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Logrocket

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Leader Spotlight: Cybersecurity products for enterprises vs. consumers, with Amit Sharma

Amit Sharma, VP of Product Management at Gen, discusses managing cybersecurity products for enterprises and consumers, drawing on his experience at companies like Symantec and NortonLifeLock.
In the enterprise market, cybersecurity solutions include endpoint, network protection, and data protection with cloud components, necessitating integration and role-based access.
Consumer cybersecurity products are sold through various channels like retail partners and employee benefit programs, requiring ease of use, centralized management, and adherence to differing regulatory environments.
Product strategies must evolve to address the changing attack surface, operating environments, and consumer needs, while complying with evolving privacy and regulatory standards.
Balancing security, compliance, and user experience in cybersecurity products involves privacy by design, accessibility compliance, data anonymization, encryption standards, and third-party certifications.
Cybersecurity products for enterprises prioritize technical understanding, while consumer products focus on ease of installation, engagement through gamification, automation for seamless updates, and personalization based on user behavior.
Amit Sharma's motivation at Symantec and NortonLifeLock stemmed from diverse roles, geographic experiences, and shifts in product lines, enabling a comprehensive understanding of the organization and its markets.
Approaching new product verticals involves identifying customer problems, market dynamics, aligning with corporate strategy, and coaching team members on financials, product functions, customer feedback, and strategy definition.
Understanding financials, products, and customer feedback are crucial for product managers transitioning between product lines to gain a comprehensive view and drive success in their new roles.

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7 Likes

Medium

141

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Data-Driven Roadmaps vs. Vision-Driven Roadmaps: Leading with Insight or Information?

A data-driven roadmap uses quantitative and qualitative data to make product decisions.
It requires conviction and leadership from the Product Owner to pursue initiatives that may not have immediate data support but align with the company’s vision.
Vision-driven roadmaps should still incorporate data and validate visionary ideas through early testing and data collection.
The most effective roadmaps strike a balance between data-driven and vision-driven decision-making.

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Medium

238

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Who’s Doing the Thinking Here?

Teams often face challenges in defining boundaries of who should be doing the thinking within a project, leading to confusion and delays.
Implicit conflicts arise between possession of tasks and understanding their purpose, contributing to unexpected complexities.
Issues can occur when responsibilities like technical ownership are assumed without clear understanding of roles.
Expecting developers to make final decisions without accounting for evolving circumstances can lead to inefficiencies and post-deployment problems.
Effective collaboration requires stakeholders to understand their roles and thinking modes from the beginning of a project.
Defined thinking modes for stakeholders, such as Product Owners and Developers, can enhance product delivery.
Involving a broad group of stakeholders from the start can lead to well-defined specifications and successful product outcomes.
Balancing business value, technical feasibility, and stakeholder input is essential for robust problem-solving and solution development.
Misalignment in understanding the technical landscape due to lack of communication can result in last-minute rework and architectural issues.
Transparency around changes and ongoing communication are crucial for effective decision-making and solution development.
Encouraging stakeholders to think critically and question assumptions can lead to more comprehensive problem-solving and better project outcomes.

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14 Likes

Medium

154

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From Coins to Clicks: The Evolution of Payments Through Generations

The evolution of payments has come a long way, from coins to digital transactions.
Generations ago, people relied on physical cash and careful budgeting to manage their purchases.
Today, financial planning apps and digital payment options have made transactions more convenient.
However, the personal connections between buyers and sellers in local communities are still important.

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UX Design

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We built UX. We broke UX. And now we have to fix it!

UX professionals need to reclaim their influence, design with strategic clarity, and stop accepting surface-level work.
The decline of UX influence was due to a focus on process over outcomes and obsession with methodologies.
The rapid rise in demand for UX professionals led to underprepared designers, creating a credibility problem.
The UX feedback loop fractured, with testing becoming validation rather than learning, leading to false confidence.
AI technologies are being rolled out without sufficient UX research, impacting user trust and credibility.
The erosion of trust in AI and design highlights the importance of transparency, ethical safeguards, and user understanding.
Dark patterns and manipulative interfaces are influencing trust negatively, showcasing a lack of user-centric design.
Reclaiming UX influence involves being proactive in decision-making, asking better questions, and connecting design to business outcomes.
UX design needs to focus on building trust, clear communication, challenging assumptions, and involving stakeholders early in the process.
To enhance UX practice, visibility, data-driven narratives, inclusivity, curiosity, and proactive engagement are essential.

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13 Likes

Medium

185

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Product Managers ≠ Launch. And that’s okay. The key is to know where you stand.

- Product Managers often lack strong marketing skills, making it challenging for them to drive sales and navigate tough situations.
- Founders excel in the early stages, thriving on ambition and risk, but may lose interest once a product stabilizes, leading to potential disruptions and fixes.
- A successful balance is highlighted where Founders focus on launching while Product Managers drive growth systematically and with a metric-first approach for profitability.
- The article emphasizes the importance of Product Managers understanding marketing, analytics, development, tech trends and deploying a self-check checklist for improvement.
- The self-check list covers areas like analytics, value proposition, customer journey mapping, market research, marketing basics, tech fundamentals, AI literacy, product patterns, business fundamentals, leadership, presenting work, and career growth within a company.
- By assessing and improving skills in various key areas, Product Managers can enhance their effectiveness and contribute more strategically to the success of their products and companies.
- Self-critique and continuous learning are encouraged to stay ahead in the field, emphasizing the importance of purpose-driven product development over mere flashy features.
- The article concludes with a call to focus on genuine value, admit limitations, seek continuous improvement, and prioritize clear goals in product management.

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Hackernoon

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Nobody Wants to Pay for Apps Anymore—Except When AI Is Involved

The average subscription app is struggling to achieve profitability in a competitive market.
AI-powered apps outperform traditional apps in terms of revenue per user.
Hybrid monetization models are becoming more popular, combining subscriptions with consumables and lifetime deals.
AI is raising user expectations for smarter onboarding, personalized features, and evolving value.

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19 Likes

Medium

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The Rise of Generalists in 2025: Why Adaptability is the Key to Success

Generalists are increasingly valuable in the modern business landscape, where challenges require diverse skills and adaptability.
Studies show that organizations prioritizing adaptability experience higher revenue growth, leading to a surge in demand for professionals with cross-functional skills.
In dynamic industries like AI and tech, generalists thrive due to their ability to pivot and solve complex, ever-changing problems.
Employers are shifting towards skills-based hiring over traditional qualifications, favoring adaptable individuals over those with fixed expertise.
Generalists can navigate evolving job markets and industries more effectively than specialists, as they can reskill and transition seamlessly.
Companies like Google and Tesla are prioritizing hiring individuals with diverse skill sets and multidisciplinary thinking over rigid job descriptions.
While deep expertise is crucial in certain fields, blending specialist knowledge with generalist skills is becoming increasingly important in the age of automation and AI.
Roles like product management exemplify the need for generalists who can bridge gaps between specialized teams and think across disciplines.
In India, generalists are highly sought after by IT firms and startups for their ability to navigate AI automation and contribute across various business functions.
For entrepreneurs and side hustlers, being a generalist is essential for running successful businesses by leveraging multiple skills to reduce costs and make strategic decisions.

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2 Likes

Medium

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How to Manage Difficult Stakeholders as a Business Analyst

Understand Stakeholder Roles: Identify key stakeholders and assess their power and interest in the project.
Monitor Behaviour and Attitude: Read between the lines and observe patterns in behavior to align stakeholder interests with business goals.
Engage in Informal Conversations: Have relaxed conversations to gain valuable insights into stakeholder concerns and motivations.
Dealing with Unresponsive Stakeholders: Address delays and unresponsiveness by directly communicating the importance of their input and offering alternative communication methods.

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13 Likes

Medium

185

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The Rise and Fall of Pono: 7 Product Lessons from Neil Young’s Audio Dream

Pono, a digital music player and service launched by Neil Young, failed to make a lasting impact and was discontinued in 2017.
Pono had several avoidable mistakes: assuming expertise in one field translates to product design, ignoring the data, guessing what users want, skipping user testing, not understanding the technology, and outsourcing the core of the product.
Neil Young bet big that people would pay $400 for a dedicated audio player, but the blind test revealed that regular people could not tell the difference between Pono's uncompressed format and an iPhone's AAC format.
Outsourcing a critical component of the product to Omnifone proved to be a big mistake, as Apple acquired Omnifone, leaving Pono's online store defunct.

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Link In Bio

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Day in the Life of the Philadelphia Eagles’ Director of Social Media

Julie Bacanskas, Director of Social Media for the Philadelphia Eagles, provided an hour-by-hour account of the team's Super Bowl win, where her team published 310 pieces of content leading to massive impressions and engagements.
The day started with a social team gameday meeting, and the team rode to the stadium early to set up equipment and capture pregame content for fans.
During the game, responsibilities were assigned, and the team focused on posting to Instagram, utilizing different formats based on the moments unfolding.
Notable moments included capturing player departures, filming the Eagles' entrance with Bradley Cooper, and preparing for the Gatorade shower celebration.
Post-game celebrations included capturing content on the field and in the locker room, with a focus on ensuring high-quality content for fans to enjoy.
The day ended with a postgame party where the team celebrated their Super Bowl win with friends and family, showing the hard work and dedication that goes into sports social media.
Julie emphasized the importance of soaking in the moment and appreciating the hard work that leads to a Super Bowl appearance.
The behind-the-scenes insights provided a glimpse into the high-pressure and fast-paced nature of sports social media during major events like the Super Bowl.
Julie's dedication to capturing memorable moments and ensuring fans are engaged highlights the passion and commitment required in the sports social media industry.
Despite the long hours and demanding nature of the job, Julie and her team's efforts resulted in impactful and engaging social media content that resonated with fans.
The day showcased the strategic planning, teamwork, and adaptability needed to navigate the fast-paced environment of social media in professional sports.

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Testim.io

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Announcing TestOps: Scale testing with control, management, and insights.

TestOps is a set of capabilities designed to help managers and quality-oriented development teams efficiently and effectively scale their automation initiatives.
Control features include branching with conflict resolution, read-only master branch, and pull requests with approvers.
Management features include a test library, shared step library, test status, and test owner.
Insights features include failure trends, duplication levels, and upcoming management reports enhancements.

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25 Likes

Medium

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Mastering Your First 90 Days as a Product Manager

Mastering Your First 90 Days as a Product Manager is crucial for establishing a solid foundation for success.
The initial three months are pivotal for transitioning from 'the new PM' to a trusted team member.
Building relationships early on is essential for effective product management, understanding roles, pain points, and success criteria.
Deeply understanding your product, users, and their problems is key before making any changes.
Clarifying expectations, such as specific OKRs and decision-making authority, is vital for success as a PM.
Identifying opportunities for improvement through user feedback, metrics analysis, and competitive evaluation is critical.
Developing a product strategy, building influence, and establishing a working rhythm are essential steps within the first 90 days.
Transitioning from learning to leading by driving initiatives, improving processes, and fostering collaboration is crucial.
By the end of the first 90 days, aiming to have built relationships, understood the product and users, set a strategy, and delivered meaningful initiatives is key.
Continuous learning is emphasized in product management, with the focus on relationships, understanding, strategy, and execution.

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4 Likes

Medium

172

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HTTP Status Codes Every Product Manager Should Know

HTTP status codes are three-digit responses that servers send back to clients (browsers, apps, or APIs) to indicate the outcome of a request.
Product Managers should focus on HTTP status codes that impact user experience, API performance, and debugging.
Understanding HTTP status codes helps Product Managers improve communication with developers, diagnose and prioritize issues, and optimize API performance.
HTTP status codes are categorized into several types, such as informational, success, redirection, client error, server error, and custom codes.

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10 Likes

Medium

432

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Assignment — CodeEZ: Product Specification

CodeEZ is a product aimed at helping enterprises in translating designs into consistent, maintainable, and compliant code
The tool automatically maps generated components to the organization's design system and component library, ensuring visual and functional consistency
CodeEZ produces code in multiple frontend frameworks, supporting enterprises with diverse technology stacks and eliminating the need for manual translation
The product uses AI to identify reusable design patterns and generates properly structured components, improving maintainability and adhering to software engineering best practices

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