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What’s Behind Unexpected Changes in Your New User Acquisition Metrics?

Understanding the reasons behind unexpected changes in new user acquisition metrics is crucial.
Possible factors include changes in marketing campaigns, product updates, competitor actions, issues with user onboarding, seasonality, channel-specific influences, algorithmic changes, and potential fraud.
Quick fixes can stabilize metrics, but long-term solutions address underlying problems and establish resilient systems.
Implementing proactive measures, tracking metrics, addressing root causes, and planning for growth are essential for success.

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Medium

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A New Button, A Big Problem: What Happened?

Users struggle to locate their saved items and are unclear about the next steps after saving a product. This lack of clarity leads to abandonment of the feature and, ultimately, a reduction in conversions.
The “Save for Later” feature is unintentionally replacing the Add to Cart function for some users. Instead of adding products directly to the cart, users are opting to save them for later, which delays or halts the immediate purchase process. This substitution disrupts the traditional purchase funnel and negatively impacts conversion rates.
The drop-off between Add to Cart (15%) and Checkout Initiation (10%) suggests that users face friction when advancing to the checkout stage. This may be due to unclear messaging, lack of transparency in pricing (e.g., hidden shipping fees), or complicated steps that discourage users from completing their purchases.
These insights are just the beginning of enhancing the user experience and optimizing conversions. There is always room for improvement in the user journey.

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Logrocket

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Leader Spotlight: Understanding who your customers truly are, with Carolina Devia Angarita

Carolina Devia Angarita, Head of Product Management at Adorama, emphasizes the importance of understanding who your customers are and what they're thinking to enhance customer experience.
To refine customer journey, heatmaps, value stream diagrams, and abandonment rates can help with identifying pain points and optimizing web pages.
A successful experiment at a multi-category retailer found that a poorly optimized homepage was causing high traffic drop-offs and a personalized homepage saw a 30% rise in conversion rate.
Carolina stresses the significance of data in context and the steps of the scientific method to help develop actionable insights.
For Carolina, ambiguity is part of the job, and experimentation is critical to learning and growth.
Effective customer segmentation requires input from both marketing and product teams, based on behavioral actions, customer analysis and psychology.

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Medium

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New CPA App Pays $4.00 Every 30 Seconds for FREE (Make Money Online)

TapMob app allows users to monetize their traffic with CPA offers without needing a website or social media followers.
Users can earn through activities like email collection and promoting gift cards.
To get started, users need an exclusive invite code and can access various CPA offers.
Creating a Pinterest account and consistently posting content is an effective way to drive traffic and earn money with TapMob.

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Hackernoon

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From Cash to Crypto: A Product Manager’s Role in Fintech’s Transformation of Digital Payments

The payments industry is undergoing a transformation, moving towards cryptocurrency payments and decentralized systems.
Fintech companies have played a crucial role in this transformation by simplifying tools and platforms for cryptocurrency users.
Regulatory issues like anti-money laundering, combating the financing of terrorism, and protecting consumer privacy are major hurdles for product managers to navigate in the development phase.
Product managers can help prioritize security concerns by offering biometric logins, encrypted storage, and other features and educating consumers about safe practices.
To encourage merchant adoption, product managers can offer tools like point-of-sale systems that instantly convert crypto to fiat currency.
Financial inclusion and building solutions that make cryptocurrencies more accessible to users without traditional banking systems, is a key area where product managers can make a difference.
Fintech companies are not just observing the shift; they are driving the transformation by combining legacy systems with innovative solutions.
Product managers need to combine strategic foresight with hands-on innovation to keep pace with this rapidly changing industry.
Product managers in the fintech space have a critical role in shaping the next chapter of global commerce by leveraging blockchain’s unique capabilities to create solutions that transform the way people transact.
The fusion of fintech and cryptocurrency offers unprecedented opportunities for product managers to think creatively, build new products and services, as well as explore new business models.

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Medium

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Fewer Clicks ≠ Better UX: Why an Extra Step Can (Actually) Be Worth It

The mindset of 'fewer clicks = better UX' is overly simplistic.
Good UX is about clarity, confidence, and comfort in the user journey.
An extra click can reduce mental effort and create a cleaner, logical flow.
Efficiency, clarity, and building trust are more important than the number of clicks.

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Medium

132

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Agile Minds, Bold Future: Embracing Business Agility

Agility is essential for businesses to adapt to market changes, customer needs, and new technologies.
Embracing agility goes beyond using tools like Jira or Scrum standups; it requires a cultural shift.
The agile mindset applies to product creation, support, and marketing, aligning the entire organization.
Agility enables businesses to work smarter, faster, and together, increasing success and resilience.

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Medium

405

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The Emperor Has No Metrics: When Data Deceives

Organizations often deceive themselves when it comes to metrics, relying on vanity metrics that provide little insight into product value.
Metrics related to engagement, conversion, and feature completion can be misleading and not indicative of real user problems being solved.
True product success lies in solving real problems, delivering value, and focusing on outcomes.
Product leadership should prioritize deep customer understanding and creating products that make a real difference.

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Medium

405

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Mastering Feature Prioritization: A Guide for Product Managers

Prioritization is an essential skill for product managers, but it can be challenging.
Great ideas and enthusiasm don't always translate into successful product features.
Experiment with different prioritization frameworks and adapt them to your needs.
Trust your instincts and leverage data to make informed decisions.

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www.milkkarten.net

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Your End-of-Year Social Media Checklist

Gift guide fatigue is setting in as there are too many gift guides being published.
More brands are pitching Substack writers to be included in their gift guides.
Substack writers can make significant earnings from brand sponsors, not just affiliate revenue.
Affiliate marketing can disadvantage small businesses compared to big retailers.

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Medium

418

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Why You’re Worse at Making Decisions Than You Think — and How AI Can Help

Humans are not as adept at making decisions as they think, especially in uncertain environments.
Biologically, our brains favor quick decisions over well-considered ones.
Human decision-making is often flawed due to overconfidence, reliance on authority, and limited information.
Artificial intelligence can improve decision-making by taking on time-consuming tasks, enhancing decision quality, and providing guidance.

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Medium

405

Unlocking the Power of Generative AI: Top Prompts for Product Managers

Conduct market research for [specific niche]. Provide insights on global market size, key players, industry trends, and customer needs. Use Case: Helps in understanding the market landscape and identifying opportunities and threats.
Develop a comprehensive understanding of a product idea aimed at solving [specific customer pain points]. Include target audience, features, unique selling points, and technical requirements. Use Case: Assists in aligning the team on the product vision and scope.
Create a detailed PRD for a new product targeting [specific audience]. Include functional and non-functional requirements. Use Case: Ensures clarity and completeness in product specifications.
Analyze the limitations of the current features of [product name]. Suggest improvements and potential new features. Use Case: Helps in refining existing features and planning future enhancements.

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Medium

Navigating the Nuances of Product Management in Healthcare: A Guide for Budding Managers

Healthcare product managers must navigate the complexities of the industry, including regulatory requirements, patient needs, and technological advancements.
Understanding and complying with regulatory standards is essential for success in healthcare product management.
Keeping up with technological trends and integrating them into product development processes is crucial.
A patient-centered approach, collaboration, and continuous learning are key to developing impactful healthcare products.

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3 Likes

Medium

149

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The VMSO Framework brings clarity, alignment, and purpose to teams

The VMSO framework is a lightweight approach to address team and cross-team dysfunctions.
It helps teams clarify their scope, goals, responsibilities, and dependencies.
VMSOs complement PRFAQs and OKRs, focusing on team autonomy and ownership.
The framework is applicable to various organizational structures and teams.

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Medium

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Customer Discovery vs. Product Discovery: A PM’s Guide to Getting it Right

Product managers often overlook the importance of understanding the 'Who' and 'Why' of their audience, leading to products that miss the mark.
Customer discovery is about understanding who your customers are and why they need a solution, while product discovery explores solutions to the problems identified during customer discovery.
To excel, product managers need to balance both customer discovery and product discovery.
Common pitfalls include rushing into product design without fully understanding the customer and not validating the 'What' and 'How' of the product.

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