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Product Management News
Productify
4w
157
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How to experiment in the world of AI
- Product Managers and leaders are shifting from traditional product management to building AI-enabled or AI-first products where the same rules of experimentation are no more applicable.
- Experimentation in the emerging world of traditional AI and GenAI involves new approaches, such as involving data scientists and machine learning engineers, parallel testing and iterations based on data.
- The metrics used to evaluate experiment success differ significantly between traditional product management and AI/Generative AI (GenAI) contexts.
- AI experiments can involve multiple models or configurations of such models (on parameter level or training set level) tested simultaneously (multivariate testing).
- Customer problem always remains the key aspect to be addressed when testing AI-enabled features, and metrics like engagement, conversion rates, Customer Satisfaction Score (CSAT), retention rate, and profits per user are often evaluated.
- GenAI experiments prioritize user-centric metrics that assess the quality and relevance of generated content, such as user satisfaction scores, engagement metrics, and content relevance.
- Product managers can enhance recommendation systems by continuously monitoring and improving precision, recall, and F1 score in AI-enabled experiments.
- In GenAI experiments, data teams develop chatbots that generate content by using models, such as GPT-4, and track metrics such as user satisfaction scores, engagement metrics and content relevance.
- Traditional AI experiments rely heavily on accuracy, precision, and F1 score to evaluate model performance.
- PMs help identify potential risks associated with deploying AI models, including ethical considerations and model bias, ensuring that these issues are addressed proactively.
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Medium
4w
15
Image Credit: Medium
The Fastest Way To Get A Tech Job When Nobody Is Hiring
- Get a non-tech job at a company with a tech department, ideally mid-sized. Use your first 90 days to excel in your role without overextending.
- Build connections in the tech department by showing genuine interest in their work and offering to help with small tasks like writing tests or providing feedback. Be open about your tech aspirations and use these interactions to learn and demonstrate value.
- This unpaid involvement boosts your credibility and skills. When the tech market improves, your track record will make you a strong candidate for internal moves or external opportunities. Leverage connections and experience to succeed.
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Medium
4w
146
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AI Agents and the rise of the One-Person Unicorn
- AI agents are enabling individuals to create billion-dollar companies without hiring employees.
- Platforms like Relevance AI and Lovable automate tedious tasks for creators.
- AI agents handle administrative tasks such as email management and scheduling.
- The creator economy is booming thanks to AI's assistance.
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Medium
4w
431
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Revamping Competitive Intelligence for Future-Ready SaaS Products: A Comprehensive Strategy
- Competitive intelligence (CI) in the SaaS landscape goes beyond monitoring rivals.
- A step-by-step strategy is necessary to revamp CI efforts for sustainable growth.
- Important actions include defining a CI charter, auditing tools, and using storytelling techniques.
- Encouraging employee contributions and adopting a CI maturity model are also recommended.
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Medium
4w
249
A Case Study of A PM I LOOK UP TO: Olatunji Fagbore
- Olatunji Fagbore, a computer science graduate, has always been fascinated with technology.
- He gained hands-on experience in e-commerce, which shaped his approach to product innovation.
- Olatunji transitioned from software engineering to product management, gaining expertise in agile methodologies and stakeholder management.
- Currently, as a Product Owner at Camlin, he focuses on developing enterprise products that drive operational efficiency and innovation.
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Medium
4w
257
The Story of Madina Munawara
- In 622 CE, the city of Yathrib appealed for guidance and unity amid conflicts.
- The Prophet accepted the call and embarked on the great migration known as Hijrah.
- Upon arrival, Yathrib was renamed Madinat al-Nabi, later known as Madina Munawara.
- The Prophet constructed Masjid an-Nabawi and established the Constitution of Madina for equal rights and obligations.
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Medium
4w
22
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Product Discovery: How a ‘Save for Later’ Feature Can Boost E-Commerce Conversions and User…
- Users often struggle to find products they viewed earlier on e-commerce platforms, leading to frustration and missed revenue.
- 55% of users abandon carts because they are just browsing and not ready to buy, indicating the need for an easy way to save or track products.
- E-commerce platforms report that only 30-40% of users return within a week of their first visit, resulting in lost opportunities for sales.
- Introducing a 'Save for Later' feature can empower users, increase return visits, and boost conversions on e-commerce platforms.
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Medium
4w
218
Unleash Your Potential: 10 Transformative Habits for a Thriving Life
- Taking time for introspection through journaling or meditation helps in personal growth and mindfulness.
- Having a growth mindset, viewing challenges as opportunities, boosts resilience and fosters creativity.
- Prioritizing physical health through exercise, balanced diet, and sleep provides the energy needed to pursue goals.
- Building deep, authentic relationships and surrounding yourself with positive people creates a supportive network.
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Medium
4w
4
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How We Connect With Products
- Designing for engagement is the fundamental driver behind Emotional Design.
- Emotional design focuses on creating products that evoke positive feelings and build connections with users.
- The best designs succeed on all three levels: Visceral Design, Behavioral Design, and Reflective Design.
- Industrial designers like Henry Dreyfuss and Norman Geddes started designing products that were more than utility.
- People weren’t all wealthy enough to hire other people to do their chores, so appliances became a status symbol.
- With the rise of digital interfaces, designers turned to skeuomorphism — a style that mimicked real-world textures and objects to make technology feel familiar.
- Today’s emotional design combines a lot of different approaches depending on context and user sentiment.
- Designers must balance creating engaging experiences with avoiding manipulation or addiction.
- Regardless of the technology, design is an innately human endeavour.
- Design for Humans, Not Just Users: Understand the emotions your design evokes and aim to create meaningful connections.
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Medium
4w
413
CASE STUDY: CONDUCTING A MARKET RESEARCH ON INDOMIE INSTANT NOODLES
- Indomie is a brand of Instant noodle produced by an Indonesian company Indofood Sukses Marmur Tbk, better known as Indofood.
- Indomie Instant noodles offer quick meal solutions for busy lifestyles, appealing to urban consumers and working professionals.
- Manufacturers have introduced diverse flavors tailored to local tastes, enhancing consumer acceptance.
- The competition doesn’t enjoy such luxury as they need to source these complements from outside vendors which adds more cost.
- Indomie is a multinational brand, and it’s produced or distributed in several countries and continents.
- The strategic implication is that other brands find it difficult to gain market entrance and acceptance because the name noodle is synonymous with Indomie.
- Indomie has established a robust distribution strategy that ensures product availability in both urban and rural areas, making it accessible to a wide consumer base.
- Increased competition from local brands offering lower-priced alternatives threatens Indomie’s market share.
- Inflation and rising production costs due to fuel subsidy removal and currency devaluation have led to frequent price increases, which may alienate cost-sensitive consumers.
- Indomie engages in market activations and sponsorships of educational programs for children, enhancing brand visibility and loyalty.
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Medium
4w
169
All Tools are Processes : An Alignment of Processes & Practices.
- A tool is not just a piece of software or checklist, it encapsulates a structured process.
- Viewing tools as processes leads to intentional tool selection and long-term process adaptability.
- Aligning tools with processes involves starting with the process, training for processes, customizing tools, and iterating.
- Top-tier tools succeed because they embed industry-standard processes.
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10 Likes
Medium
4w
365
Image Credit: Medium
The Digital Product Apothecary Diaries: The Elixir of Generative AI
- Gen AI is a catalyst for innovation, not just a tech gimmick.
- It acts as an accelerant, transforming processes and unlocking ideas.
- Generative AI is a powerful ally in the digital product realm.
- After eight months of use, the author shares their positive impressions.
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Medium
4w
22
Image Credit: Medium
How Customer Insights Shaped the Development of Keka’s 1:1 Meetings Tool
- Regular 1:1 conversations between managers and employees are crucial for effective communication and performance management.
- Keka developed the 1:1 Meetings tool to address the challenges faced by customers in managing these meetings.
- Customer insights led to the development of features like meeting tracking, integrated scheduling, customizable templates, and reporting tools.
- Keka is committed to continuously improving the tool based on customer feedback, with plans to incorporate AI-driven transcription and intelligent scheduling.
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1 Like
Medium
4w
209
Demystifying Data Products and Data Product Management: A Complete Guide
- A data product is a solution or system built to generate, analyze, or deliver insights from data.
- Data products can be external-facing or internal-facing.
- Data Product Managers bridge the gap between data teams and stakeholders, ensuring impactful data products.
- Data Product Management combines technical understanding, strategic thinking, and product management skills.
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Medium
4w
338
#2 Dealing with Versatile Product Managers
- A versatile product manager should understand the reasons behind their utilization, assignments, and achievements.
- Understanding the reasons behind being chosen or maintained in a team helps validate skills and provides opportunities for improvement.
- Having a clear reason for moving to another company or industry showcases versatility and value to the recruiter.
- Achievements are crucial in proving the benefits of being versatile and making moves more valuable.
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