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Medium

15h

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Lessons from Leading a Marketing Organization as a Growth PM

Leading marketing as a growth PM was a pivotal decision for company growth.
Splitting the funnel by marketing campaigns and messages can unlock valuable insights.
Bridging the communication gap between marketing and product teams is crucial for collaboration.
Empowering marketers to shine in their areas of expertise unlocks their full potential.

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Logrocket

15h

102

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Creating strategy maps: Examples and tips

Strategy maps are powerful tools that help you communicate your vision, align your efforts, track performance and achieve your goals effectively.
Strategy maps can be organized into four categories: Financial, Customer, Internal processes and Learning and growth.
Steps to create a strategy map include defining mission, vision, and values, establishing cause and effect relationships, and incorporating KPIs.
Strategy maps act as a communication tool that conveys strategic objectives to stakeholders, making it easier to discuss and share the vision.
Performance measuring is possible with identified KPIs, enabling you to make adjustments based on the progress seen.
Clarity is provided with visualizing the objectives and the connection between different perspectives, leading to a deeper understanding of the priorities.
Aligned teams emerge from the use of strategy maps, which helps in fostering collaboration and coordination.
A case study of an effective strategy map from a healthcare insurance organization is provided with details of customer, financial, internal process, and learning and growth goals.
Regular reviews of the strategy map help reflect dynamic circumstances. A well-constructed strategy map provides clarity on priorities and fosters departmental collaboration, resulting in improved performance and strategic alignment.
The article provides tips and examples of creating an effective strategy map.

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Medium

18h

239

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The Dark Side of Metrics: How Metric Fixation Can Derail Progress

Metrics can play an important role in measuring performance but can also be misleading without context.
Meetings often go in one of three directions - assumptions, data misinterpretation, or lack of knowledge.
Metrics can be distorted and dangerous when gaming is used with an over-focus on specific metrics that harm the overall experience.
One example of this gaming can be seen in 'daily active user' metrics in mobile games, which can lead to designs that focus more on compulsive use than meaningful play.
Another example is incentivizing time spent in game or monetization metrics over player experience, which can harm overall player satisfaction.
Before-and-after photos of fitness transformations can perpetuate 'perfect body' ideals and survivorship bias, using the wrong metrics for success, rather than focusing on genuine achievements.
Metrics should be seen as part of a broader narrative rather than the whole story and stand a better chance of making decisions that truly matter.
Success should never be defined solely by what can be quantified, but by meaningful impact, growth, and the well-being of those we aim to serve.

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Medium

18h

117

The Art of Letting Go: 10 Mindful Habits to Release Stress and Embrace Inner Peace

Deep breathing and mindfulness meditation can help calm the mind and reduce stress.
Setting boundaries and learning to say "no" is essential for reducing stress and finding inner peace.
Practicing gratitude and replacing negative self-talk with affirmations promote a sense of peace and self-compassion.
Letting go involves accepting what cannot be changed, creating healthy boundaries with social media, and finding rituals to release negative emotions.

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Medium

18h

317

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The Enterprise Software Agreement is Dead: Long Live Flexible Pricing!

The article discusses the changing landscape of software pricing.
Traditional enterprise software agreements with long-term contracts & fixed upfront costs have become obsolete.
Customers demand flexible pricing with better user experiences.
The new era of pricing models features no-code integration, machine learning-based usage monitoring and AI-powered systems.
The article highlights the impact of the changing software pricing market on established vendors, new entrants and customers.
Startups have emerged as plucky mammals scurrying around, ready to inherit the Earth with cloud infrastructure and SaaS models lowering the entry barriers.
Customers have more power in the software buying process, driven by the ability to switch providers if they're not happy.
For vendors, adapting to the new era will require understanding & delivering value to customers & navigating through new pricing models.
Vendors need to adapt to new pricing models, including complex metrics and usage-based prices, to maintain profitability.
Startups are disrupting the industry through innovation, including niche software solutions, Big Data Analytics, and specialized machine learning algorithms.

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Medium

20h

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Empowering the Next Wave of Product Innovators

Product management is a blend of technology and business, including customer requirements, product vision, and launching products to the market.
Prospective managers can take a product management course to increase competitiveness and value to their organization.
Structured product management courses like Agile and Lean provide essential training needed for product success.
Understanding market needs and identifying opportunities for innovation, product development, user experience, and effective strategies for product promotion are key areas covered under product management training.
The demand for experienced product managers is increasing across different industries, such as healthcare, technology, and finance.
Selecting an appropriate product management program can be challenging, as it is essential to examine program content, faculty involved, and the institution's industry connections.
The Hari Shankar Singhania School of Business (HSB) offers an MBA specializing in Product Management, providing a practical approach to theoretical and practical aspects.
Product management requires continuous learning and adaptation as new technologies like artificial intelligence (AI) and machine learning (ML) are reshaping this industry.
The importance of sustainability and ethics in product design is becoming increasingly significant, and regulations and consumers are demanding responsible and staffed operations.
Ongoing professional development and lifelong learning are also necessary for growth and development of product management in order to keep pace with changing times, trends, and methods.

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Medium

21h

223

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The ONLY 3 Ways to Become AI Product Manager ( without Experience )

It is possible to break into AI product management without direct experience.
There are three effective ways to land an AI product manager role without direct experience.
Leveraging your current role to get involved in AI projects is the path with the lowest barrier to entry.
Identify AI projects at your company to start your transition into AI product management.

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Medium

22h

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"Lake Como in a Can: Italy’s Unique Twist on Natural Resource Marketing"

"Lake Como Air" Cans launched by Italy Comunica company as a luxurious souvenir.
The product contains 100% authentic air from Lake Como, trapped in a can.
Tourists can open the can whenever they crave a moment of escape, tranquility, or beauty.
Each can contains 400ml of pure air from one of the most beautiful lakes in the world.

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Medium

22h

115

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Penny Wise-Efficiency With Every Cent

Penny Wise is aiming to educate and empower young adults in Africa to take control of their financial future.
It addresses the gap in financial literacy in many parts of the continent and provides tools and knowledge to build sustainable financial habits.
Penny Wise goes beyond basic budgeting and aims to provide interactive and personalized financial education.
It tailors its offerings to young adults in Africa, addressing their specific challenges and financial behaviors.

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Medium

22h

168

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Talk like a Product Manager — Mastering Communication Skills for Stakeholder Alignment

Focus on the big picture — In product management, it’s easy to get caught up in the minutiae. Discussions often dive into granular details that can consume time and distract from broader goals. Taking a step back and realigning on the big picture helps drive meaningful outcomes and reduce roadblocks.
Stakeholder Matrix & Engagement Channels — Mapping stakeholders by interest and influence can help product managers manage time and communication efforts efficiently. Different categories include actively engaging high-interest and high-influence stakeholders, keeping satisfied low-interest and high-influence stakeholders, keeping informed high-interest and low-influence stakeholders, and monitoring low-interest and low-influence stakeholders.

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Productcoalition

23h

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Does Anyone Really Ever “Complete” a Sprint

The real secret to sprint effectiveness isn’t about checking every box by Sprint Review day; it’s about delivering consistent value while maintaining team sanity and stakeholder trust.
Perfect sprint completion itself is a vanity metric.
Instead of playing a weird game of capacity chicken with your sprint, teams should estimate work more reasonably and plan for 80% capacity and acknowledge that if everything is P0 then nothing is.
Measure what matters including value delivered to customers, velocity, team sustainability, prediction accuracy, and quality of output.
Agile ceremonies should offer opportunities for genuine collaboration and improvement.
Conversations need to be had with stakeholders that clarify the new way of working.
Stay focused on planning based on reality, delivering consistent value, measuring true metrics of success, learning and improving, and managing expectations well.
The real win will be the maximal value you provided your customers along the way.

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Medium

23h

295

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Enhancing Instagram’s User Experience using Design Thinking: Designing a Followed-Account…

In this blog post, design thinking was used to design a “followed-account categorization system,” an idea that emerged after empathising with three users of the Instagram app.
Quantitative and qualitative research was used to establish a user profile and identify key issues for exploration.
Empathy maps filled with user insights yielded several common pain points and desired gains across all three users.
Affinity Diagramming helped to cluster related insights and organise them into overarching themes, distilling user feedback into clear problem areas and opportunities for improvement.
Through prototyping, a core idea emerged: a followed-account categorization system.
Usability tests were conducted with two participants to evaluate the learnability and usability of the followed-account categorization system.
Results validated the core design choices and demonstrated that the feature aligned well with users’ organizational needs.
Future iterations could be enriched by a more rigorous research phase, expanded usability testing, and refinements to the interaction flow.
This project underscores the iterative nature of design and the importance of continuously evolving ideas based on user feedback and real-world testing.
The end goal of this design thinking project and the followed-account categorization system was giving users the power to manage their Instagram experience.

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Medium

23h

224

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Three keys to great Customer Service

Great customer service focuses on solving root-cause problems rather than relying on automation.
Automation solutions like chatbots can save costs but may not always provide the best customer experience.
A proactive approach, such as notifying customers about return processing delays, can impress customers.
Companies should prioritize minimizing the need for customers to contact customer service as a measure of success.

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Medium

363

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Beyond Dollars and Deadlines : Solving the Puzzle of Hidden Challenges in Successful Project…

Project failures often have hidden challenges beyond obvious clues.
Overconfidence bias can lead to underestimating requirements and complexities.
Groupthink can result in poor decisions and lack of diverse perspectives.
Burnout can drain energy and hinder clear thinking in project teams.
Miscommunication can cause breakdowns and distort information.
Each company has its own culture, impacting project approaches.
Leadership challenges can either inspire or lead to chaos in projects.
External factors can disrupt project progress, similar to sudden storms for ships.
Project success goes beyond timeliness and budget adherence; it involves learning and making a positive impact.

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Hackernoon

131

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Tech Innovation and Cross-Industry Impact: Syed Aamir Aarfi on AI/ML Integration

Emerging technologies like AI and machine learning are being integrated into established industries such as e-commerce, supply chain and SaaS applications.
Syed Aamir Aarfi is a seasoned Senior Product Manager with vast experience in technical product leadership across different industries including AI and ML landscape.
A pragmatic approach is key to successful AI/ML adoption; it requires determining whether an AI/ML solution provides exponential value over alternative approaches. Aarfi stresses the importance of identifying areas within sectors where AI/ML has the highest impact and fostering a culture of experimentation and learning.
Aarfi integrates a robust quantitative analysis for his product strategies to ensure no aspect of customer feedback is overlooked. Aarfi employs an iterative process of design partnerships, rapid prototypes, data science experiments, and continuous validation cycles to refine solutions that go beyond functionality.
Introducing AI and ML into sectors like supply chain and e-commerce presents unique challenges that Aarfi has strategically navigated.
Aarfi’s approach to leading cross-functional teams is centered on three core principles; collaborative vision vetting, customer-centric approach, and iterative, agile process.
Generative AI and multimodal learning are the future of SaaS, e-commerce and supply chain industries, according to Aarfi.
Aarfi's impactful work across industries like e-commerce, supply chain, travel, and SaaS underscores his role as a tech innovator.
His forward-thinking contributions provide a model for industries adapting to fast-paced technological change.

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