features like mopping, auto-emptying dust bins, and refillable water tanks.
With the 5th-generation 'Qrevo' series, Roborock took a revolutionary approach and completely redesigned the robot.
The new design improved efficiency, elegance, and cleaning performance, with re-engineered internals, rotating mop heads, and consistent voice announcements.

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Medium

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The Forgotten Skill in Product Management: How Storytelling Drives Success

Storytelling is a powerful tool in product management, influencing how products are perceived and adopted.
Crafting a compelling story around a product can clarify its purpose and target audience.
Storytelling keeps teams aligned on the product vision and boosts motivation and collaboration.
Combining data with user anecdotes creates a more vivid understanding of product performance and user experience.
A well-told product story can create buzz, excitement, and a personal connection during the launch.
Continuing the product narrative helps maintain customer loyalty and drive growth.

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Medium

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Research is your prsuperpower

Research is crucial to understanding consumer preferences and behavior over time.
Basic action plan includes reviewing heat and scroll maps, conducting surveys, and usability testing.
Low-cost research options are available, such as Microsoft Clarity and Userbrain.
Creating products with a story and emotional attachment can lead to longer product lifespan and sustainable consumption.

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Medium

350

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Ouch ! That hurts UX conversion

Slow Load Times: Users won’t wait for slow pages. Use image compression and caching to improve speed.
Confusing Navigation: Overcomplicated menus frustrate users. Keep navigation simple and intuitive.
Poor Mobile Optimization: Non-mobile-friendly sites alienate users. Use responsive design and test on all devices.
Weak CTAs: Hidden or unclear CTAs reduce action. Make buttons prominent, clear, and easy to find.

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Medium

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Product Management for Generative AI SaaS Solutions Leveraging Multi-Agent Generative AI

Multi-Agent frameworks such as Crew AI, LangGraph, and AutoGen can be integrated into all phases of SaaS product lifecycle to enhance efficiency, customer-centricity, and agility.
Product managers in SaaS industry operate on subscription models, requiring constant customer engagement, regular updates, and seamless scaling to meet user demands.
Generative AI introduces additional complexity to SaaS product management such as automated workflows, real-time user insights, feature prioritization, continuous delivery, resource allocation, customer support, and content creation.
Multi-Agent Generative AI frameworks like Crew AI, LangGraph, and AutoGen enable collaboration among multiple agents with specialized tasks, delivering high-quality customer centric solutions paving the way for innovation and growth in Generative AI products.
MAS significantly increases automation capabilities, which helps to manage repetitive tasks, data gathering, customer support, and resource allocation without human intervention.
MAS in SaaS product management delivers real-time insights by continuously analyzing user behavior, engagement patterns, and sentiment data.
Multi-Agent systems in SaaS can automate and prioritize feature development based on real-time data analysis.
Multi-Agent systems enable product managers to monitor SaaS product performance and rapidly identify issues, facilitating a streamlined, agile update process.
Multi-Agent systems in SaaS facilitate resource allocation by dynamically adjusting to workload demands, optimizing resource utilization across development, support, and operational teams.
MAS empowers SaaS companies to provide personalized, automated customer support by managing FAQs, identifying high-priority tickets, and handling routine requests with intelligent, context-aware interactions.

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Medium

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Vabro: The Modern PM Tool

Vabro is a project management tool with advanced features.
Key features include comprehensive task management, enhanced collaboration, customizable workflows, advanced reporting and analytics, seamless integration with other tools, user-friendly interface, resource management capabilities, and mobile accessibility.
Vabro offers robust task management with support for task dependencies, milestones, and deadlines.
The tool excels in collaboration with real-time communication features and integration with popular communication tools.

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Medium

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The Digital Product Apothecary Diaries: Legacy Products vs. Innovative Products

When dealing with the duality of legacy and innovative products, it is important to approach the challenge with a strategic and structured perspective.
Design clear metrics to evaluate performance and apply incremental improvements to legacy products to maintain their relevance.
Implement rapid feedback and learning cycles to adjust and evolve innovative products based on customer response.
Partnering with suppliers and incorporating customer feedback can help improve products and services.

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